27 Tweetable Takeaways from Litmus Live 20150
Litmus Live (formerly known as The Email Design Conference) brings the email community together to celebrate their craft and give email professionals a platform to learn, share, and grow. With sessions covering everything from marketing strategy to innovative email development techniques and production processes, you’ll take away actionable advice that will have immediate impact.
Litmus Live brought together over 500 of the most passionate minds in email for two full days of geekery in Boston.
It was truly inspiring to be surrounded by so many passionate email designers, marketers, and strategists in one space—all eager to share their knowledge and soak in all of the information possible.
Seemingly countless tips and advice were shared throughout the conference—and on Twitter.
While there were thousands of amazing tweets, we’ve highlighted a few of our favorite takeaways below.
— Kate Rados (@KateRados) August 27, 2015
— Margarita Zosa (@mimozsa) August 27, 2015
— SarahJane Walshe (@SJWalshe) August 27, 2015
Repeat yourself as little as possible with email development – automate code, use tools like Emmet, snippets, variables, partials #TEDC15
— Benjamin Djang (@bendjang) August 27, 2015
For promoting blog posts, assume people don't read. Lead with photography. Focus on just one thing. #TEDC15
— Dan Caro (@dcaro12) August 27, 2015
#TEDC15 A UX flow is an awesome idea, a takeaway I'm taking back to the grind
— EmailCraze (@shannase1) August 27, 2015
Ditch the word 'exclusive'. why should we care that other people can't get what you're selling? Same with "just for you". #TEDC15
— Anne Tomlin (@pompeii79) August 27, 2015
— Litmus (@litmusapp) August 27, 2015
International campaigns need more time for production, time zone coordination, translations, and signoff from a native speaker. #TEDC15
— Justine Jordan (@meladorri) August 27, 2015
— Starr Pagharion (@starrrwars) August 27, 2015
"Do not assume, it makes an ass out of you and me" know your languages for diff regions when going international w/your campaigns #TEDC15
— Chelsea Cook (@chelseajcook) August 27, 2015
— VickyGe (@vickymakesstuff) August 27, 2015
I've seen emails where the most clicks were on content near the bottom. The fold isn't a big deal. #TEDC15
— Jacques Corby-Tuech (@iamacyborg) August 27, 2015
— Dan Caro (@dcaro12) August 27, 2015
Besides all the other reasons, using typography in email make things quicker and easier to change. #TEDC15
— Jason Meeker (@jpmeeker) August 27, 2015
Behind the click is a human – learn who they are and what they need #TEDC15
— Benjamin M. McCabe (@bmmc5) August 27, 2015
— Carey Mercier (@carey_mercier) August 27, 2015
Seriously loving #TEDC15 why is this my first time attending?!
— Jessica (@jagxjr99) August 27, 2015
— Michelle Miles (@CraftyMichelle) August 27, 2015
— Anke Ruwette (@AnkeRuwette) August 28, 2015
— Benjamin M. McCabe (@bmmc5) August 28, 2015
— Jessica Best (@bestofjess) August 28, 2015
“Make one large email build with all your modules in, then make individual emails out of the building blocks” 🙌#tedc15
— Taxi for Email (@TaxiforEmail) August 28, 2015
— Litmus (@litmusapp) August 28, 2015
— Jim MacLeod (@JimMacLeod) August 28, 2015
— SarahJane Walshe (@SJWalshe) August 28, 2015
Data size matters. especially for b2c, who would wanna wait for a product image to load? slow = no conversion #TEDC15
— Marc Hedlund (@Marc_up_evythng) August 28, 2015
Want even more takeaways?
Some attendees wrote blog posts about their experience and lessons learned at the event. Check ‘em out:
- After attending the conference for three years in a row (that’s some serious email geek dedication!), Jim MacLeod put together a great slideshow of his favorite takeaways from this year’s festivities.
- From web font support in email to templates to big data, Pierce Ujjainwalla compiled his favorite tips from day one and day two of the conference.
- Alongside an amazing video, Dan Denney published a post about the emphasis on community and quality of presentations.
- Chris Sietsema travelled across the country to attend The Email Design Conference in Boston—and wrote about the nine lessons he learned during his journey.
- Joining us at the conference for the second time (this time as a speaker!), Ted Goas recapped the conference, the people, and the main theme of the event.
- “#TEDC15 Was Delightful and Diverse and I Can’t Wait to Go Back” by Alex Mohr—we don’t think that title needs any further explaining!
- Despite suffering from self-diagnosed “post-conference depression,” Karina Tovar put together a very detailed post of lessons she learned at the conference (and even included some fun animated GIFs along the way).
Stay tuned for all the news on #LitmusLive
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