Over the course of the past year, we’ve analyzed 15 billion email opens to see where subscribers read emails, and summarized our findings in our 2017 Email Market Share infographic. We take a look at what Litmus Email Analytics taught us about mobile, webmail, and desktop opens over the course of the year, analyze major movements in email client popularity, and provide insights into what those changes might mean for email marketers.
With the General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. One of the major areas of change—and the one that’s been causing email marketers the biggest headache—is the question of how to collect and store consent.
Here’s a breakdown of the five most important things you must know about email consent under GDPR—with plenty of examples of how we put them into action here at Litmus.
New products, new team members, and a whole lot of projects to help brands get access to the knowledge and tools they need to send better email—2017 has been an exciting year for Litmus. We asked the Litmus team: “Looking back at the the past year, what are you most proud of? What surprised you most?” Here’s what they said.
Are you a Marketo user? We’re making it a whole lot easier for you to build, test, and troubleshoot your emails faster—without switching back-and-forth between your tools—with ESP Syncing and the Litmus Extension.
This year, Kevin Mandeville and Jason Rodriguez hosted more than 40 Email Design Podcasts, jam-packed with exciting tips and tricks, industry news, and inspiring guests. If you haven’t haven’t been able to keep up with all of them, we’ve got you covered:
Here are the top 5 Email Design Podcast episodes of 2017.
Remote work has always been a fundamental part of the culture at Litmus. Since the early beginnings of the company, there has been a mix of team members working from local offices and folks working 100% remotely. This hasn’t really changed as the Litmus team has grown.
Here are our team’s favorite tips for how we make working with a distributed team work for everyone.
So far, interactivity seems to be the playing field of big-name brands. For small email teams or email beginners, interactivity still seems out of reach. But it doesn’t have to be! The secret is to start small. Here are six simple interactive elements that you can add to your emails today, brought to you by Alice Li from Shutterstock.
Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best content, we’re rounding up our top 10 most popular Litmus blog posts of the year.
We’re excited to announce the most recent addition to Litmus Email Previews: Libero. Libero was the first local provider to introduce a free webmail service to the Italian market—and Libero Mail still is a popular service today. See how Libero renders common email HTML elements in this blog post.
Knowing how your subscribers engage with your email isn’t just key for evaluating your email performance, but can also be a powerful driver of segmentation so you can send more targeted campaigns. Learn how to use Email Analytics data to improve your segmentation.