We’re coming to Boston and London this year—and we want to hear your ideas! We want to hear about your frustrations and flops, your progress and process. The Email Design Conference celebrates the day-to-day triumphs (and challenges) of email. We’re proud to bring together the largest group of people who write, design, build, and—let’s be honest—deal with email on a daily basis. Your stories are what makes the conference experience so valuable for everyone—so let us hear them! The call for speakers will close on Friday, May 15th.
With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.
Managing subscriptions, reporting, and analytics across these two distinct platforms presents a unique challenge. Curated founder, Dave Verwer, found that utilizing standard open racking and ESP analytics wasn’t an option—they’d be missing out on crucial push notification data. Faced with the option of creating their own email tracking platform, or integrating with an existing solution, Curated decided that the Litmus Email Analytics API was their best solution.
Marketers and email designers typically focus the majority of their efforts on optimizing their newsletters and promotional emails. The primary goals of these communications are usually new sales, leads, and conversions. However, there is a missed opportunity in engaging and retaining users with order confirmation emails. In this post, we provide tips for optimizing receipt emails and include plenty of examples along the way.
As an email designer, you understand the importance of keeping up with the latest changes in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Unfortunately, that’s not always an easy task, which is why we released our 2015 State of Email Report. In it, we take a look at all of the latest email updates—and their potential effects on your designs.
The email landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new iPhones, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2015 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips to keep you on top of your game.
Through testing, you can gain insights into your subscribers and their preferences that help you send strategic, optimized, and better-performing campaigns. The team over at Emerson, a manufacturing and technology company, wanted to generate interest in their product by offering a free trial via email. While they knew their B2B audience consisted mostly of conservative, middle-aged engineers, they were unsure which type of offer would resonate best—and ultimately produce the most leads. So, they set out to test…and test…and test again!
Justine Jordan, Marketing Director here at Litmus, was recently recognized as eec Email Marketer Thought Leader of the Year. This great news gave us the perfect opportunity to acknowledge all the thought leaders in the industry—because without them we wouldn’t have the community, the conference, or the tools that help us push email forward every day. This list of email geeks are the people who passionately (and happily!) spend their days planning, writing, coding (and debugging… and debugging), testing, and executing emails.
Between buggy support for HTML and CSS, spelling errors, bad links, missing images, and other potential blunders, it’s crucial to test your email campaigns before every single send. But, where should you focus your testing efforts? With so many email apps available (not to mention the different versions of each), it’s easy to feel overwhelmed trying to test every possible combination. Looking at open data for your audience is the key to narrowing down where you should be focusing your testing efforts.
We joined forces with dotmailer’s Skip Fidura for a guest webinar on measuring the success of your email campaigns. While many marketers focus on metrics like open rates and click rates, those aren’t the only data points you should be looking at. He covered when it’s appropriate to focus on metrics, as well as pointed out other ways to measure the success of your campaigns. Didn’t have a chance to make it to the webinar? Don’t worry—we recorded the whole thing!