accessibility switcher

How to Create an Accessibility Switcher™ in Email

How can we create emails that are easy to read for everyone? An important step is giving subscribers the autonomy to configure their own inbox experience to their needs.
There are built-in solutions in most operating systems to adjust the text size and contrast, but most don’t work well inside the inbox. So as email marketers, we have to take the matter into our own hands.
Email developer Paul Airy shares how an Accessibility Switcher™ lets your subscribers increase the font size or change the color contrast of your email, making it more accessible to a wider audience.

Preventing Unsubscribes in Forwarded Emails

Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But […]

3 Secrets to Maintaining Superior Newsletter Click-Through Rates

Guest blogger: Gregory Ciotti from Help Scout discusses how insight into the human mind will enable you to send the sort of emails your list wants to receive! As your list grows, maintaining consistently strong open and click-through rates becomes quite the endeavor. It’s easy to see that getting your message spread (and heard) is […]