We joined forces with dotmailer’s Skip Fidura for a guest webinar on measuring the success of your email campaigns. While many marketers focus on metrics like open rates and click rates, those aren’t the only data points you should be looking at. He covered when it’s appropriate to focus on metrics, as well as pointed out other ways to measure the success of your campaigns. Didn’t have a chance to make it to the webinar? Don’t worry—we recorded the whole thing!
In the sixth episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Microsoft acquisitions, Gmail’s (hopefully) coming support for media queries, and how to ruin movies with email. Tune in as Jason struggles to combat bad audio and Kevin solidifies the official Email Design Podcast sign-off. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Typography is the foundation of every email–at least it should be. While making your message readable for all subscribers is a priority, there are a few things we can do to push typography to new levels. In this post, we take a look at some interesting tips from designer Paul Airy for getting the most out of our type.
Using data to make design decisions is crucial to making your messages more effective. Email Analytics can show you engagement, email client, geolocation, and forward and print data to help make key design and HTML build decisions, providing you with opportunities to surprise and delight your subscribers (not to mention increase conversions!).
There’s an amazing opportunity to join the Litmus team as our email marketing manager—conceiving and executing the messages we send to customers, future customers, fans, and partners. I’m looking for someone who lives, breathes, eats, and sleeps email marketing. The type of person that thinks about new ways to utilize segmentation in the shower, discusses bulletproof buttons and actionable CTAs at dinner, and dreams about your next A/B test at night. If you’ve ever replied to a marketing email from your favorite brand to tell them they should use styled ALT text on their images, or annoyed your friends by defending your job as a “spammer,” this might be the job for you.
When it comes to email, it’s all about providing your subscribers with a great experience. However, this doesn’t mean that your email has to look the same across every client—it just needs to be easily accessible for all of your subscribers. So, while HTML5 and CSS3 may not be supported everywhere, it doesn’t mean you shouldn’t use it. Use progressive enhancement and graceful degradation to ensure a positive email experience for all of your subscribers.
Whether it’s reading a blog post with your phone, catching up on Twitter with a tablet, or even previewing emails on your watch, the number and types of devices we use to consume content are growing rapidly. In fact, at least 43% of emails are opened on a tablet or smartphone. How does small-screen reading impact subscriber behavior after emails are opened? MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the impact of responsive design, and find out if testing your emails can increase click rates.
One way to gain insight into your subscribers and their preferences is through A/B testing. At the conference, Mike Heimowitz, Atlassian’s online marketing manager, presented on using A/B testing to learn what resonates with your audience so you can continuously optimize your emails. With this data in hand, you’ll be able to produce better-performing campaigns (and, hey, maybe even make more money!).