Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
Which brands have the most inspiring email marketing programs and send the best emails? We asked marketers around the world. Here are the top 30, based on more than 3,500 brand suggestions from nearly 1,400 marketers. You should consider these must-subscribe brands.
Email marketing’s return on investment is 38:1 on average, according to a Litmus survey of 372 marketers worldwide. We explain why that’s both good news and bad news.
Between Justine Jordan, Jason Rodriguez, and me, we’ve given well over a hundred presentations and webinars. Along the way, there have been high points and there have been low points. Here are some presentation tips from the hard lessons we’ve learned over the years…
The blurring of lines between different kinds of email-sending tools and the confusion around company and product brands means that ESPs are becoming a state of mind and not so much a discrete business or business unit even. Litmus saw ample evidence of this in the responses to our third annual State of Email Survey.
2018 State of Email Service Providers: Understanding ESP Industry Consolidation, the Top ESPs by Sector, and More
A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at the ESP marketplace to better understand the pace of consolidation in the industry and its causes; the most popular ESPs across various sectors; and the functionality provided by ESPs.
While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails.
This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. It’s supported in all email clients that support preview text.
Email marketing campaigns can be felt in the short-term—as well as cumulatively over the long-term as part of your overall email program. Our Holistic Email Metrics Matrix helps you see the short- and long-term impacts of your campaigns on your business, on your subscribers, and on inbox providers.
Following on the heels of GDPR and in the wake of the Facebook-Cambridge Analytica scandal, the California Consumer Privacy Act (CCPA) will significantly strengthen privacy in the U.S. when it goes into effect on Jan. 1, 2020. The law affects all large companies that market to Californians or have data about consumers in California.