2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands use, the analytics tools they use, and the impact of the two of those on performance.

How to Recover from Email Marketing Mistakes [Report]

Email marketing mistakes are unavoidable. To help you determine the right response to any mistake, we created a decision framework consisting of six straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps and lessons learned along the way.

Litmus' 2018 State of Email Service Providers

2018 State of Email Service Providers: Understanding ESP Industry Consolidation, the Top ESPs by Sector, and More

A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at the ESP marketplace to better understand the pace of consolidation in the industry and its causes; the most popular ESPs across various sectors; and the functionality provided by ESPs.