When it came to launching ticket sales for The Email Design Conference, we opted to combine advanced email hacks with some fun by hiding five “golden tickets” within the email. Each ticket was hidden using a unique email hack and the first subscriber to find a specific ticket and tweet about it (using the #TEDC15 hashtag and including a screenshot) won a free ticket to the conference of their choice: Boston or London. Check out how we did it!
External email benchmarks can provide false comfort and false alarms. Here are 5 reasons benchmarks are not very useful, and 4 ways to extract helpful information from them.
Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.
We’re thrilled to introduce the newest member of the Litmus team—Sam. He’ll be joining the product team as a Senior Developer.
In the first half of 2015, we’ve seen email open data continue to favor mobile apps and providers that focus on new and innovative solutions. Desktop opens have fallen 4% in the first half of 2015 now representing 22% of opens. Mobile opens have seized desktop’s fallen share, growing 4% to capture 49% of market share. Conversely, opens in free webmail services like Gmail, Yahoo, and Outlook.com have decreased 4%; opens in these providers currently make up 29% of opens.
In the 16th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk Outlook’s surprising call to designers, The Email Design Conference, and two new tools for improving your campaigns.
In my first monthly column for Marketing Land, I reveal two additional keys to increasing forwards that weren’t included in The Viral Email report.
In the 15th episode of The Email Design Podcast, we try out a new format wherein host Kevin Mandeville turns the mic on co-host Jason Rodriguez, interviewing him about his career in email, thoughts on the industry, and more.
After creating their trade show-specific app, Ferguson Enterprises wanted to ensure only the appropriate customers were receiving emails with a call-to-action to download the app. After all, Android or BlackBerry users certainly wouldn’t want to receive an email to download an iPhone app. With their Litmus Email Analytics data in hand, they could appropriately target their iPhone users—and their automation efforts are certainly paying off. Let’s take a look at their journey.