Email design is hard. Finding ways to connect with other designers and learn more about email has, until recently, been even harder. Today, we are excited to announce the launch of the Litmus Community—a place for email marketers to connect, learn, and discuss all things email.
With nearly 50% of emails opened on mobile devices, it’s important to keep small screens in mind. We offer plenty of mobile optimization tips, inspiration and resources on the Litmus blog—and starting today, we’re also offering 7 pre-tested and bulletproof responsive templates for your next campaign.
Add More Users to Your Account, New Mobile Clients Available for Testing + Additional Product Updates
Behind the scenes, we’re constantly working to improve the Litmus experience through feature requests and product updates. Recently, we’ve racked up quite the list of enhancements to share with you!
Google has introduced a number of features to Gmail lately. Along with tabs in the new inbox and an updated mobile client, you can add image caching to the list of changes that affect email marketers. Image caching and how it affects email tracking can be a confusing topic. We take a look at Gmail’s changes and what it means for email marketers.
Litmus offers testing for a wide variety of native email clients on mobile devices, including Android, BlackBerry, iPhone, iPad, Symbian and Windows Phone. However, many users prefer to read their email in a third-party app or via webmail in a mobile browser. While these choices are great for smartphone users, it can offer quite the headache for email designers. Today, we’re excited to announce a new addition to that list: the Android Gmail app.
Litmus has always been focused on great design (we’re even hosting three conferences dedicated to it!). After nearly five years, we knew it was time to take our website and application to the next level. Over the summer, we did a major overhaul of our marketing site and blog. The feedback was amazing. With helpful ongoing feedback from our customers and the Litmus team, our designers and developers began an update on the Litmus application. After months of work, it’s finally ready to launch later this week. And, not to brag, but we think it’s pretty amazing.
With an email client market share of 25%, Apple’s mobile Mail app is the most popular email client in the world. When Apple released the latest version of their operating system on September 18th, many users wondered how iOS 7 would impact their email experience. What, if any, implications does the new iOS have for the email marketing community?
While email generates a high ROI due to its inexpensive nature, its easy accessibility and affordability has also resulted in productivity loss and an impact on the environment. Email and other modern communications may be less polluting than their offline alternative—ie. direct mail campaigns—but the gap is not as wide as we may think.
Back in July, we launched a HubExchange app for Litmus in the ExactTarget HubExchange marketplace. With the launch of the HubExchange marketplace, Litmus offers ExactTarget users an affordable and simple way to preview mobile rendering, gather behavioral data and preflight your campaigns. We know that creating a consistent email experience across screen sizes, devices, and […]
That’s a wrap for Hack Week 2013! Last year I focused on building better website testing tools, but this year I wanted to try something different. As Litmus grows, we provide more than just a suite of web applications. This blog is full of resources for email designers and marketers, we’re even putting on the first-ever Email Design Conference this year!
Let us separate the wheat from the chaff. We’re summarizing all those insightful and informative links to email design and marketing articles into a single, infrequent digest, to be delivered right to your inbox every month.