3Sixty Live: Designing for the Mobile Inbox1
We hosted ExactTarget’s June 3sixty Live meetup at the Litmus office, noshing on coffee and pastries before jumping on everyone’s favorite topic: mobile email. After some early morning networking, Kristina Huffman and I passed out some of our in-house testing devices and talked about how to make emails work better with them.
We discussed the importance of discovering your audience and basing your mobile approach off of data, not your gut. We also covered three of the most popular approaches to mobile email—aware/friendly/scalable, fluid, and responsive—as well as the pros and cons of each.
To end the session, we broke into groups and did some hands-on exercises looking at different types of emails on an iPhone, Windows Phone, Android and BlackBerry.
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JOIN US IN JULY!
On Thursday, July 18th, we’ll be celebrating the launch of HubExchange at the InterContinental Boston from 5:30–7:30pm. Discussions will include how to improve marketing agility, increase site performance, and streamline digital operations. And, of course, there will be cocktails! Learn more and register over on the HubExchange week site.