Marketers who describe their email programs as successful spend more time on every facet of email production compared to those at less successful programs. The only exception is reviews and approvals, which both groups spend the same amount of time on. Let’s look at why the email review and approval process appears to be different from other email workflow stages.
What’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster? In this webinar, Litmus’ Chad S. White and Jason Rodriguez dive into the key findings of our 2018 State of Email Workflows report and break down the top 5 opportunities to improve your email creation process. Along the way, we share details into how Litmus has acted on each of these opportunities, making changes to its own email workflow.
Insufficient resourcing and staffing on email teams is a major, persistent problem in marketing departments. The failure to address what is clearly a common problem may be because of several misconceptions and blocking issues. Let’s address some frequent ones…
Email marketing is a team sport. Based on Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, this presentation looks at the three email team components—internal team member, external team members, and business stakeholders. It also examines how email team sizes may change during 2018. See how your own email marketing team compares.
Marketers are using task runners and static site generators more in their email development workflows, according to our 2017 State of Email Workflows report. Lee Monroe of Mailgun by Rackspace explains how these tools can help email marketers.
Based on our State of Email Survey of nearly 3,000 marketers, our third annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and building to quality assurance and sending. The free 47-page report contains over 35 charts providing data-based evidence of current practices and trends in email workflows.
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports.
I was privileged to be presented with the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year Award. Honestly, I’ve been really overwhelmed with feelings of gratitude toward the industry and everyone I’ve worked with. In preparing the acceptance speech I delivered at the Email Evolution Conference last week, I actually wrote two others. I wanted to share all three with you here.
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss five such subject line mistakes and share numerous real-world examples, plus tips on how to avoid making these errors.
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.