Our industry is struggling against a host of email marketing challenges. We identify the top impediments to success and share advice from experts on ways to overcome them.
While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. Here are six manipulative email marketing tactics that marketers need to stop using.
This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. Learn how to put those trends—plus the eight others we surveyed marketers about—to work for your brand.
In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report. But we don’t just give you the insights, we share practical how-to advice to help you execute on each opportunity at your brand.
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
In our 2017 State of Email Creative report, we share 30 must-subscribe brands, based on more than 3,000 brand suggestions from more than 1,000 marketers. Here are the emails that email marketers love most…
Email creative has its own unique constraints and opportunities that marketers must master to make the most of the channel. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration and creating email brand guidelines to the popularity of various design elements and redesign schedules.
Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
Looking for email marketing jobs in the US? Canada? The UK? We tell you where the hotspots are, based on postings on the Litmus Community Job Board over the past year. We also look at how those hotspots have changed since 2015, plus the email marketing skills that are in demand.
Email pixel art is the only defensive design technique that allows marketers to include pictures in their emails when images are blocked. We explain how to create them and the design and strategy issues to consider before using them.