While previewing every email you send involves extra time and costs, the effort is well rewarded. Email programs that test the rendering of every email they send report generating an average return on investment of 40-to-1, whereas programs that test rendering less frequently or not at all report an average ROI of 35-to-1, according to Litmus research.
This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.
The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.
Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Here are our marketing team’s favorite reports and why…
Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Here are our marketing team’s favorite webinars…
If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar.
It’s rather simple to mess up your email A/B testing and either come to the wrong conclusion or undermine your results completely. Here are 13 recommendations to help you ensure that doesn’t happen to you…
While email engagement is important, especially for maintaining good deliverability, our research points to several reasons why opens and clicks are being heavily emphasized as key performance indicators. Brands should be concerned with each of these reasons.
Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands use, the analytics tools they use, and the impact of the two of those on performance.
Enthusiasm for interactive email is at an all-time high, with marketers declaring interactive emails the biggest email design trend of 2018. Marketers are right to be excited. However, email’s disruptive evolution from static message to mailable microsite presents many challenges.
Based on a survey of more than 240 nonprofits, our Industry Spotlight examines the unique characteristics of and issues facing nonprofits. We’ll look at list size, send frequency, revenue from automation, campaign planning, email creation workflow & QA, and email deliverability. In addition to sharing research, we’ll share advice, including tips from our partner, NextAfter, a nonprofit research consultancy.