#LitmusGives: How Our Employees Contribute to Their Communities

Last month, we introduced our October Month of Giving, highlighting our company’s core value of “Be Beyond Litmus.” This value highlights our employees’ activity in their communities, both inside and outside Litmus, and includes a Volunteer Time Off (VTO) day every year to volunteer for the organization of their choice.

We’re thrilled that so many of our employees decided to join in and use their VTO day in October to support many different organizations. Curious about those organizations and how the Litmus team supported them? Read on to learn a little bit more about each charity.

A Partner You Can Trust: Litmus Successfully Completes SOC 2 Examination

At Litmus, we talk a lot about Trust. In fact, Trust is one of our core Litmus principles. Trust permeates everything we do at Litmus. We want Litmus to be a partner you can count on, so we constantly improve the reliability of our product, always focus on having the best customer support, and put privacy and security at the center of everything we do.

Litmus is very proud to have successfully completed the SOC 2 Type 1 examination on August 31, 2019.

5 Pain Points That Slow Down Your Email Workflow: Webinar Recording + Q&A

Getting an email out the door involves a multitude of steps, tools, and stakeholders. A streamlined process keeps projects moving quickly and ensures high-quality output. A broken or labored process, on the other hand, can be damaging to your program and your team.

But what slows down email workflows—and where do mistakes creep in? For our 2019 State of Email Workflows research, we asked 3,000+ email marketers how they get campaigns out the door and what challenges they face along the way. In this webinar, we shared how you can tackle these pain points head-on and provided actionable advice on how to improve your email workflow. Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.

Animation in Email: 3 Mistakes You Shouldn’t Fall For

Earlier this year, we identified animation as one of the top email design trends for 2019. Email marketers everywhere are looking to create dynamic, engaging emails with the help of animations—whether that’s through the use of animated GIFs or code-driven CSS animations.

But to truly take advantage of the power of animations, you have to use them the right way, said Evan Diaz from Lucky Red Pixel in his talk at Litmus Live Boston this year. Unfortunately, marketers don’t always do that. If you’re considering adding animations to your next campaign, make sure you don’t fall for these common mistakes.

The Dangers of Last-Minute Changes to Emails (and How to Avoid Them)

“Oh, I’ll just make this one little tweak before we send…” Nope. No. Don’t do it. It may be tempting to make a small change to an email after it’s been approved and tested. Perhaps you want to tweak an image, add another section, or update a link. While it may seem harmless to make these small, last-minute changes, they can trigger a negative chain reaction.

If you find yourself making changes to an email after it’s approved, it’s time to assess the situation.

The Email Risk That 43% of Companies Are Taking

Here at Litmus, we may seem biased towards email testing, but it’s because we’ve seen what happens when a carefully crafted email goes off the rails in the final moments. Email mistakes are costly (and embarrassing), so you’d think marketers would do whatever they can to avoid them and protect their brands.

But when we surveyed nearly 2,000 marketers about their email testing routines, we were a bit surprised. That’s because a larger percentage of the email community than we expected is risking a bad email experience by not testing their emails every time.

Supercharge Your Email Process & Improve Collaboration With Litmus’ Free Email Workflow Trello Template

If you work in email marketing, you know that getting a great email out the door isn’t easy. From copywriting to designing, coding, getting feedback from your team, and analyzing results post-send, the process involves a multitude of steps and stakeholders. Keeping on top of all of this can feel like an impossible task.

There’s one secret to keeping the moving pieces together to shape a well-oiled email marketing machine: It’s building a bulletproof workflow with seamless cross-team collaboration. We teamed up with our friends at Trello to bring everything we’ve learned about the perfect email process into a Trello template that you can copy and make your own—and, ultimately, make your email workflow more seamless.

Win a Ticket to the Last Litmus Live of the Year

Just like that, we’re only a couple of weeks away from closing out Litmus Live with our third and final conference of the year, Litmus Live San Francisco (November 14-15).

We are so excited to bring the email community together for a third premier opportunity to learn the latest in email marketing, and with a little bit of luck, you can be a part of it too—for free! Taxi for Email is teaming up with us to give one lucky email geek a free ticket to Litmus Live San Francisco.

The 9 Big Changes to Email You Must Know Now: Webinar Recording + Q&A

You may think that email is pretty much what it is…. a tweak here or there but mostly the same as it ever was. There’s a misconception that the email channel hasn’t really changed in decades, but that couldn’t be further from the truth.

Email is constantly evolving and changing. Best practices come and go in reaction to shifts in subscriber preferences, policy changes, and products made by Google, Microsoft, and many more major players. So if you want to make the most of email as a marketing channel, knowing exactly what these email moves are and their impact on your company’s email initiatives is not an optional exercise (or at least it shouldn’t be). For this webinar, we teamed up with Jay Baer from Convince & Convert to walk through the 9 big changes to email you really need to know—and two you might not need to spend as much time on.

Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording at any time and read the Q&A below.