Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best content, we’re rounding up our top 10 most popular Litmus blog posts of the year.
It’s that time of year, email geeks! As you’re reflecting on what a crazy year 2016 was for email (and beyond), we pulled together a list of our most-loved posts to inspire your 2017 planning.
This year we brought Litmus Live to three cities—Boston, London, and San Francisco—with a total of 1,300 attendees! Litmus Live brought us knowledge from email geeks around the world and topics that varied from modular design to making great abandoned cart emails. Here’s what inspired us the most.
It’s the most wonderful time of the year (for email geeks)! Retail’s favorite pseudo-holiday, Black Friday serves as the culmination of months and months of email marketing planning. See the top trends and key takeaways from one of the busiest months for email marketers.
A few years ago, the idea of opening up your home to a stranger (or staying in a stranger’s home) in a foreign city or country wasn’t something very many people would gamble on. But Airbnb built their business on exactly that: Connecting those with spare rooms, couches, or apartments with those looking to stay for the night. Here’s how they use email to build brand trust and connect travelers with places to stay.
We’re inundated with emails shouting at us to try this or buy that. So what makes an email go from interruptive to valuable? Email personalization is one way to capture subscriber interest and deliver more relevant, targeted emails to your audience. We dive into Sephora’s emails to inspire your next campaign.
Before the rise of the Internet and everything mobile, the news used to take time. We’d have our coffee and read the paper page by page. And we knew exactly what to focus on: what was above the fold. Here’s why “the fold” is an outdated concept for email marketers, and how you can embrace “the scroll.”
While opens and clicks are a great way to measure overall engagement, they don’t paint the whole picture of a campaign’s performance. Our award-winning campaign didn’t have high opens or clicks, but it did accomplish its goal of creating awareness and generating buzz around The Email Design Conference.
With the passing of Ray Tomlinson, the inventor of modern email and the @ symbol, we’d like to thank him for creating our favorite communication medium and reflect on how it’s evolved over the past 45 years.
You’ve made a very smart decision to be a part of this strong, important, dynamic industry. Here’s why…