I’m thrilled to announce that we’ve made our first post-investment acquisition to help further this vision. Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters.
While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce immediately? Are they purchasing anything? By adding tracking to your links you can answer these questions—and more—for a full picture of your email campaign success.
Nearly 54% of emails in Germany are opened in GMX or WEB.DE. If you’re based in Germany, Austria, or Switzerland (or one of your offices is), or you’re emailing to subscribers based in those countries, then you should be aware of how your emails display in these clients—and if they’ll even reach the inbox.
“Inlining” styles moves the CSS and associated formatting instructions from the style block in theof your email into the body of the HTML. Thanks to unwieldy email clients, like Gmail, inlining styles in email is a necessity. While it’s entirely possible to hand code inlined CSS from the start, it’s time consuming and difficult to maintain. Luckily, there are some solutions. And, today, we’re thrilled to introduce the fastest and easiest solution—CSS Inlining in Builder.
Over the course of a decade, Litmus has grown into the product and company you see today—a vital resource that is used by over 250,000 email marketers every month. I’m excited to announce that we’re setting ourselves up for even bigger successes in the next ten years. We’ve taken a $49 million investment from Spectrum Equity.
At Litmus we want to make email testing easier. We want you to be able to send with confidence every time. To help get you closer to that goal, I’m thrilled two major new improvements: Instant Previews and Checklist.
On Friday, we told you something big is coming from Litmus. But instead of telling you what it is or even giving you a slightest hint, we asked you to guess What’s next for Litmus? and invited you to start a rumor with the #MakeEmailBetter hashtag. And start rumors you did! Hundreds of you played along, giving us inspired advice for the future direction of our company. Here are some of our favorite rumors.
Using data to make design decisions is crucial to making your messages more effective. Email Analytics can show you engagement, email client, geolocation, and forward and print data to help make key design and HTML build decisions, providing you with opportunities to surprise and delight your subscribers (not to mention increase conversions!).
We’re excited to launch a new feature in Litmus: Image Check. Never send an email with broken or slow-loading images again—Image Check identifies images that can cause problems and hurt click and conversion rates.
We are thrilled to have launched Litmus Builder—the first code editor built for email designers by email designers. With Builder you can easily create, test, and share your emails. To showcase Builder in all of its glory, we hosted two webinars to cover its features and functionalities. Didn’t have a chance to attend? Don’t worry! You can check out our recording and answers to frequently asked questions about Builder.