The State of Email in 2019: The Data, Trends, and Innovations Shaping the Email Industry

Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails.

That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report. Here’s the 2019 edition.

How to Utilize the Power of Gmail’s New Promotions Tab: Webinar Recording + Q&A

Curious how you can utilize Gmail’s new Promotions tab feature for your campaigns? This webinar provides you with all the tips and resources you need. Together with Jordan Grossman, Product Manager, Gmail, we walk through Gmail’s updates, explain how you set up annotations for your campaigns, and share best practices. Plus, we cover frequently asked questions from the email marketing community.

New: Integrate Litmus with Oracle Eloqua

We know that sending a high volume of effective email campaigns is no small task, and juggling all the different tools you use to get an email out the door can be a hassle. That’s why we’re on a mission to seamlessly integrate Litmus with the tools you use most. Today, we’re excited to announce a new integration with Oracle Eloqua, giving you the ability to utilize the power of Litmus Email Previews without ever leaving the Oracle Eloqua Email Editor.

The Ultimate Guide to List-Unsubscribe

Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to set up list-unsubscribe for your campaigns.

Supercharge Your Onboarding Emails: Webinar Recording + Q&A

Do you want to create the perfect welcome email? In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Catch up on the webinar recording!

3 Steps to Succeed in a Post-GDPR Email World

Just because GDPR is in place now, your work isn’t over. GDPR has long-term effects that marketers must understand so they can adjust their email strategies to comply with the law and avoid fines and other actions.

Here are three skills that you’ll have to master to be a successful email marketer in a post-GDPR world.