We joined forces with dotmailer’s Skip Fidura for a guest webinar on measuring the success of your email campaigns. While many marketers focus on metrics like open rates and click rates, those aren’t the only data points you should be looking at. He covered when it’s appropriate to focus on metrics, as well as pointed out other ways to measure the success of your campaigns. Didn’t have a chance to make it to the webinar? Don’t worry—we recorded the whole thing!
Using data to make design decisions is crucial to making your messages more effective. Email Analytics can show you engagement, email client, geolocation, and forward and print data to help make key design and HTML build decisions, providing you with opportunities to surprise and delight your subscribers (not to mention increase conversions!).
We’re excited to launch a new feature in Litmus: Image Check. Never send an email with broken or slow-loading images again—Image Check identifies images that can cause problems and hurt click and conversion rates.
We are thrilled to have launched Litmus Builder—the first code editor built for email designers by email designers. With Builder you can easily create, test, and share your emails. To showcase Builder in all of its glory, we hosted two webinars to cover its features and functionalities. Didn’t have a chance to attend? Don’t worry! You can check out our recording and answers to frequently asked questions about Builder.
PutsMail is a simple tool that lets you paste in HTML and send an email. Simple as that sounds, it can be quite tricky to deliver the template or email you’re working on—even to your own inbox. Logging into your mailing service or ESP will do it, but there are often many steps involved. PutsMail reduces that workflow to a single click. We’re excited to relaunch PutsMail with a fresh, Litmus-inspired design.
A little over a year ago, Jordan, one of our senior developers, and Alan, our lead designer, launched a hack week project called Litmus Builder. The tool was a hit and we received lots of positive feedback from the email community. As our email designer, I was a big advocate of the product and loved to use it when creating Litmus’ emails. Together, all three of us wanted to expand on the initial project and build a more robust version of the tool. And, together—along with the help of over a hundred of the world’s best email designers—we did just that. Today, we are thrilled to introduce the world’s first code editor built for email designers by email designers: Litmus Builder.
While your email service provider’s click data may help you determine which articles and calls-to-action resonate best with your audience, and their open data can enable you to make inferences about which subject lines work best, Email Analytics data can help you take things to the next level. Let’s talk about some ways to take this data and use it to improve your campaigns.
Last Friday, Apple launched the long-awaited iPhone 6 and 6 Plus. Both devices featured larger screens that have many email designers worried. Just how will these big screens affect your campaigns? Read on to find out.
Our users put their emails and trust in our hands—which is a big deal to us! Not only do we want to provide accurate, actual screenshots (not emulations!), but we want to do it quickly and reliably. As a result, we’re constantly looking for new ways to make our solutions faster and more dependable. Since we’re frequently asked about how Litmus works behind the scenes, we thought we’d give you a peek behind the curtain.
Along with opening up the Litmus Community to absolutely everyone, we made a number of updates to make the Community a joy to use. Finding and reading content is now easier than ever, and now there are even more ways to participate in the Community.