Want to turn prospects into lifelong customers? You can with email. Through cart abandonment emails, first-time customer welcome series, win-back campaigns, and more, you can trigger marketing communications for maximum impact. We joined forces with Rejoiner’s Mike Arsenault for a guest webinar on how to optimize all of these email opportunities and build a powerful customer acquisition plan. Check out the slides and recording, as well as a Q&A with Mike.
At The Email Design Conference: London, speakers from all around the world presented on a wide variety of topics, including accessibility in email, producing emails at scale, and writing subject lines. Speakers and attendees alike shared tips and inspiration all aimed at a common goal: to make email better. While there were countless takeaways, here’s a roundup of some of our favorites.
The Email Design Conference brought together over 500 passionate email designers, marketers, and strategists in one space—all eager to share their knowledge and soak in all of the information possible. Seemingly countless tips and advice were shared throughout the conference—and on Twitter. While there were thousands of amazing tweets, we’ve highlighted a few of our favorite takeaways below.
Purchasing a list of email addresses may seem like a great solution, but it’s not. While you get a list of leads instantaneously, there are some major drawbacks. It not only costs thousands of dollars, but purchasing a list can negatively affect your deliverability and sender reputation. Luckily, there are alternatives to building your lists—alternatives that are cost-effective and not detrimental to your sender reputation.
Using email to its full advantage is all about providing your customers with best possible experience. If they’re happy with the emails they’re receiving, then you’ll reap the benefits (which hopefully includes lots of sales). From the email signup, to the email itself, to the landing page—and everything in between—optimizing for every step of the subscriber experience is key to email marketing success.
We’re thrilled to introduce the newest member of the Litmus team—Sam. He’ll be joining the product team as a Senior Developer.
After creating their trade show-specific app, Ferguson Enterprises wanted to ensure only the appropriate customers were receiving emails with a call-to-action to download the app. After all, Android or BlackBerry users certainly wouldn’t want to receive an email to download an iPhone app. With their Litmus Email Analytics data in hand, they could appropriately target their iPhone users—and their automation efforts are certainly paying off. Let’s take a look at their journey.
We’re thrilled to welcome Nadia to the team! Alongside the rest of the support team, Nadia is here to answer any questions (or listen to any feedback) you have about Litmus. Based in the UK, she’s able to offer early morning assistance to our international customers.
In the past, MIcrosoft has migrated all of its Hotmail users to Outlook.com in an effort to provide a more modern email experience. In order to further align their user interface and feature set, Microsoft has another big change coming: they’re replacing the interface and infrastructure of Outlook.com with Office 365. This will not only give Outlook.com’s inbox a facelift, but will likely affect the way your emails display for those subscribers. In this post, we’ll take a look at Office 365, and how it’ll affect email rendering in Outlook.com.
We’re thrilled to welcome Rahim to Litmus! He’ll be joining us as a senior developer on our product team.