[Litmus Live Videos] Email Accessibility Tips from the Pros

Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content.

We curated the most popular Litmus Live sessions around email accessibility to give you insights into how some of the world’s best email marketers make their emails accessible to all of their subscribers.

Win a Ticket to Litmus Live London 2019

We are so excited to bring the email community together for a premier opportunity to learn the latest in email marketing, and with a little bit of luck you can be a part of it too—for free! We are happy to share that this year’s patrons are here to offer you a chance to win your way to Litmus Live London!

What Makes a Really Good Newsletter: Webinar Recording + Q&A

Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. But they’re tough to do right. How do you design a newsletter that’s so dang good it engages your audience week to week or month to month?

In this webinar, email geeks from Litmus and Really Good Emails look at the brands that have mastered the art and mad science of sending awesome newsletters. Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and the emails we reviewed and read the Q&A here.

When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

As an email marketer, seeing unsubscribes can be disheartening. But the reality is, an unsubscribe isn’t the end of the world. It can actually be a good thing for your email marketing program. The alternative—being marked as spam—is much worse because spam complaints hurt your deliverability. Unsubscribes don’t.

But how can you make the unsubscribing process a great experience for your subscribers while at the same time keeping your email marketing goals in mind? Here are 5 techniques that benefit both subscribers and marketers.

Email Marketing Tool Tips: The Most Popular Spam Filter Testing Tools

Being blacklisted is more common than you might think. If you’re not watching and paying attention, it’s now easy to get your emails blocked or blacklisted and not know it. What can you do to prevent your emails from being blacklisted?

We asked thousands of marketers if they run their emails through spam filter tests before sending—and which tools they use to do so. Here’s what we found.

Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back

Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. Did you ever wonder how your peers spend their email marketing dollars?

In our State of Email Survey, we asked thousands of marketers how their email marketing budget would change in 2019 and whether they’re looking to increase or decrease investments in omnichannel integration, their email marketing tech stack, their staff, and more. Here’s what we found.