A customer’s interaction with a brand rarely happens in a single touch or even in just one channel. In this interview, Kyle Christensen, VP of Marketing at Invoca, shares his insights on tying click-to-call functionality into your email marketing strategy and measuring its return on investment.
When it comes to email, most mistakes are permanent. To avoid errors, every email—even pre-tested templates—should be tested before every send. While every brand has their own nitty-gritty checks, we’ve gathered 24 of the most common—and critical—checks for every campaign.
Goal setting is crucial to email marketing success. Defining your goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts. Here are four questions to answer to help define your goals, and navigate the creation of your campaign.
Every email deserves to be tested—even if you (or someone else) tested the template you’re using yesterday. Email programs and apps are not only capable of breaking your design, but also butchering links, subject lines, images, and more. Each and every time your finger hovers over the send button, you should be check for these 11 critical mistakes that can affect opens, clicks, conversions, and most importantly—your brand.
An engaged list comprised of active, valid email addresses plays a crucial role in deliverability. Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list, as well as list hygiene tips for keeping only valid, engaged subscribers on your list. Here’s what he had to say.
Google has updated its Inbox by Gmail email app several times since launching it in October 2014. One of the most recent updates—glanceable newsletters—shows a preview of the links in a newsletter, as well as links to previous newsletters, without having to click into the email. We’ll cover how it works, as well as how to optimize your designs in this updated email app.
Email and video are two of the most engaging ways to interact with your audience. Put them together and that’s where the real magic happens. We joined Wistia for a webinar on the power of video and email, discussing best practices for designing great video campaigns in your email, without losing functionality. Check out the slides, recording, and a Q&A.
Clients will often come to you with preconceived notions of what their subscriber base looks like. However, it takes a robust marketing program—complete with plenty of testing and data—to truly pinpoint subscriber engagement. What content interests their subscribers? Where and how are they viewing your client’s messages? Are they forwarding or printing any particular campaigns? Answering these questions ensures that your team delivers a quality data-driven campaign that truly engages your client’s subscribers, thus positioning your team as a true “full service agency” and strategic marketing partner going forward.
While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce immediately? Are they purchasing anything? By adding tracking to your links you can answer these questions—and more—for a full picture of your email campaign success.
February market share saw mobile email opens climb back to their highest levels yet—55%. While webmail opens decreased slightly from 27% to 26% of opens, desktop opens remained stagnant since last month. Let’s take an in-depth look at February market share data!