[Report] 2019 State of Email Service Providers

In our second annual State of Email Service Providers report, we take a look at the top ESPs by team size and structure, location, industry, send frequency, and email program details. We’ll also take a look at how many ESPs brands use, depending on their team size and structure. Plus, along the way, we’ve asked some of the top ESPs to chime in on what makes them a great tool for marketers like you.

[Slide Template] Your Email Year in Review: Program Performance Reporting Made Easy

The most crucial step to successful marketing planning for the year ahead is understanding how your email channel performed over the past months. But what are the key questions you should ask when evaluating your program—and how do you effectively communicate your learnings to all stakeholders? With this free presentation template, putting together your annual email program performance recap just got a whole lot easier.

[Ebook] The Top 8 Email Campaigns from HubSpot & Litmus

Are you working hard to make your emails a little better every day? Us too. One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot.

In this ebook, the email marketing teams at Litmus and HubSpot share their proudest email moments, along with actionable advice on how to apply the strategies that worked for us to your campaigns, too.

[Ebook] The Anatomy of a Broken Email: Errors That Make Marketers Shudder and How to Fix Them

We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder. Email mistakes happen to all of us—and they come in a lot of different shapes.

In this ebook, we look at the most common email mistakes that can impact the success of your campaign, break down what you can do to prevent them, and help you stop send anxiety in its tracks.

Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year. In our CMO’s Guide to Email Marketing ROI, we analyze email programs and ROI figures from hundreds of brands to examine which factors correlate with high email marketing returns—and which don’t—and provide actionable advice on how you can help your team see measurable ROI improvements, faster.

The CMO's Guide to Email Marketing

Tips for Marketing Leaders: Help Your Team Overcome the Biggest Email Marketing Challenges of 2019

With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. When done right, email marketing drives business results like no other channel does. But that also means that brands that aren’t optimizing the channel are leaving money on the table with every send.

Do you know which challenges are holding back your email program from delivering its full potential in 2019?