cart-abandonment

How to Make a Cart Abandonment Email ‘Sandwich’

More and more brands are expanding their shopping cart abandonment emails into series, but they are often just sending the same hard-sell message over and over. Consider including a little soft-sell messaging in the middle of your 3-email cart abandonment series to create what I call a cart abandonment email “sandwich.”

featured-image-future

Is this the future of email design?

Despite outcries against old markup from decades past, the email world is changing fast. Long gone are the days where email designers were truly limited by the constraints of technology. See what the future has in store for the email world.