One of the biggest causes of broken emails is the varying levels of support for CSS across different email clients. That’s why inlining CSS has been the status quo for email developers for years. But is inlining your CSS still necessary today?
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs.
In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the State of Email 2018 Report.
From its earliest days, Litmus Live has been a space for everyone to connect and learn—no matter your experience, race, gender, or age. Creating an environment where everyone feels safe and welcome has always been our goal, and we’re truly proud that it’s not just the great content, but also the inclusive and friendly environment that draws so many people to Litmus Live.
As the conference has grown, we wanted to ensure that Litmus Live stays as inclusive, safe, and welcoming as it has always been. That’s why we decided to do something new: Formalize our thoughts on what type of event we want Litmus Live to be with a code of conduct.
There are a lot of different design techniques you can use in an email campaign. Although animated GIFs, typography, and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can they be used to help improve an email campaign?
In the latest episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dig into some recent Litmus research, take a look at Google’s latest email client, and review a beautiful email of the week.
The 2018 edition of Litmus Live—our annual conference devoted to all things email—is getting closer. We’re working hard on making it the best year yet: full of informational speakers and sessions that help you improve your email campaigns and make your subscribers happy. That’s why we’re calling on you, the email lovers of the world, to submit your proposal for speaking at Litmus Live 2018.
Here are a few topics to inspire you for your own speaking proposal.
Email designers have long sought to build campaigns for every device. Especially today, when roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), media queries can make this task easier.
Email designers and marketers live by the call-to-action. Unfortunately, many email clients disable images by default. If you’re relying on image-based CTAs, you’re in for trouble. Read on to learn about a better way: bulletproof buttons.
Email marketers are always looking for that extra something to draw attention to their campaigns. A common and simple way is found with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.
In the 73rd episode of The Email Design Podcast, Jason Rodriguez gives his top five tips for making your HTML email campaigns more accessible. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.