6 Ways Nonprofits Can Improve Their Email Creation Process

6 Ways Nonprofits Can Improve Their Email Creation Process [Infographic]

Nonprofits rely heavily on email marketing, but their email programs often suffer from underinvestment and therefore under-performance. Based on a survey of more than 240 nonprofits, Litmus details the unique challenges faced by the email programs at nonprofits in this infographic and, together with nonprofit research consultancy NextAfter, offers advice for how to build more successful email programs.

A Snapshot of an Email Team

A Snapshot of an Email Team

Email marketing is a team sport. Based on Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, this presentation looks at the three email team components—internal team member, external team members, and business stakeholders. It also examines how email team sizes may change during 2018. See how your own email marketing team compares.

cart abandonment email

Shopping Cart Abandonment Email Trends [Infographic]

In this infographic, we share the findings of our joint research with Salesforce into shopping cart abandonment email trends around the usage and creation of these highly effective emails from 2013 to 2016. Use this data to inform the timing, content, and series flow of your own cart abandonment email program.

Here’s What We Learned After Tracking 17 Billion Email Opens [Infographic]

Over the course of the past year, we’ve analyzed over 17 billion email opens to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2016 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.