When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

As an email marketer, seeing unsubscribes can be disheartening. But the reality is, an unsubscribe isn’t the end of the world. It can actually be a good thing for your email marketing program. The alternative—being marked as spam—is much worse because spam complaints hurt your deliverability. Unsubscribes don’t.

But how can you make the unsubscribing process a great experience for your subscribers while at the same time keeping your email marketing goals in mind? Here are 5 techniques that benefit both subscribers and marketers.

Email Marketing Tool Tips: The Most Popular Spam Filter Testing Tools

Being blacklisted is more common than you might think. If you’re not watching and paying attention, it’s now easy to get your emails blocked or blacklisted and not know it. What can you do to prevent your emails from being blacklisted?

We asked thousands of marketers if they run their emails through spam filter tests before sending—and which tools they use to do so. Here’s what we found.

Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back

Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. Did you ever wonder how your peers spend their email marketing dollars?

In our State of Email Survey, we asked thousands of marketers how their email marketing budget would change in 2019 and whether they’re looking to increase or decrease investments in omnichannel integration, their email marketing tech stack, their staff, and more. Here’s what we found.

Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year. In our CMO’s Guide to Email Marketing ROI, we analyze email programs and ROI figures from hundreds of brands to examine which factors correlate with high email marketing returns—and which don’t—and provide actionable advice on how you can help your team see measurable ROI improvements, faster.

Supercharge Your Transactional Emails: Webinar Recording + Q&A

Do you want to create the perfect transactional email? In this webinar, special guest Becs Rivett-Kemm and the Litmus team reviewed transactional emails from your peers and provided hands-on design feedback, copywriting suggestions, and strategic takeaways that you can apply to your own campaign. Catch up on the webinar recording and read our Q&A!

Why You Shouldn’t Send Image-Only Emails

We’ve all been there: your boss or client just asked you to set up an email that’s almost entirely made out of images. At first glance, sending image-only emails might sound like a great idea, but now it’s on you to convince your team that those emails come with a poor subscriber experience—and can ultimately hurt your brand.

Here’s why you shouldn’t be sending image-only emails—and a few tips for how you can utilize the power of imagery while keeping your emails accessible.

5 Tips for Creating Great Onboarding Emails

When it comes to new subscribers, first impressions speak volumes. Your first outreach sets expectations for the new relationship, and how you go about it matters. Now more than ever, subscribers are looking for personalized content right when they ask for it, so setting up and maintaining an onboarding email or welcome series is vital to subscriber retention and success.

But how do you create the perfect onboarding email?