The highlight of the year for us is Litmus Live. So each year, to promote the conference, we work to bring something extra special. Take a peek behind the curtain at our email design process and timeline to see everything that’s involved in pulling off our epic conference emails.
Progressive profiling can empower you to deliver relevant, tailored experiences to your subscribers. Here’s why you should be looking into progressive profiling—and how to do it.
To announce the dates for the 2016 Email Design Conference—and launch tickets—we opted to use email gamification. The end results were interactive email campaigns that not only met our marketing goals, but were also engaging for our audience while being fun, on-brand, and even educational. Let’s take a look at the strategy and process behind the scenes.
Hey y’all, I’m Erin King, the new Email Marketing Manager at Litmus. Basically, I send emails about email marketing to other email marketers, which may be the most meta job ever. I’ve been a fan of Litmus for a long time, and I’m super excited to be part of the team!