mobile-friendly email

Mobile Holds At 56% For October Email Market Share

Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In October, our top categories stayed the same from September, with mobile opens holding strong at 56%, desktop at 17%, and webmail at 27%.

mobile-friendly email

Mobile Back Up To 56% For September Email Market Share

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In September, mobile opens increased to 56%, desktop opens decreased to 17%, and webmail opens decreased to 27%.

mobile-friendly email

Mobile Back Up To 56% For July 2016 Email Market Share

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In July, mobile opens jumped back up to 56%, desktop opens decreased to 17%, and webmail opens held at 27%.

April Email Market Share: Mobile Rises To 56%, Its Highest Point Yet

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In April 2016, mobile opens rose to 56% while desktop opens maintained at 19%. Meanwhile, webmail decreased to 25%. This represents a peak for mobile market share, and the longest sustained growth we’ve seen after the holiday season.

Interactive emails are a top trend, but is anyone using them?

Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy.

We asked nearly 2,000 email marketers about their team’s use of interactive email design, and we’re a little surprised by the results.

Accessibility in Email Marketing: 7 Simple Tricks to Make Your Code More Accessible

Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design. If you’re just getting started with making your email code more accessible, things can be overwhelming. But there are a few simple tricks that you can implement easily—and have a big impact on email accessibility.

Here’s how to check your email for its accessibility to all of your subscribers, section by section.

The Ultimate Guide to Email Marketing at Nonprofits

Industry Spotlight: Email Marketing at Nonprofits

Based on a survey of more than 240 nonprofits, our Industry Spotlight examines the unique characteristics of and issues facing nonprofits. We’ll look at list size, send frequency, revenue from automation, campaign planning, email creation workflow & QA, and email deliverability. In addition to sharing research, we’ll share advice, including tips from our partner, NextAfter, a nonprofit research consultancy.

cart abandonment email

Shopping Cart Abandonment Email Trends [Infographic]

In this infographic, we share the findings of our joint research with Salesforce into shopping cart abandonment email trends around the usage and creation of these highly effective emails from 2013 to 2016. Use this data to inform the timing, content, and series flow of your own cart abandonment email program.

Here’s What We Learned After Tracking 17 Billion Email Opens [Infographic]

Over the course of the past year, we’ve analyzed over 17 billion email opens to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2016 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.