[FEATURED-IMAGE]Optmize-Email-Production-Workflow

How to Optimize Your Email Production Workflow [Infographic]

Every brand’s email production process is unique, with different planning, development, and approval processes. With data from our 2016 State of Email Production report and insights from Movable Ink, we’ve teamed up to put together an infographic that distills the best tips and tools to optimize your workflow. From goal-setting to content creation to email development and post-send reporting, we cover the email creation process from start to finish.

GMX and Web.de

Where do GMX and WEB.DE users open email? [Infographic]

Users of free web-based email services, like GMX and WEB.DE, typically have IMAP access to their messages, making their email accessible from virtually any email client they choose. Breaking down GMX and WEB.DE opens will help you identify optimization efforts in those clients. To dive deep into GMX and WEB.DE opens, we analyzed over 1.2 million opens from webmail accounts to examine the behavior and preferences of their users.

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The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing

Whether it’s reading a blog post with your phone, catching up on Twitter with a tablet, or even previewing emails on your watch, the number and types of devices we use to consume content are growing rapidly. In fact, at least 43% of emails are opened on a tablet or smartphone. How does small-screen reading impact subscriber behavior after emails are opened? MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the impact of responsive design, and find out if testing your emails can increase click rates.

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2013 Year in Review: 3 Million Tests, 8 Billion Opens + More Fun Facts

2013 was an extraordinary year for the Litmus team—we processed more than 3 million tests and over 8 billion opens. But that’s just the tip of the iceberg! We also added thousands of users, replied to tons of tickets, and nearly doubled in size. The infographic below features highlights from app usage and engagement statistics, customer support and marketing metrics, as well as the growth of the team. We believe in a culture of openness, and that extends to sharing stats about our performance, too.