[Infographic] Should you test that email? We made a handy decision tree to help you decide.

Are you gearing up for your next email campaign and wondering if you should test that email first? Maybe you’re using a pre-tested template but you’ve changed things up since the last send, or you heard some email clients might have pulled support for a feature you use. Or maybe you know how vital it is to test every email before you send, but you’re just looking for a way to convince your boss or other stakeholders that it’s important, too.

Whether you’re sending an automated email or looking to avoid the spam folder, our decision tree will help you tackle every pre-send question you might come across.

The Secrets to Really Good Email Personalization: Webinar Recording + Q&A

All email marketers know that “Hello {{First Name}}” is email personalization. But it doesn’t feel like really good personalization. Brands that have truly mastered the art of email personalization don’t just call their subscribers by name, but use data to fuel campaigns that truly create real value and delight the reader.

In this webinar, email geeks from Litmus and Really Good Emails look at the brands that take email personalization to the next level—including examples from their own emails—and provide hands-on advice for how you can steal their strategies and apply them to your program. Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.

Win a Free Ticket to Litmus Live Boston 2019 from Constant Contact

We are so excited to bring the email community together for a premier opportunity to learn the latest in email marketing, and with a little bit of luck, you can be a part of it too—for free! If you missed out on our giveaway with Boston patron Taxi for Email earlier this month, you’ve got another chance: Constant Contact is teaming up with us for a Litmus Live Boston ticket giveaway.

New Ways to Use Litmus + Salesforce Marketing Cloud

Here at Litmus, we work hard to help you create great emails by integrating with the tools you use most. Last year, we announced an integration with Salesforce Marketing Cloud to streamline your email testing and production without switching back and forth between tools.

With the latest updates to Salesforce Marketing Cloud, we’re excited to announce that our integration improved as well. Here’s how those updates will help you get flawless emails out the door even faster.

What it Takes to Scale Your Email Program: Webinar Recording + Q&A

Sending great email isn’t easy. But sending great email at scale is a whole different challenge. How do you set up your program to handle more—and more complex—campaigns, all while keeping your brand voice and email quality consistent?

In this webinar, experts from Litmus and Salesforce share the secrets to growing your email program the right way and talk through the three pillars that make the foundation of a scalable email program: people, processes, and tools.

Didn’t have a chance to watch the webinar live? We’ve got the full recording and Q&A for you.

The Dos and Don’ts of Unsubscribes

At first glance, unsubscribes seem negative. More unsubscribes means less people in your database, less people that receive your emails—and less return on investment for your email program. Right?

Wrong. Unsubscribes can actually be a good thing for your brand. If you’re looking to improve your unsubscribe process, keep these dos and don’ts in mind.

Litmus Live London 2019: A Recap in Tweets

Last week, we held our first conference of the year—Litmus Live London. Our day with Europe’s finest email geeks was jam packed with inspiring sessions, networking, and tons of excellent takeaways.

Couldn’t make it to London? Interested in what the hubbub was about and thinking of joining us for Boston or San Francisco later this year? Don’t worry. Twitter was abuzz with quotes and actionable advice all throughout the day, and we’ve rounded up our favorites here.

[Ebook] The Anatomy of a Broken Email: Errors That Make Marketers Shudder and How to Fix Them

We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder. Email mistakes happen to all of us—and they come in a lot of different shapes.

In this ebook, we look at the most common email mistakes that can impact the success of your campaign, break down what you can do to prevent them, and help you stop send anxiety in its tracks.

Email Marketer, Party of One: The Communities You Should Join to Feel Less Alone

Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. Others wrangle email as one of their multitudes of other responsibilities.

If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Here are some of our favorites.