Between the introduction of new email apps and deliverability updates, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2016 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips and advice to keep you on top of your game.
Nearly 54% of emails in Germany are opened in GMX or WEB.DE. If you’re based in Germany, Austria, or Switzerland (or one of your offices is), or you’re emailing to subscribers based in those countries, then you should be aware of how your emails display in these clients—and if they’ll even reach the inbox.
It’s crucial to stay on top of the latest updates in the email world, especially when changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. In the 2016 State of Email Report, we round up everything that happened in the email world last year, helping identify major innovations that can have huge implications for your email campaigns.
“Inlining” styles moves the CSS and associated formatting instructions from the style block in theof your email into the body of the HTML. Thanks to unwieldy email clients, like Gmail, inlining styles in email is a necessity. While it’s entirely possible to hand code inlined CSS from the start, it’s time consuming and difficult to maintain. Luckily, there are some solutions. And, today, we’re thrilled to introduce the fastest and easiest solution—CSS Inlining in Builder.
Transactional emails are some of the most important emails a company sends. Yet, despite their value, these emails aren’t paid the same attention as commercial marketing messages and they’re often riddled with errors. Sendwithus has solved the problem of testing these transactional emails—and catching these errors. Starting today, Sendwithus users can test their emails instantly using Litmus technology.
We’re thrilled to welcome David to the Litmus team! He’s joining us as Senior Software Engineer. And, he’s also adding to the number of Davids on the team (Fun fact: 9% of Litmus is named David).
We’re thrilled to introduce you to the newest member of the Litmus team—Nichole! Alongside the rest of the support team, Nichole is here to answer any questions (or listen to any of your valuable feedback!) you have about Litmus. Based in California, she’ll be able to offer assistance to our customers in that region.
To succeed in this constantly evolving industry, it’s necessary to stay on top of the latest updates—your designs, subscribers, and bottom line count on it. While there were dozens of innovations, we’ve focused on the top 10 email developments of 2015. We hope you find this list helpful as you position your emails for success throughout 2016.
You’ve spent time getting your email just right. Have you given your landing page the same attention? A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity. In our recent webinar with Unbounce, we covered the elements of a high-converting landing page. Check out the slides and recording, as well as a Q&A with Unbounce’s co-founder, Oli Gardner.
As 2015 draws to a close, we decided to take a look at our own campaigns and gauge which ones performed the best beyond the typical open and click rates (although we mention those, too). Hopefully our reflections will inspire you to look at your past campaigns, and start thinking about email success in a new light in 2016.