If you are anything like us, you are swimming in a sea of data. As marketers and designers, you are forever surrounded by data points, charts, graphs, and visualizations. But, which of these stats matter? Guest blogger Jesse Littlewood discusses the difference between vanity and actionable metrics—and what data is most valuable to focus on.
Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But […]
Guest blogger: Gregory Ciotti from Help Scout discusses how insight into the human mind will enable you to send the sort of emails your list wants to receive! As your list grows, maintaining consistently strong open and click-through rates becomes quite the endeavor. It’s easy to see that getting your message spread (and heard) is […]