25 Days of Inspirational Emails

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A few months ago, we started an email inspiration series here at Litmus and we’ve received lots of positive feedback about it. As a special holiday treat to our loyal blog followers, we’re going to vamp up this series for the holiday season and do an inspiration post a day for 25 days — yes, really!

In spirit of the holiday season (and, of course, ABC Family’s 25 Days of Christmas), The “25 Days of Inspirational Emails” will start on Saturday, December 1st and go until Tuesday, December 25th. Here’s what we’ve done so far:

  • Day 1Kenneth Cole Inspires with Holiday-Themed Animated GIF
  • Day 2Help Scout Inspires with Honesty & Advice in Times of Crisis
  • Day 3Xbox LIVE Inspires with Relevant (& Fun!) Content
  • Day 4 – Using Email For Good — charity: water  Inspires With Responsive Design & Video
  • Day 5HootSuite Inspires New Users To Get Tweeting (With Email!)
  • Day 6Pinterest Strikes With Email Optimized For Viewing In All Environments
  • Day 7OpenTable Inspires With Scalable Email Design
  • Day 8Scoutmob: Making Great Mobile Apps (& Emails!)
  • Day 9CB2 Inspires Shoppers with Pops of Pink and Gift Advice
  • Day 10WeddingWire Inspires With Personalized, Dynamic Emails (& They’re Responsive!)
  • Day 11Oxford University Press Takes B2B Newsletters To A New Mobile Level
  • Day 12LOFT Inspires With Intriguing Subject Line & Animated GIF
  • Day 13 – A Timely 12.12.12 Email From King Arthur Flour Company
  • Day 14Right On Interactive Inspires With A Speedy & Honest Apology
  • Day 15Qualtrics Inspires With Thoughtful Content & Fun Imagery
  • Day 16 – Leveraging Purchase Data & Cross-Channel Marketing: Journey of a Sephora Customer
  • Day 17HelloTravel Inspires With Images-Off Optimization & Excellent Hierarchy
  • Day 18Sendicate Inspires With Sleek & Thankful Launch Email
  • Day 19Birthday Email Deals & Steals: Encouraging Recipients to Shop
  • Day 20Vodafone Inspires With Responsive Design, Simple Animated GIFs & More!
  • Day 21 – JetBlue Inspires With A Holiday Jingle & S-Curve Design
  • Day 22 – 37signals Inspires With A Comprehensive, Helpful Transactional Email
  • Day 23 – Hot Rum Cow Covers All The Bases: Responsive Email & Landing Pages (+ Images-Off Optimization!)
  • Day 24 – Daily Report Emails Encourage Retention & User Activity
  • Day 25 – Crate & Barrel Inspires With Seasonal Welcome Email

Some of our most popular inspiration posts:

Twitter — Responsive design, relevant content, images-off optimization.

PizzaExpress  Images-off optimization (to the max!).

Jack Spade — Animated GIF, attention-grabbing preheader.

Salesforce — Clear CTA, great content hierarchy, and optimized for images-off.

LinkedIn — Relevant content, attention-grabbing headline, great balance of images and text.


Do you have an email that you’d like us to feature in our holiday inspiration series? Send it to us at inspiration@litmus.com!

Happy Holidays!