black friday

Black Friday 2016: Key Trends & Takeaways

It’s the most wonderful time of the year (for email geeks)! Retail’s favorite pseudo-holiday, Black Friday serves as the culmination of months and months of email marketing planning. See the top trends and key takeaways from one of the busiest months for email marketers.

airbnb

How Airbnb Uses Email to Build Brand Trust

A few years ago, the idea of opening up your home to a stranger (or staying in a stranger’s home) in a foreign city or country wasn’t something very many people would gamble on. But Airbnb built their business on exactly that: Connecting those with spare rooms, couches, or apartments with those looking to stay for the night. Here’s how they use email to build brand trust and connect travelers with places to stay.

Uncovering the Metrics Behind an Award-Winning Email

While opens and clicks are a great way to measure overall engagement, they don’t paint the whole picture of a campaign’s performance. Our award-winning campaign didn’t have high opens or clicks, but it did accomplish its goal of creating awareness and generating buzz around The Email Design Conference.

successful email campaigns

Top 10 Best Performing Litmus Emails of 2015

As 2015 draws to a close, we decided to take a look at our own campaigns and gauge which ones performed the best beyond the typical open and click rates (although we mention those, too). Hopefully our reflections will inspire you to look at your past campaigns, and start thinking about email success in a new light in 2016.

Top 10 Email Design Podcast Episodes of 2015

It’s been a busy year. Between snippets dropping, the usual email client shenanigans, and some great community discussions, there hasn’t been a lot of time for regular podcasting. Still, we managed to get a few episodes of The Email Design Podcast published. With 2016 quickly approaching, it seemed like the perfect time to reflect on the top episodes of The Email Design Podcast from 2015.