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Use Testing to Continuously Learn More About Your Audience

Through testing, you can gain insights into your subscribers and their preferences that help you send strategic, optimized, and better-performing campaigns. The team over at Emerson, a manufacturing and technology company, wanted to generate interest in their product by offering a free trial via email. While they knew their B2B audience consisted mostly of conservative, middle-aged engineers, they were unsure which type of offer would resonate best—and ultimately produce the most leads. So, they set out to test…and test…and test again!

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Responsive Design A/B Testing Leads to a 130% Increase in Clicks

When it comes to A/B testing your emails, ignore the benchmarks. No one has the same audience and email strategy as you—your audience is unique. However, using others’ A/B tests, as well as industry trends, as inspiration is a great idea to get your testing ideas flowing. In this post, we’ll take a look at how Act-On Software reacted towards a continuous increase in mobile opens to create an A/B test revolving around responsive design. And, who knows—maybe you’ll find inspiration from their test!

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Litmus Builder: A Code Editor for Email Design and Development

A little over a year ago, Jordan, one of our senior developers, and Alan, our lead designer, launched a hack week project called Litmus Builder. The tool was a hit and we received lots of positive feedback from the email community. As our email designer, I was a big advocate of the product and loved to use it when creating Litmus’ emails. Together, all three of us wanted to expand on the initial project and build a more robust version of the tool. And, together—along with the help of over a hundred of the world’s best email designers—we did just that. Today, we are thrilled to introduce the world’s first code editor built for email designers by email designers: Litmus Builder.