As with most email trends, bringing abstractions to your layout helps your email stand out, elevating your messaging within busy inboxes. Going off-grid makes your creative unpredictable, builds curiosity, and demands attention which entices your subscribers to engage with your content.
Check out these brands that let their emails break free from rigid grid layouts to create truly unique email experiences.
There are a lot of different design techniques you can use in an email campaign. Although animated GIFs, typography, and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can they be used to help improve an email campaign?
Recently, we hosted our first Women’s Leadership Panel at Litmus. As part of our commitment to diversity and inclusion, we invited female leaders from our own network to share their experiences and offer advice to our team through a panel discussion. There was so much great insight shared during the conversation—here are a few of our big takeaways!
There’s no better source of email inspiration than your inbox. Subscribing to leading brands from within and outside your industry can help you stay on top of email design trends, expose you to smart copywriting and campaign strategies, and provide you with ideas you can adapt for your own email program.
Are you looking to make your own inbox a source of email inspiration? There are a few brands you shouldn’t miss.
Email marketing is becoming more and more data-driven. But when dashboards and stats dominate decision making, it’s easy to forget that behind every open there is an individual—behind every click there is a human.
Don’t get us wrong. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy.
Which brands have the most inspiring email marketing programs and send the best emails? We asked marketers around the world. Here are the top 30, based on more than 3,500 brand suggestions from nearly 1,400 marketers. You should consider these must-subscribe brands.
This year, Kevin Mandeville and Jason Rodriguez hosted more than 40 Email Design Podcasts, jam-packed with exciting tips and tricks, industry news, and inspiring guests. If you haven’t haven’t been able to keep up with all of them, we’ve got you covered:
Here are the top 5 Email Design Podcast episodes of 2017.
Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best content, we’re rounding up our top 10 most popular Litmus blog posts of the year.