New in Litmus: Aggregated Reporting in Email Analytics

Do you wish you could view all of your email campaigns at once—to identify which ones performed the best, which ones you could maybe improve, or even just get a snapshot of how much engagement your email program had within a period of time?

Look no further. Introducing: Aggregated Reporting in Litmus Email Analytics.

Introducing the New, Redesigned Litmus

Whether you’ve been with us since day one or you’re a new fan, you know that we’re committed to constantly innovating and improving our solution with new features and integrations. We love hearing what you think about Litmus and how it helps you with your email workflow, but we also love hearing how we can make it even better. So when we heard your feedback that our tools were disconnected and you lacked visibility into the status and deadlines of campaigns, we listened.

Today, we are so excited to announce that the Litmus platform has gotten a refresh—and it’s a big one!

New Ways to Use Litmus + Salesforce Marketing Cloud

Here at Litmus, we work hard to help you create great emails by integrating with the tools you use most. Last year, we announced an integration with Salesforce Marketing Cloud to streamline your email testing and production without switching back and forth between tools.

With the latest updates to Salesforce Marketing Cloud, we’re excited to announce that our integration improved as well. Here’s how those updates will help you get flawless emails out the door even faster.

Accessible Email Made Easy: Introducing Accessibility Checks in Litmus

Accessibility matters and marketers know it. Email accessibility has been voted one of the hottest email design trends of 2019, so it’s no surprise that for the majority of brands email accessibility is now a priority. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive. 

It’s our goal to help marketers like you create emails that look great and perform on every device and for every subscriber.  And starting today, optimizing your emails for accessibility is getting a whole lot easier. Introducing Accessibility Checks in Litmus Checklist. 

Litmus Named #1 in Email Testing in G2 Crowd’s 2019 Spring Report

User feedback is the most valuable data we have here at Litmus. Nothing motivates us more than hearing how Litmus has helped marketers send better emails, faster. And a lot of Litmus users say exactly that.

We’re excited to share that Litmus has been named Spring Leader in G2 Crowd’s Email Testing category—based on honest reviews from real people who use Litmus every day.

Gmail rolls out AMP for Email—and Litmus, Outlook.com, SparkPost + other leading email brands announce AMP support

Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon.

We’re excited to announce that we’ve partnered with Gmail to enable support for AMP in Litmus Email Previews for Gmail and G Suite, allowing email marketers to see how their AMP emails render in subscribers’ inboxes. This is a big step in helping marketers develop interactive emails, and we’re excited to continue to invest in and be at the forefront of providing better subscriber experiences.

Microsoft Outlook 2019: Here’s What’s New

We’re thrilled to announce that Microsoft’s latest desktop version of its popular email client—Outlook 2019—is now available for testing in Litmus Email Previews. The new Outlook comes with better fallbacks when using web fonts, SVG support, and more.

Microsoft Outlook is comprised of several versions of the email client. Collectively, those clients rank #4 in email client market share, with 9% of all email subscribers tracked opening in some version of Outlook. The latest version, Outlook 2019, is an update to the desktop edition that is bundled with Microsoft Office. Although Outlook 2019 is a new release, it should be noted that it largely implements some of the features that have been in use in Office 365 subscriptions. The good news for email marketers is that Outlook 2019 doesn’t come with any major surprises. Here’s what we found while looking at the latest version of Microsoft Outlook.