If you’ve been in the email industry for any amount of time, you’ve likely experienced a number of problems with your email campaigns. From missing images to deliverability problems, email marketing is fraught with challenges. Something you may not have considered, though, is what can go wrong with the tables—the actual code—that is at the foundation of your emails.
In Part IV of our Litmus Builder Essentials series, we discuss the best practices for creating well-built, customizable, and reusable email templates with some of Builder’s most advanced features.
In Part 2 of our Litmus Builder Essentials series, we dive into the development interface. See how Builder’s code editor, preview pane, and advanced features help you to builder better emails quicker than ever before.
Getting to know any new software application can be an arduous task. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge. With that in mind, we’re kicking off a three-part series on the essentials of using Litmus Builder. In Part 1 (which you’re about to read), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Parts 2 and 3 will focus on coding, testing, and improving team workflows using Builder.
Email Design Podcast #42: Cyber Monday, Black Friday, Millennials, GDPR, and an Advent Calendar in an HTML Email
In the 42nd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez chat about Black Friday and Cyber Monday trends, what millennials think about email, new GDPR regulations, and an advent calendar in an email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
So, Gmail made a fairly big announcement, with potentially huge implications for the email design industry. Tune in as Kevin and Jason discuss the surprising news from the Gmail camp.
In the quest to reduce the time between brainstorm and send, email marketers are on the hunt for tools to speed up their workflows. In this post, we look at how a tool called Emmet can help email designers code their campaigns faster than ever before.
As high DPI displays become more common in phones, tablets, and computers, the need for retina images increases. In this post, we dissect retina images, how to use them in email campaigns, and some important considerations email marketers need to keep in mind.
Email templates are a great way to jumpstart your email design process. Which is why we built Litmus Community Templates—a collection of elegant, pre-tested, free email templates that cover a range of use cases, from account management and e-commerce to launching and marketing products.
We break down exactly what make an email template a template, dispelling some of the confusion around these extremely useful tools for email marketers.