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Introducing Kevin, Senior Developer

With over eight years experience as a web developer and a love for working with small teams, Kevin is the perfect addition to Litmus! Alongside Eddie, Jordan, Luca, and Drew, he’ll be working on the product team as a senior developer.

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April Fools’ Email Roundup: Did They Leave Us Laughing or Unamused?

April Fools’ Day gives email marketers (and marketers in general!) the perfect opportunity to show their brand personality through witty and funny techniques. Here at Litmus, we anxiously monitored our inboxes all day (yes, we are email nerds) waiting for the April Fools’ emails to roll in. While there were some awesome ones that made us laugh, the majority left us feeling pretty unimpressed.

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Introducing Julie

We’re thrilled to introduce you to the newest member of our team! As a CPA with over 15 years of experience in the wild world of finance and a passion for working with early stage SaaS companies, Julie will be joining us as our new VP of finance.

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A Guide to Rendering Differences in Microsoft Outlook Clients

Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.

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Mobile Optimization + Relevant Content is a Necessity for Today’s Subscribers

The travel industry likely has a large percentage of subscribers that, well, travel. A natural consequence of traveling is reading messages in non-desktop environments, so mobile optimization should be a high priority. And, as always, content should be helpful and relevant to the subscriber. Guestfolio, which offers Guest Relationship Management tools for the travel industry, keeps all of the above and more in mind with designing their customizable newsletters. Using customer Black Rock Oceanfront Resort as an example, let’s take a look at how Guestfolio improved Black Rock’s confirmation emails.

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PNG, GIF, or JPEG? Which is the Best Image Format for Email?

With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of the three most popular file formats for email: JPEG, GIF, and PNG.

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2013 Year in Review: 3 Million Tests, 8 Billion Opens + More Fun Facts

2013 was an extraordinary year for the Litmus team—we processed more than 3 million tests and over 8 billion opens. But that’s just the tip of the iceberg! We also added thousands of users, replied to tons of tickets, and nearly doubled in size. The infographic below features highlights from app usage and engagement statistics, customer support and marketing metrics, as well as the growth of the team. We believe in a culture of openness, and that extends to sharing stats about our performance, too.