There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.
Nearly 3,000 marketers completed Litmus’ 2018 State of Email Survey, which explores how brands plan, build, approve, send, and measure the performance of their email campaigns. Those results provide a great portrait of today’s email professional, which we detail in this infographic.
The 2018 edition of Litmus Live—our annual conference devoted to all things email—is getting closer. We’re working hard on making it the best year yet: full of informational speakers and sessions that help you improve your email campaigns and make your subscribers happy. That’s why we’re calling on you, the email lovers of the world, to submit your proposal for speaking at Litmus Live 2018.
Here are a few topics to inspire you for your own speaking proposal.
Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. However, when it comes to email marketing spending, the integration of email with other channels is tops.
With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of four popular file formats for email: JPEG, GIF, PNG, and SVG.
At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks—from coding tricks to use in email to tools that can help you improve your day-to-day workflows. Today, we’re making these sessions available to everyone. Read on for tricks and techniques you never thought were possible in email.
In the 94th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez react to Gmail announcing native dynamic and interactive email support powered by AMP. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Gmail announced that it will be adding native support for dynamic and interactive email powered by AMP. We predicted that 2018 will be the year that interactive email goes mainstream, and Google’s news, shared at the AMP Conference 2018 in Amsterdam, might bring us one step closer to making interactive email available to the masses.
It’s rather simple to mess up your email A/B testing and either come to the wrong conclusion or undermine your results completely. Here are 13 recommendations to help you ensure that doesn’t happen to you…
In the 93rd episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on responsive email templates, fixed positioning on mobile, differences between Outlook desktop rendering on Windows and Mac, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.