Embracing the Fear: Our Litmus Live Email Story

The highlight of the year for us is Litmus Live. So each year, to promote the conference, we work to bring something extra special. Take a peek behind the curtain at our email design process and timeline to see everything that’s involved in pulling off our epic conference emails.

How We Used Email Gamification to Promote Our Conference

To announce the dates for the 2016 Email Design Conference—and launch tickets—we opted to use email gamification. The end results were interactive email campaigns that not only met our marketing goals, but were also engaging for our audience while being fun, on-brand, and even educational. Let’s take a look at the strategy and process behind the scenes.