Our Journeys to Email and What We Love About It, From the Women of Litmus

At Litmus we may not all work on the email dream team, but we all surround ourselves with everything email daily—and we love it! While everyone has a great story to tell, for Women’s History Month we thought this would be the perfect time to highlight some of the women behind Litmus and hear their career journeys to email. Read on to relate to some amazing women and feel inspired to be a part of this wonderful email world.

How to Win Subscribers Back: 5 Tips for Creating Effective Re-engagement Emails

Your subscribers are inundated with thousands of marketing messages every day, so it’s easy for messages to get lost in the noise. If they haven’t engaged with your emails for a while, maybe it’s because they’re getting lost in that noise—or maybe they’re just not interested in hearing from you anymore, but haven’t unsubscribed yet.

This is exactly where a re-engagement email comes in. Re-engagement emails can serve a few different purposes: letting your subscribers know what they’re missing out on with your content, giving your subscribers options to opt-down or officially unsubscribe, or just seeing why they haven’t been engaging with your emails. Here are 5 tips for creating re-engagement emails that will bring your subscribers back.

Trending in Email Design: Dark Styles

Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support. Bright designs can create a very jarring experience when viewed in Dark Mode, so designers have started to consider a “Dark Mode first” approach, crafting inspirational creative that looks great for all subscribers, no matter which color scheme they set their inboxes to.

Which brands do dark email designs well, you ask? Get inspired by these beautiful examples.

4 Strategies for Upselling Emails You Should Steal

We’ve all heard the stats about how it’s more expensive to attract a customer than retain them, but how exactly is this ongoing relationship so lucrative? Obviously, trust, a great customer experience, and a quality service or product are the bedrock for retaining customers. Ideally, though, your customer’s relationship with your company will expand over time, as opposed to stagnating.

Deciding when to send an upsell email is only a part of the equation for reaching maximum conversions. You also have to figure out what to sell and how to present it. Here are some upsell email best practices to add to your mental toolbox.

2020 email design trends

10 Email Design Trends Hitting Your Inbox in 2020

With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s?

Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors, bold typography, and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. 

Here are 10 email design trends that will hit your inboxes in 2020.

Why Email Testers Are The Unsung Marketing Heroes

You know the effort you put into creating perfect email experiences day in and day out, but sometimes it’s hard to articulate your contributions. Next time you find yourself explaining your efforts to your boss, keep in mind the following reasons why email testers are crucial to company success.

Emails Litmus Loves: Birthday Emails Worth Celebrating

“Surprise and delight your subscribers!” It’s a phrase email marketers read and hear often. A popular option for brands to do just that is a birthday email—an automated email sent on the subscribers’ birthday. But what makes an effective birthday email?

I celebrated my birthday this month—and my inbox was chock-full of emails from brands helping me celebrate. But there were a few that stood out. Here are the five birthday emails I loved the most and what tactics you can steal from them to really surprise and delight your subscribers on their birthday.