With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of four popular file formats for email: JPEG, GIF, PNG, and SVG.
Plain text emails are just that—plain text. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. In this post, we’ll give plain text emails the attention they deserve—focusing on why they’re important, how to properly build them, and we’ll provide plenty of examples along the way.
I’m sure you’ve noticed it before: phone numbers, addresses, dates, and—sometimes seemingly random—words like ‘tonight’ automatically turn blue and underlined in emails viewed on an iOS device. In this blog post, we’ll show you some examples of blue linking in action and introduce some coding techniques that will ban those blue links from your emails.
One of the largest problems that email campaigns face is image blocking. Usually, due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to emails that lack the ability to immediately communicate and make an impact, or even looking broken. As a result, it’s extremely important to optimize your emails for images-off viewing.
Discover how Custom Controls on Litmus Enterprise plans can give you full visibility into your email marketing program—and equip your team with advanced email tools so they can spend less time fixing problems and more time optimizing email performance.
While the inbox is the first thing a subscriber sees, it’s often the last thing considered when creating an email. Every inbox shows the sender (or ‘from’) name and subject line for an email. Many also display some preview text. And optimizing preview text is one of the most effective ways to increase open rates—sometimes up to 45%. In this post, we’ll cover what preview text is, how to use it, and where it’s supported.
We sat down with Dan Hanrahan, Founder and CEO of Sigstr, to talk about how email marketers can optimize every email—not just ones from the marketing department—through email signatures.
Every brand’s email production process is unique, with different planning, development, and approval processes. With data from our 2016 State of Email Production report and insights from Movable Ink, we’ve teamed up to put together an infographic that distills the best tips and tools to optimize your workflow. From goal-setting to content creation to email development and post-send reporting, we cover the email creation process from start to finish.
Industry experts from PowerInbox and LiveIntent share their best practices and use cases for incorporating ads into your email marketing campaigns.
A lot goes into a creating a successful email marketing campaign. In The Ultimate Guide to Email Optimization + Troubleshooting, you’ll learn how to optimize for every part of the email creation process.