It’s the most wonderful time of the year (for email geeks)! Retail’s favorite pseudo-holiday, Black Friday serves as the culmination of months and months of email marketing planning. See the top trends and key takeaways from one of the busiest months for email marketers.
A few years ago, the idea of opening up your home to a stranger (or staying in a stranger’s home) in a foreign city or country wasn’t something very many people would gamble on. But Airbnb built their business on exactly that: Connecting those with spare rooms, couches, or apartments with those looking to stay for the night. Here’s how they use email to build brand trust and connect travelers with places to stay.
We’re inundated with emails shouting at us to try this or buy that. So what makes an email go from interruptive to valuable? Email personalization is one way to capture subscriber interest and deliver more relevant, targeted emails to your audience. We dive into Sephora’s emails to inspire your next campaign.
Before the rise of the Internet and everything mobile, the news used to take time. We’d have our coffee and read the paper page by page. And we knew exactly what to focus on: what was above the fold. Here’s why “the fold” is an outdated concept for email marketers, and how you can embrace “the scroll.”
While opens and clicks are a great way to measure overall engagement, they don’t paint the whole picture of a campaign’s performance. Our award-winning campaign didn’t have high opens or clicks, but it did accomplish its goal of creating awareness and generating buzz around The Email Design Conference.
With the passing of Ray Tomlinson, the inventor of modern email and the @ symbol, we’d like to thank him for creating our favorite communication medium and reflect on how it’s evolved over the past 45 years.
You’ve made a very smart decision to be a part of this strong, important, dynamic industry. Here’s why…
As 2015 draws to a close, we decided to take a look at our own campaigns and gauge which ones performed the best beyond the typical open and click rates (although we mention those, too). Hopefully our reflections will inspire you to look at your past campaigns, and start thinking about email success in a new light in 2016.
It’s been a busy year. Between snippets dropping, the usual email client shenanigans, and some great community discussions, there hasn’t been a lot of time for regular podcasting. Still, we managed to get a few episodes of The Email Design Podcast published. With 2016 quickly approaching, it seemed like the perfect time to reflect on the top episodes of The Email Design Podcast from 2015.
As we look back on 2015, we’re putting together lists of all the email amazingness that has occurred over the past year. To celebrate, for the next 10 work days, we’ll be posting 10 top 10 posts summing up those happenings. Since we’re launching these lists on the blog, we found it fitting to have the first post in the series focus on the top Litmus blog posts in 2015. We hope that some of these resources might help as you reflect on 2015 and set goals for 2016.