Email Analytics: More Graphs, Detailed CSVs + More

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Since we launched Email Analytics, we’ve been listening to your feedback and watching how you’ve been using tracking codes. We’re excited to roll out a series of enhancements to Email Analytics as a result of the comments and questions we’ve received.

What’s Changed?

We’ve added a new setup process that includes a comprehensive test mode. This test mode was designed to help you understand the data we’re collecting and allow you to verify that the tracking code is working properly before using it in a live send.

The best part? Test data is cleared when the code is activated to keep your reports nice and clean. You can find a detailed overview of how to set up, test and activate tracking codes over in our help articles.

Code activation and data collection

Tracking codes must be activated before use in a live send, and codes are valid for one month after activation. Codes that collect data for longer periods (from one month to indefinitely) are available, too.

What’s Improved?

In addition to the ability to quickly and easily test tracking codes, we’ve added some new graphs to your Email Analytics reports in Litmus, organized everything into tabs and included more details on individual-level (Pro code) CSV exports.

Tabs for organization

We’ve organized the reports into tabs along the right side of the screen, similar to how reports look in Email Previews. You’ll see an area for setting up your tracking code along with specific tabs for viewing your send summary, engagement data, audience details and sharing settings.

More graphs

On the Engagement tab, you’ll see a new detailed engagement chart showing the percentage of recipients that are still engaged in 2-second increments up to 20 seconds:

We’ve also added a few call-outs to highlight interesting stats and let you know how your report compares to the average engagement of all the data we’ve collected over time.

You’ll also find a new graph breaking down your email client stats into reading environment on the Email Clients Report, so you can quickly see the distribution of opens for desktop, mobile and webmail clients.

Faster downloads and new fields for Pro exports

If you’re using Pro analytics to collect individual-level data, you’ll find that CSV files download faster and that we’ve added more information to the export, including detailed engagement in 2-second increments, rendering engine, platform details and more. A full breakdown can be found over in our help articles.


A detailed description on how to set up, test and activate tracking codes is available in our help articles. If you have any questions or anything isn’t clear, please don’t hesitate to email us and we’d be happy to help. We’ll also be updating this Analytics changes FAQ as questions come up.

Thank you!

Thanks for your support and feedback. Your comments, questions and stories help us make improvements and ensure that Email Analytics is a useful tool.