Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers, especially when expectations for email quality are high and the deadlines tight.
But quality and speed don’t have to be a trade-off. Chris Kaundart shares how Trello uses Litmus to create consistently great email experiences for all subscribers while, at the same time, cutting down production times.
When your email team is small, it’s nearly impossible to manage your entire email program without looping in outside help. As a result, many email marketers rely on colleagues from other departments to help execute their campaigns. But how do you ensure email quality by experts and non-experts alike, while at the same time allowing your email program to scale?
Sean Kennedy, Product Marketer at Zapier, shares how his team uses Litmus to empower the entire marketing team to send email, while at the same time reducing errors and improving the overall quality of their email campaigns.
Trendline Interactive, one of the largest email agencies in the US, produces over 500 email campaigns for their clients each month, and in the past year, 99.63% of all emails they send were error-free. Trendline’s VP of Email Operations, Molly Privratsky, gives the inside scoop on how her team utilizes Litmus to cut production times in half and achieve record-low error rates.
Ashley Morse, Email Designer & Developer at Lenovo, shares how her team uses Litmus to cut email testing and production time in half, increase productivity, and get quality emails out the door, faster.
Clients will often come to you with preconceived notions of what their subscriber base looks like. However, it takes a robust marketing program—complete with plenty of testing and data—to truly pinpoint subscriber engagement. What content interests their subscribers? Where and how are they viewing your client’s messages? Are they forwarding or printing any particular campaigns? Answering these questions ensures that your team delivers a quality data-driven campaign that truly engages your client’s subscribers, thus positioning your team as a true “full service agency” and strategic marketing partner going forward.
Managing subscriptions, reporting, and analytics across these two distinct platforms presents a unique challenge. Curated founder, Dave Verwer, found that utilizing standard open racking and ESP analytics wasn’t an option—they’d be missing out on crucial push notification data. Faced with the option of creating their own email tracking platform, or integrating with an existing solution, Curated decided that the Litmus Email Analytics API was their best solution.
Through testing, you can gain insights into your subscribers and their preferences that help you send strategic, optimized, and better-performing campaigns. The team over at Emerson, a manufacturing and technology company, wanted to generate interest in their product by offering a free trial via email. While they knew their B2B audience consisted mostly of conservative, middle-aged engineers, they were unsure which type of offer would resonate best—and ultimately produce the most leads. So, they set out to test…and test…and test again!
When it comes to A/B testing your emails, ignore the benchmarks. No one has the same audience and email strategy as you—your audience is unique. However, using others’ A/B tests, as well as industry trends, as inspiration is a great idea to get your testing ideas flowing. In this post, we’ll take a look at how Act-On Software reacted towards a continuous increase in mobile opens to create an A/B test revolving around responsive design. And, who knows—maybe you’ll find inspiration from their test!
A little over a year ago, Jordan, one of our senior developers, and Alan, our lead designer, launched a hack week project called Litmus Builder. The tool was a hit and we received lots of positive feedback from the email community. As our email designer, I was a big advocate of the product and loved to use it when creating Litmus’ emails. Together, all three of us wanted to expand on the initial project and build a more robust version of the tool. And, together—along with the help of over a hundred of the world’s best email designers—we did just that. Today, we are thrilled to introduce the world’s first code editor built for email designers by email designers: Litmus Builder.
What effect do featured articles have on newsletter performance? Quite a big one, it turns out! We put this concept to the test in a recent edition of Email Design Monthly and saw first-hand how featured articles affect subscriber perception of newsletters.