Litmus Partners with Spectrum Equity

Over the course of a decade, Litmus has grown into the product and company you see today—a vital resource that is used by over 250,000 email marketers every month. I’m excited to announce that we’re setting ourselves up for even bigger successes in the next ten years. We’ve taken a $49 million investment from Spectrum Equity.


In Regards to the Rumors about Litmus…

On Friday, we told you something big is coming from Litmus. But instead of telling you what it is or even giving you a slightest hint, we asked you to guess What’s next for Litmus? and invited you to start a rumor with the #MakeEmailBetter hashtag. And start rumors you did! Hundreds of you played along, giving us inspired advice for the future direction of our company. Here are some of our favorite rumors.

The Designer’s Guide to Email Analytics

Using data to make design decisions is crucial to making your messages more effective. Email Analytics can show you engagement, email client, geolocation, and forward and print data to help make key design and HTML build decisions, providing you with opportunities to surprise and delight your subscribers (not to mention increase conversions!).


Streamline Your Email Workflow: A Video Tour of Litmus Builder

We are thrilled to have launched Litmus Builder—the first code editor built for email designers by email designers. With Builder you can easily create, test, and share your emails. To showcase Builder in all of its glory, we hosted two webinars to cover its features and functionalities. Didn’t have a chance to attend? Don’t worry! You can check out our recording and answers to frequently asked questions about Builder.


A New Home for PutsMail at Litmus

PutsMail is a simple tool that lets you paste in HTML and send an email. Simple as that sounds, it can be quite tricky to deliver the template or email you’re working on—even to your own inbox. Logging into your mailing service or ESP will do it, but there are often many steps involved. PutsMail reduces that workflow to a single click. We’re excited to relaunch PutsMail with a fresh, Litmus-inspired design.


Litmus Builder: A Code Editor for Email Design and Development

A little over a year ago, Jordan, one of our senior developers, and Alan, our lead designer, launched a hack week project called Litmus Builder. The tool was a hit and we received lots of positive feedback from the email community. As our email designer, I was a big advocate of the product and loved to use it when creating Litmus’ emails. Together, all three of us wanted to expand on the initial project and build a more robust version of the tool. And, together—along with the help of over a hundred of the world’s best email designers—we did just that. Today, we are thrilled to introduce the world’s first code editor built for email designers by email designers: Litmus Builder.


Send Targeted Messages with Geolocation, Device, and Engagement Data

While your email service provider’s click data may help you determine which articles and calls-to-action resonate best with your audience, and their open data can enable you to make inferences about which subject lines work best, Email Analytics data can help you take things to the next level. Let’s talk about some ways to take this data and use it to improve your campaigns.