A lot of you have been asking—whether over Slack, Twitter, or email—about Litmus Live, the ultimate event for email folks of all stripes. Some of you have attended in the past and some have heard the rumors of how awesome it is. While we’ve mostly been asking for patience and pointing people to sign up […]
With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. When done right, email marketing drives business results like no other channel does. But that also means that brands that aren’t optimizing the channel are leaving money on the table with every send.
Do you know which challenges are holding back your email program from delivering its full potential in 2019?
Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now.
For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns.
But you don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and beautiful experience in all other inboxes.
Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails.
That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report. Here’s the 2019 edition.
Campaign-building in an agency setting is a collaborative effort. But with both internal and external stakeholders involved, the review and approval process needed to finalize the work is too often an inefficient, burdensome process.
Here’s how you can speed up email reviews and approvals with your clients.
Most in the industry seem bullish on the prospects of voice assistants and email. They’re excited about this young technology and the possibilities it could theoretically afford. Others cite privacy concerns and usability issues as downsides to catering to voice assistants in email marketing. All of these differing opinions have left us asking the question: What do voice assistants mean for email marketers?
While previewing every email you send involves extra time and costs, the effort is well rewarded. Email programs that test the rendering of every email they send report generating an average return on investment of 40-to-1, whereas programs that test rendering less frequently or not at all report an average ROI of 35-to-1, according to Litmus research.
As high DPI displays become more common in phones, tablets, and computers, the need for retina images increases. In this post, we dissect retina images, how to use them in email campaigns, and some important considerations email marketers need to keep in mind.
This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.
The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.