In this episode of Delivering, host Jason Rodriguez sits down with The Paciello Group‘s Larry L. Lewis, Jr. to chat about the importance of digital accessibility, why every business should invest in accessibility, and how it feels to use email with a screen reader.
Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. In this guide, we’ll look at what blue links are and the best way to prevent them from ruining your own emails.
In this episode of Delivering, host Jason Rodriguez reports back from Salesforce Connections, digging into what the Litmus team saw and what it potentially means for email marketers.
In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” Is it knowing your way around HTML and CSS? Or does it go beyond just code?
We’ve been fielding a lot of questions about the agendas for Litmus Live 2019. As you can imagine, it’s a lot of work to go through dozens and dozens of submissions from an incredibly smart group of email marketers. While it’s been a long time coming, we’re thrilled to release the (mostly complete) agendas for all three Litmus Live conferences this year!
One of the best ways to learn from experts at Litmus Live is our exclusive workshops. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. And they cover a range of topics, from design and development to email marketing strategy and professional development.
Curious what Litmus Live 2019 has in store for workshop attendees? Read on to learn more about this year’s amazing workshops in Boston and San Francisco.
In this episode of Delivering, we’ll take a look at an essential technique for email designers: the humble—but powerful—background image. Learn why background images matter, how to code them using a variety of techniques, and how those various methods compare across different email clients.
Revisit some of our favorite themes from Litmus Live and get a sneak peek at how those trends are influencing this year’s agendas.
There are a lot of different design techniques you can use in an email campaign. Although animated GIFs, typography, and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can they be used to help improve an email campaign?
In today’s episode, I’m chatting with Chad S. White, Head of Research at Oracle Marketing Cloud Consulting and the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year, about email analytics, the metrics that matter, and the biggest challenges and opportunities for email marketers today.