Email designers have long sought to build campaigns for every device. Especially today, when roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), media queries can make this task easier.
Email designers and marketers live by the call-to-action. Unfortunately, many email clients disable images by default. If you’re relying on image-based CTAs, you’re in for trouble. Read on to learn about a better way: bulletproof buttons.
Email marketers are always looking for that extra something to draw attention to their campaigns. A common and simple way is found with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.
In the 73rd episode of The Email Design Podcast, Jason Rodriguez gives his top five tips for making your HTML email campaigns more accessible. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
If you’ve been in the email industry for any amount of time, you’ve likely experienced a number of problems with your email campaigns. From missing images to deliverability problems, email marketing is fraught with challenges. Something you may not have considered, though, is what can go wrong with the tables—the actual code—that is at the foundation of your emails.
In Part IV of our Litmus Builder Essentials series, we discuss the best practices for creating well-built, customizable, and reusable email templates with some of Builder’s most advanced features.
In Part 2 of our Litmus Builder Essentials series, we dive into the development interface. See how Builder’s code editor, preview pane, and advanced features help you to builder better emails quicker than ever before.
Getting to know any new software application can be an arduous task. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge. With that in mind, we’re kicking off a three-part series on the essentials of using Litmus Builder. In Part 1 (which you’re about to read), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Parts 2 and 3 will focus on coding, testing, and improving team workflows using Builder.
Email Design Podcast #42: Cyber Monday, Black Friday, Millennials, GDPR, and an Advent Calendar in an HTML Email
In the 42nd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez chat about Black Friday and Cyber Monday trends, what millennials think about email, new GDPR regulations, and an advent calendar in an email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
So, Gmail made a fairly big announcement, with potentially huge implications for the email design industry. Tune in as Kevin and Jason discuss the surprising news from the Gmail camp.