FEATURED-IMAGE-Why-Video-+-Email-Increases-Engagement-and-Conversions

The Power of Video and Email: Webinar Recording

Email and video are two of the most engaging ways to interact with your audience. Put them together and that’s where the real magic happens. We joined Wistia for a webinar on the power of video and email, discussing best practices for designing great video campaigns in your email, without losing functionality. Check out the slides, recording, and a Q&A.

FEATURED-IMAGE-How-One-Agency-Used-Data-to-Optimize-Their-Clients-Email-Campaigns-

How One Agency Used Data to Optimize Their Clients’ Email Campaigns

Clients will often come to you with preconceived notions of what their subscriber base looks like. However, it takes a robust marketing program—complete with plenty of testing and data—to truly pinpoint subscriber engagement. What content interests their subscribers? Where and how are they viewing your client’s messages? Are they forwarding or printing any particular campaigns? Answering these questions ensures that your team delivers a quality data-driven campaign that truly engages your client’s subscribers, thus positioning your team as a true “full service agency” and strategic marketing partner going forward.

 

How to Track Post-Click Visitor Engagement In Your Next Email

While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce immediately? Are they purchasing anything? By adding tracking to your links you can answer these questions—and more—for a full picture of your email campaign success.

FEATURED-IMAGE-EEC-award-winner

Uncovering the Metrics Behind an Award-Winning Email

While opens and clicks are a great way to measure overall engagement, they don’t paint the whole picture of a campaign’s performance. Our award-winning campaign didn’t have high opens or clicks, but it did accomplish its goal of creating awareness and generating buzz around The Email Design Conference.

FEATURED-IMAGE-FULL-german-webmail

Where do GMX and WEB.DE users open email? [Infographic]

Users of free web-based email services, like GMX and WEB.DE, typically have IMAP access to their messages, making their email accessible from virtually any email client they choose. Breaking down GMX and WEB.DE opens will help you identify optimization efforts in those clients. To dive deep into GMX and WEB.DE opens, we analyzed over 1.2 million opens from webmail accounts to examine the behavior and preferences of their users.

FEATURED-IMAGE-successful-mkt-campaigns

2016 State of Email Report: The Email Marketer’s Guide to Creating Successful Campaigns

Between the introduction of new email apps and deliverability updates, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2016 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips and advice to keep you on top of your game.