30+ Must-Subscribe Brands: The Most Inspiring Email Marketing Programs

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The first step in designing a great email of your own is often seeing a great email from another brand. In a word, the first step is inspiration.

While some marketers get their email inspiration from Pinterest boards, Dribbble, and other websites, the most common way is simply by signing up to get email from great brands.

Want to know which brands you should consider subscribing to? In our 2018 State of Email Survey, we asked marketers which brands they thought had the most inspiring email marketing programs. Here are the top 30 brands, based on more than 3,500 brand suggestions from nearly 1,400 marketers around the world.

Consider these must-subscribe brands…

The Brands with the Most Inspiring Email Marketing Programs (2018)
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Full Disclosure

Technically, respondents said Litmus’ emails are the most inspiring, but we excluded ourselves from the list because we thought they were probably a little biased…delightfully biased. That said, feel free to sign up for our newsletter and see what all the fuss is about.

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Want More Inspiring Email Marketing Programs?

Here are the top 30 brands with the most inspiring email marketing programs, according to the respondents of our 2017 State of Email Survey. Brands that made it onto this list but not the 2018 list include Moo, Adobe, Loft, and Virgin.

The Brands with the Most Inspiring Email Marketing Programs (2017)

And here are the top 30 brands with the most inspiring email marketing programs, according to the respondents of our 2016 State of Email Survey. Brands that made it onto this list but not the 2017 list include Bonobos, Warby Parker, Fitbit, and Barkbox.

Brands that Inspire Email Marketers

Which brands do you think have the most inspiring email marketing programs?


The Brands with the Most Inspiring Email Marketing Programs (2016)

What Are Your Favorite, Must-Subscribe Brands?

Which brands do you think do email marketing best? Share your favorites and why you like them in the Litmus Community.

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Chad S. White

Chad S. White is the Research Director at Litmus and the author of “Email Marketing Rules.” He has written thousands of posts and articles about email marketing trends and best practices, and his research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, and USA Today.