We know that manually getting your code into Litmus can open up the opportunity for mistakes, so we’re set on a mission to integrate more seamlessly with tools your team relies on the most. Today, we’re excited to introduce our newest addition to Litmus’ suite of integrations: Direct connections to your favorite cloud storage tools—Google Drive, Dropbox, and OneDrive.
It’s not only the code behind emails that affects accessibility—a lot of the time, revisiting email copy can greatly improve the experience for subscribers. Ensuring your copy is readable and easy to understand goes a long way in making your campaigns more accessible. With these five easy tricks, you can make it happen. Here’s how.
New in Litmus: Optimize Email Accessibility, Integrate With Your Cloud Storage Tools, Easier Tracking Code Handling, And More
We’re excited to share that Litmus released an update and now comes with new features and enhancements that help you streamline your email production process and expand your testing to ensure that your campaigns are nothing but perfect for everyone. Here’s what’s new.
Accessibility matters and marketers know it. Email accessibility has been voted one of the hottest email design trends of 2019, so it’s no surprise that for the majority of brands email accessibility is now a priority. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive.
It’s our goal to help marketers like you create emails that look great and perform on every device and for every subscriber. And starting today, optimizing your emails for accessibility is getting a whole lot easier. Introducing Accessibility Checks in Litmus Checklist.
What’s the most popular email client? We analyzed more than 10 billion email opens to find out.
In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns.
Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing. So it’s surprising how many email marketers heavily rely on metrics that only scratch the surface of the subscriber experience.
Introducing: Litmus’ very first State of Email Engagement report.
When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren’t optimizing the channel are leaving money on the table with every send.
Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Here’s how.
Almost every brand relies on transactional emails like shipping confirmations, payment reminders, or password resets to keep their business running. Automated emails like these are a crucial component of your subscriber experience—and they often generate a significant share of a brand’s email revenue.
Still, many brands focus their email optimization and testing efforts only on one-off marketing campaigns. Transactional and triggered emails—even though they are so crucial to email marketing success—are often set up and then forgotten. Here’s why you should regularly review and test your transactional emails.
User feedback is the most valuable data we have here at Litmus. Nothing motivates us more than hearing how Litmus has helped marketers send better emails, faster. And a lot of Litmus users say exactly that.
We’re excited to share that Litmus has been named Spring Leader in G2 Crowd’s Email Testing category—based on honest reviews from real people who use Litmus every day.
To build a smart, data-driven email program, you need the right data and understand how to translate metrics into tactics that drive results.
In this webinar, experts from Litmus and Ansira, one of the largest independent agencies specializing in CRM, loyalty, and digital strategies for relationship marketers, dive into the key findings from Litmus’ State of Email Analytics report to understand what email metrics brands track (and how they do it) and provided actionable advice on how you can turn bare stats into strategies and tactics that drive results.
Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording now.