To announce the dates for the 2016 Email Design Conference—and launch tickets—we opted to use email gamification. The end results were interactive email campaigns that not only met our marketing goals, but were also engaging for our audience while being fun, on-brand, and even educational. Let’s take a look at the strategy and process behind the scenes.
Come one, come all, to The Email Design Conference! Last year over 700 joined us in Boston and London to celebrate their love of email and hone their design and marketing skills. 98% of 2015 attendees said they’d attend again, and 99% would recommend TEDC to a friend.
We may have lost control of our hashtag, but not our dignity. Announcing #LitmusLive for all things events at Litmus–including The Email Design Conference 2016!
TEDC brings together a huge community of people who live, breathe, and love email. Sharing your experience will help us all learn to make email better. If you’re passionate about email, have hands-on experience, or can present a unique perspective, we invite you to submit a speaking proposal.
At The Email Design Conference: London, speakers from all around the world presented on a wide variety of topics, including accessibility in email, producing emails at scale, and writing subject lines. Speakers and attendees alike shared tips and inspiration all aimed at a common goal: to make email better. While there were countless takeaways, here’s a roundup of some of our favorites.
The Email Design Conference brought together over 500 passionate email designers, marketers, and strategists in one space—all eager to share their knowledge and soak in all of the information possible. Seemingly countless tips and advice were shared throughout the conference—and on Twitter. While there were thousands of amazing tweets, we’ve highlighted a few of our favorite takeaways below.
The Email Design Conference has been sold out for weeks, but—thanks to some generous email lovers—we’re happy to announce there are four ways you can win your way to the conference! With the support of Constant Contact, Emma, MailChimp, and Movable Ink we are thrilled to offer the following ticket giveaways.
As we started nailing down logistics for The Email Design Conference 2015, conversations about making our launch email bigger and better than last year’s began. Due to its unique HTML5 video background technique, last year’s email generated some serious buzz. How could we top that? After many brainstorming sessions, we decided to use the common approach of dynamic content, but with a twist. We used a unique implementation to create a live Twitter feed in an email. Yes, a Twitter feed in an email.
We’re coming to Boston and London this year—and we want to hear your ideas! We want to hear about your frustrations and flops, your progress and process. The Email Design Conference celebrates the day-to-day triumphs (and challenges) of email. We’re proud to bring together the largest group of people who write, design, build, and—let’s be honest—deal with email on a daily basis. Your stories are what makes the conference experience so valuable for everyone—so let us hear them! The call for speakers will close on Friday, May 15th.
One way to gain insight into your subscribers and their preferences is through A/B testing. At the conference, Mike Heimowitz, Atlassian’s online marketing manager, presented on using A/B testing to learn what resonates with your audience so you can continuously optimize your emails. With this data in hand, you’ll be able to produce better-performing campaigns (and, hey, maybe even make more money!).