Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals.
Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted.
Our first conference of the year has come to a close. Litmus Live London was packed with knowledgeable talks, expert speakers, and awesome attendees. If you weren’t able to attend Litmus Live London—or were there and want to relive the experience—we rounded up our favorite tweets from the conference.
If you’ve ever failed at email, you’re not alone. Litmus has made mistakes, and others have too.
In our #NoFailMail community contest, dozens of email geeks shared their email fail stories, giving us all the chance to learn from the mistakes of others and put better systems and checks in place at your company to minimize the frequency and scope of future email marketing mistakes. Here are the common themes we saw, some valuable advice from the community, and the winner announcement.
We’ve asked about your biggest email mistakes before, and because we’ve learned so much from your stories, we’re revisiting the topic for our latest Community Contest. We want to hear about your biggest email fails and how you’re preventing them from happening again.
There were over 800 new discussions posted to the Litmus Community in 2017—you email geeks are a chatty lot! As we say goodbye to 2017, we take a look back at some of our favorite discussions from the Litmus Community from the past 12 months.
The Community Spotlight is a blog series highlighting some of the amazing members of the Litmus Community. This time we’re chatting with Sam Sexton, an email marketer from England. Litmus Live London attendees will recognize him from his talk last year on how to code “reverse responsive” email designs.
The Community Spotlight is a blog series highlighting some of the amazing members of the Litmus Community. This time we’re chatting with Becs Rivett-Kemm, an email marketer from England. Becs spoke at The Email Design Conference way back in 2015.
One of our favorite ways of cutting through the complexity of email design and making email coding easier is using snippets—modules of reusable code. Explore the library of snippets that email geeks have contributed to—and add them to your own snippet library or import them into Litmus Builder to help speed up your workflow.
Don’t know where to start? Here’s a roundup of our favorite snippets from the Litmus Community this year.