Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill.
Don’t get me wrong; I don’t think you have to be an expert coder. But being able to make simple changes to existing emails without looping in an email developer can help significantly speed up your email production. You don’t need to ping a developer every time you’d like to swap out a link, fix a typo, or update a UTM parameter. I’ll walk you through the absolute basics you’ll need to keep your email engine running so you can make little changes yourself—and get your next campaigns out the door, faster.