“I’ve made an email marketing mistake. Now what?” We recently hosted a webinar where we shared a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put that framework into action, applying it to 10 real-life case studies of email marketing errors made in recent years. Check out the slides and recording, as well as the Q&A.
In the 21st episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss kinetic vs. interactive email, Jason’s updated book, and check out some new tools to make hybrid coding easier. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
We asked this question of five of our speakers from The Email Design Conference, in addition to asking it of nearly 4,000 marketers. Here’s what they said…
When it comes to email design, time is of the essence and putting a development workflow in place is crucial. In order to keep up with the rapidly changing demands of email design, it’s increasingly important to make your workflow as efficient as possible. So, what can you do to optimize your workflow? One word: Snippets.
Panic! You’ve just realized that you made a mistake with your latest email marketing campaign. What do you do next? Take a deep breath and refer to the decision tree in this post…
Hello! My name is Amir and I’m the Content Designer here at Litmus. As Content Designer my role is to visualize all of the marketing team’s efforts, such as blog post images, infographics, and ebooks, as well as further develop the Litmus brand.
In the 20th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez recap the Inbox Love conference, check out AOL’s new mobile client, and dive into their biggest email mistakes. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In addition to explaining how email marketers can help minimize the damage from data breaches and why they should care about CASL, James Koons, dotmailer’s chief privacy officer, makes compelling arguments for why CAN-SPAM may be overhauled in the years ahead.
Want to turn prospects into lifelong customers? You can with email. Through cart abandonment emails, first-time customer welcome series, win-back campaigns, and more, you can trigger marketing communications for maximum impact. We joined forces with Rejoiner’s Mike Arsenault for a guest webinar on how to optimize all of these email opportunities and build a powerful customer acquisition plan. Check out the slides and recording, as well as a Q&A with Mike.
To help you determine the right response to any email marketing mistake, we created a decision framework consisting of 6 straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps along the way.