Marketers are very excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails.
Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.
At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks—from coding tricks to use in email to tools that can help you improve your day-to-day workflows. Today, we’re making these sessions available to everyone. Read on for tricks and techniques you never thought were possible in email.
There were over 800 new discussions posted to the Litmus Community in 2017—you email geeks are a chatty lot! As we say goodbye to 2017, we take a look back at some of our favorite discussions from the Litmus Community from the past 12 months.
Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Learn how you can optimize your email templates to render perfectly in Samsung Mail with this blog post.
In September 2017 Gmail rolled out an update for G Suite users in which addresses and phone numbers are automatically linked in emails, and being turned blue. Learn why this is happening and how you can fix blue blinks in your emails.
We’ve partnered with our friends at Email Monks to bring three exciting email templates to Litmus Community Templates.
Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But recently, things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails.
You already know Litmus will help you create better email faster, but your team or manager isn’t onboard yet? We’ve got your back. Follow our 3-step guide to getting buy-in for Litmus and convince your team that Litmus is right for you.
To help you get the most out of all of Litmus’ features, we’ve compiled a list of power-user tips to help optimize your email workflow, improve subscriber segmentation, and help you work smarter—in essence, become a better email marketer.