Despite outcries against old markup from decades past, the email world is changing fast. Long gone are the days where email designers were truly limited by the constraints of technology. See what the future has in store for the email world.
For our second Community Contest, we challenged people to explore creative navigation in email. Check out the winning entry to see how Justin Khoo solved a tricking scrolling problem on mobile.
We recently held our first Community Contest, challenging members to show off creative uses of ALT text. See what the winners came up with in this quick recap.
When it comes to A/B testing your emails, ignore the benchmarks. No one has the same audience and email strategy as you—your audience is unique. However, using others’ A/B tests, as well as industry trends, as inspiration is a great idea to get your testing ideas flowing. In this post, we’ll take a look at how Act-On Software reacted towards a continuous increase in mobile opens to create an A/B test revolving around responsive design. And, who knows—maybe you’ll find inspiration from their test!
Today, we’re thrilled to announce the Email Design Podcast. Hosts Kevin Mandeville and Jason Rodriguez discuss industry news, design techniques, tools, coding best practices and upcoming events every month.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
With 100 employees and only five people in their promotions/marketing department (none of whom are focused solely on email!), Edinburgh Bicycle was still able to optimize their emails for viewing in mobile, desktop, and webmail environments. Despite their limited resources, responsive design was a must for them and they accomplished their mobile goals!
April Fools’ Day gives email marketers (and marketers in general!) the perfect opportunity to show their brand personality through witty and funny techniques. Here at Litmus, we anxiously monitored our inboxes all day (yes, we are email nerds) waiting for the April Fools’ emails to roll in. While there were some awesome ones that made us laugh, the majority left us feeling pretty unimpressed.
Launching the Litmus Community—a hub for any and all conversations about email design, marketing, and code—was an exciting announcement for our team. We didn’t want to launch Community with just any average marketing email. We wanted the message to resonate strongly with users and illustrate the idea that every email marketer and designer has a true home in the Litmus Community. Our Content Designer, Kevin, upped the ante by suggesting we add animation to the email. Find out how we did it!
The travel industry likely has a large percentage of subscribers that, well, travel. A natural consequence of traveling is reading messages in non-desktop environments, so mobile optimization should be a high priority. And, as always, content should be helpful and relevant to the subscriber. Guestfolio, which offers Guest Relationship Management tools for the travel industry, keeps all of the above and more in mind with designing their customizable newsletters. Using customer Black Rock Oceanfront Resort as an example, let’s take a look at how Guestfolio improved Black Rock’s confirmation emails.