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Introducing Chad White, Research Director

We’re thrilled for you to meet the newest member of our team—Chad! He will be working with Justine, Jason, Kevin, and me on the research and education team here a Litmus. Chad will be spearheading new research initiatives and creating content that inspires email marketers to be more creative, empowers them to make better decisions, and helps them understand new developments in the industry.

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The Ultimate Guide to Preview Text Support

While the inbox is the first thing a subscriber sees, it’s often the last thing considered when creating an email. Every inbox shows the sender (or ‘from’) name and subject line for an email. Many also display some preview text. And optimizing preview text is one of the most effective ways to increase open rates—sometimes up to 45%. In this post, we’ll cover what preview text is, how to use it, and where it’s supported.

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Now Accepting Speaking Proposals for The Email Design Conference 2015

We’re coming to Boston and London this year—and we want to hear your ideas! We want to hear about your frustrations and flops, your progress and process. The Email Design Conference celebrates the day-to-day triumphs (and challenges) of email. We’re proud to bring together the largest group of people who write, design, build, and—let’s be honest—deal with email on a daily basis. Your stories are what makes the conference experience so valuable for everyone—so let us hear them! The call for speakers will close on Friday, May 15th.

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iPhone vs. Android: How to Get Your Email Looking Great on Both Platforms

With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.