Why Email Testers Are The Unsung Marketing Heroes

You know the effort you put into creating perfect email experiences day in and day out, but sometimes it’s hard to articulate your contributions. Next time you find yourself explaining your efforts to your boss, keep in mind the following reasons why email testers are crucial to company success.

Emails Litmus Loves: Birthday Emails Worth Celebrating

“Surprise and delight your subscribers!” It’s a phrase email marketers read and hear often. A popular option for brands to do just that is a birthday email—an automated email sent on the subscribers’ birthday. But what makes an effective birthday email?

I celebrated my birthday this month—and my inbox was chock-full of emails from brands helping me celebrate. But there were a few that stood out. Here are the five birthday emails I loved the most and what tactics you can steal from them to really surprise and delight your subscribers on their birthday.

Trending in Email Design: Going Off-Grid

As with most email trends, bringing abstractions to your layout helps your email stand out, elevating your messaging within busy inboxes. Going off-grid makes your creative unpredictable, builds curiosity, and demands attention which entices your subscribers to engage with your content.

Check out these brands that let their emails break free from rigid grid layouts to create truly unique email experiences.

Litmus Behind the Scenes: Our First Women’s Leadership Panel

Recently, we hosted our first Women’s Leadership Panel at Litmus. As part of our commitment to diversity and inclusion, we invited female leaders from our own network to share their experiences and offer advice to our team through a panel discussion. There was so much great insight shared during the conversation—here are a few of our big takeaways!

Email Inspiration: 2019’s Must-Subscribe Brands

There’s no better source of email inspiration than your inbox. Subscribing to leading brands from within and outside your industry can help you stay on top of email design trends, expose you to smart copywriting and campaign strategies, and provide you with ideas you can adapt for your own email program.

Are you looking to make your own inbox a source of email inspiration? There are a few brands you shouldn’t miss.

Why Empathy Wins in Email Marketing

Email marketing is becoming more and more data-driven. But when dashboards and stats dominate decision making, it’s easy to forget that behind every open there is an individual—behind every click there is a human.

Don’t get us wrong. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy.

Litmus Picks: Our Favorite Webinars of 2018

The Top 5 Email Design Podcast Episodes of 2017

This year, Kevin Mandeville and Jason Rodriguez hosted more than 40 Email Design Podcasts, jam-packed with exciting tips and tricks, industry news, and inspiring guests. If you haven’t haven’t been able to keep up with all of them, we’ve got you covered:

Here are the top 5 Email Design Podcast episodes of 2017.