The lack of any sort of coding standard makes creating HTML emails hard. Even something as simple as applying background colors to email elements can be tricky to get right. In fact, there are a number of email clients that display background colors differently depending on how they’re coded.
Read on to get the scoop and find the one bulletproof way to code background colors in email for consistent results across the board.
When I joined Litmus nearly 7 years ago, Litmus was known best for Email Previews. Today, Email Previews is no longer a standalone feature. Our commitment to creating the world’s best email testing tools has evolved into the Litmus Email Creative Platform, seamlessly integrating time-saving features like Builder and Checklist into every aspect of your workflow and making everyday email tasks faster and easier.
This summer, we’ve made even more exciting updates to our platform. Here’s what’s new.
The email industry is known for frequent—and mostly unannounced—changes that can affect marketing team’s workflows, email performance, and customer experience (and not always for the better). Here’s what’s happened so far in 2017, based on an data from Litmus Email Analytics.
Last August at Litmus Live, Microsoft and Litmus announced a historic partnership to help improve rendering in Outlook clients. We’re back with an update and behind-the-scenes look at how the partnership is going since the announcement.
A commonly accepted best practice in the email world is the inclusion of alt attributes (frequently known as an “ALT tag” or “ALT text,” which is shorthand for alternative text) for images. Why it’s important to remember this detail to best optimize your email >>
Email geeks, it’s time to arm yourselves. We’ve been there before, and know the pain of being a lone email advocate in an organization. We’ve also learned from this, and offer this advice for promoting yourself and your ideas.
The first half of 2016 has seen plenty of changes in the email world. For an industry that’s constantly fighting rumors of death, there’s a lot of activity happening! Watch the video and read on to get the inside scoop on what went down for the first half of 2016.
As another year wraps up, email is still reminding us that nothing in this industry is boring, despite what some naysayers would like to have us think! We tracked nearly 1 billion emails every month throughout 2015, measuring where and how your messages are opened around the world. While some things remained the same—the top three email clients in January were still the top three in November—there was some drama along the way.
In the first half of 2015, we’ve seen email open data continue to favor mobile apps and providers that focus on new and innovative solutions. Desktop opens have fallen 4% in the first half of 2015 now representing 22% of opens. Mobile opens have seized desktop’s fallen share, growing 4% to capture 49% of market share. Conversely, opens in free webmail services like Gmail, Yahoo, and Outlook.com have decreased 4%; opens in these providers currently make up 29% of opens.
The Apple Watch has arrived. As an email marketer or designer, there are four critical things you need to know about how Apple’s new wearable technology will affect your campaigns. The TL;DR? Prepare for plain text to make a big comeback and to be frustrated by lack of insight into traditional email metrics, like opens and clicks.