Are you regularly reviewing your transactional emails? Here’s why you should.

Almost every brand relies on transactional emails like shipping confirmations, payment reminders, or password resets to keep their business running. Automated emails like these are a crucial component of your subscriber experience—and they often generate a significant share of a brand’s email revenue.

Still, many brands focus their email optimization and testing efforts only on one-off marketing campaigns. Transactional and triggered emails—even though they are so crucial to email marketing success—are often set up and then forgotten. Here’s why you should regularly review and test your transactional emails.

Litmus Named #1 in Email Testing in G2 Crowd’s 2019 Spring Report

User feedback is the most valuable data we have here at Litmus. Nothing motivates us more than hearing how Litmus has helped marketers send better emails, faster. And a lot of Litmus users say exactly that.

We’re excited to share that Litmus has been named Spring Leader in G2 Crowd’s Email Testing category—based on honest reviews from real people who use Litmus every day.

How to Turn Your Email Metrics Into Action: Webinar Recording + Q&A

To build a smart, data-driven email program, you need the right data and understand how to translate metrics into tactics that drive results.

In this webinar, experts from Litmus and Ansira, one of the largest independent agencies specializing in CRM, loyalty, and digital strategies for relationship marketers, dive into the key findings from Litmus’ State of Email Analytics report to understand what email metrics brands track (and how they do it) and provided actionable advice on how you can turn bare stats into strategies and tactics that drive results.

Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording now.

How the World’s Best Email Brands Run A/B Tests

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. But how do you design an A/B testing framework and run experiments that deliver measurable results that drive the bottom line?

We curated the most popular Litmus Live sessions around A/B testing and experimentation to give you insights into how some of the world’s best email marketers make their emails a little better every day.

[Infographic] The ROI of Email Marketing

We surveyed hundreds of brands about their email marketing practices as well as the returns they get from the email channel. The result: Unique insights into the factors that lead to higher email marketing returns—and actionable advice on how you can increase the email ROI for your brand, too.

Email Inspiration: 2019’s Must-Subscribe Brands

There’s no better source of email inspiration than your inbox. Subscribing to leading brands from within and outside your industry can help you stay on top of email design trends, expose you to smart copywriting and campaign strategies, and provide you with ideas you can adapt for your own email program.

Are you looking to make your own inbox a source of email inspiration? There are a few brands you shouldn’t miss.

Why Empathy Wins in Email Marketing

Email marketing is becoming more and more data-driven. But when dashboards and stats dominate decision making, it’s easy to forget that behind every open there is an individual—behind every click there is a human.

Don’t get us wrong. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy.

Gmail rolls out AMP for Email—and Litmus, Outlook.com, SparkPost + other leading email brands announce AMP support

Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon.

We’re excited to announce that we’ve partnered with Gmail to enable support for AMP in Litmus Email Previews for Gmail and G Suite, allowing email marketers to see how their AMP emails render in subscribers’ inboxes. This is a big step in helping marketers develop interactive emails, and we’re excited to continue to invest in and be at the forefront of providing better subscriber experiences.