With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. When done right, email marketing drives business results like no other channel does. But that also means that brands that aren’t optimizing the channel are leaving money on the table with every send.
Do you know which challenges are holding back your email program from delivering its full potential in 2019?
Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails.
That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report. Here’s the 2019 edition.
A great first impression often is the first crucial step to building a long-lasting relationship. It’s no different in email marketing. But creating effective welcome and onboarding emails is hard! Many of your peers are facing the very same challenge, so let’s learn from each other with our first-ever Live Optimization Notebook.
Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Here are our marketing team’s favorite reports and why…
Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands use, the analytics tools they use, and the impact of the two of those on performance.
Enthusiasm for interactive email is at an all-time high, with marketers declaring interactive emails the biggest email design trend of 2018. Marketers are right to be excited. However, email’s disruptive evolution from static message to mailable microsite presents many challenges.
Email marketing mistakes are unavoidable. To help you determine the right response to any mistake, we created a decision framework consisting of six straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps and lessons learned along the way.
As a culture, we’ve been trained to instinctively see every mistake and every failure as bad. Yes, mistakes aren’t great, but not making any could be a sign of much bigger structural problems within your email marketing program and within your company. Here’s why…
A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at the ESP marketplace to better understand the pace of consolidation in the industry and its causes; the most popular ESPs across various sectors; and the functionality provided by ESPs.