Where should you focus your email marketing efforts? For their 2020 Marketing Trends report, HubSpot asked us to take a deep-dive into the data and trends that highlight where you can improve your email marketing in 2020. Here’s a sneak peek at what we cover for email marketing.
It’s 2020 and the beginning of a new decade. What hasn’t changed over the last 10 years? Email continues to reign as the channel of choice for marketing and business communications for consumers in all age groups, long after everyone predicted it would die out.
This year’s edition of our State of Email report details the key information you’ve come to rely on like email client news and key industry updates, but for 2020, we also look into the future with the help of Litmus team members and top thought leaders around the email industry.
In our second annual State of Email Service Providers report, we take a look at the top ESPs by team size and structure, location, industry, send frequency, and email program details. We’ll also take a look at how many ESPs brands use, depending on their team size and structure. Plus, along the way, we’ve asked some of the top ESPs to chime in on what makes them a great tool for marketers like you.
The most crucial step to successful marketing planning for the year ahead is understanding how your email channel performed over the past months. But what are the key questions you should ask when evaluating your program—and how do you effectively communicate your learnings to all stakeholders? With this free presentation template, putting together your annual email program performance recap just got a whole lot easier.
What does the ideal email workflow look like?
In our fourth annual State of Email Workflows report, we use insights from 3,000+ email marketers to take a detailed look at how teams get email campaigns out the door at every step.
Are you working hard to make your emails a little better every day? Us too. One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot.
In this ebook, the email marketing teams at Litmus and HubSpot share their proudest email moments, along with actionable advice on how to apply the strategies that worked for us to your campaigns, too.
We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder. Email mistakes happen to all of us—and they come in a lot of different shapes.
In this ebook, we look at the most common email mistakes that can impact the success of your campaign, break down what you can do to prevent them, and help you stop send anxiety in its tracks.
Implementing accessibility is easier than you’d think. Our Ultimate Guide to Email Accessibility gives you the tools, tips, and resources you need to create more inclusive emails—one step at a time.
Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing. So it’s surprising how many email marketers heavily rely on metrics that only scratch the surface of the subscriber experience.
Introducing: Litmus’ very first State of Email Engagement report.
While many email service providers supply good data on the performance of your emails, they don’t let marketers see the whole picture. In our State of Email Survey, we asked thousands of marketers if they use third-party analytics tools and if so, which ones they use. Here’s what we found.