Our first conference of the year has come to a close. Litmus Live London was packed with knowledgeable talks, expert speakers, and awesome attendees. If you weren’t able to attend Litmus Live London—or were there and want to relive the experience—we rounded up our favorite tweets from the conference.
If you’ve ever failed at email, you’re not alone. Litmus has made mistakes, and others have too.
In our #NoFailMail community contest, dozens of email geeks shared their email fail stories, giving us all the chance to learn from the mistakes of others and put better systems and checks in place at your company to minimize the frequency and scope of future email marketing mistakes. Here are the common themes we saw, some valuable advice from the community, and the winner announcement.
Every year leading up to our conferences, we hold a Golden Ticket Giveaway. It’s our way of giving the community a chance to score free tickets to Litmus Live. Just as the Golden Ticket contest has become a tradition at Litmus, so has the email that announces it. Learn what we did this year, and who the lucky winners are.
Today, we’re thrilled to announce an update that will make running a Spam Test easier than ever. Thanks to our brand-new ESP integration for Spam Testing, you can now start a Spam Test without the hassle of switching back and forth between Litmus and your ESP—and without setting up manual lists for each spam test.
If you’re a novice email developer or marketer feeling like you’re the only one in the world who fell into this job without having a clue, let us tell you: You’re not. Find out the daunting stories of how our Litmus Live 2017 speakers got their starts in email, how to fake it until you make it, and some resources to help get started.
When your email team is small, it’s nearly impossible to manage your entire email program without looping in outside help. As a result, many email marketers rely on colleagues from other departments to help execute their campaigns. But how do you ensure email quality by experts and non-experts alike, while at the same time allowing your email program to scale?
Sean Kennedy, Product Marketer at Zapier, shares how his team uses Litmus to empower the entire marketing team to send email, while at the same time reducing errors and improving the overall quality of their email campaigns.
Meet Aime O’Keefe and Lauren Hartog—two of our wonderful Litmus Live speakers—as they share how they got into email, what makes them most excited about their job, and more.
Get to know our speakers in our Litmus Live Speakers Series, where you’ll find out more about who they are, how they got here, and what they care about most. Today, we’re meeting Logan Baird, Design Services Lead at Emma. Logan was one of the top-rated speakers of Litmus Live 2016, and we couldn’t be more excited to welcome him back this year.
Get to know our speakers in our Litmus Live Speakers Series, where you’ll find out more about who they are, how they got here, and what they care about most. Today, we’re meeting Belinda Blakley, Sr. Digital Marketing Specialist at Ross University School of Veterinary Medicine. At this year’s Litmus Live Boston, Belinda shared her tips on how to translate your brand into email.