Re-live the moments from Boston in our video recap to get a glimpse of the event and hear what attendees had to say! Also, check out all of the Twitter love and takeaways that #TEDC attendees left with.
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.
It’s the final days leading up to the last stop in our little #TEDC13 tour. And what a wild ride it’s been. It’s hard to believe that it was just six months ago when Paul walked by my office and said “let’s put on a conference.” From dozens of speaker submissions, contracts, prep calls, hurricanes and train delays, to that thrilling moment when we kicked off day one… I’m beyond proud of every speaker, every presentation, every detail of what we’ve accomplished. And if it’s even possible, I love email more than ever.
Working with customer engagement agency The Lacek Group, Starwood Preferred Guest began looking at their subscriber open data to determine how to optimize their emails for their audience. With opens in iOS drastically increasing, they knew it was imperative to optimize their emails for iPad and iPhone. However, a large portion of their audience was also opening on desktop clients—a perfect opportunity for responsive design.
Beyond the Envelope’s Paul Airy joined us for a guest webinar on using creative typography in email. Paul took a look at the role of typography in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great without compromising on user experience. The webinar was really informative and full of great inspiration! Check out the recording and slides.
Litmus offers testing for a wide variety of native email clients on mobile devices, including Android, BlackBerry, iPhone, iPad, Symbian and Windows Phone. However, many users prefer to read their email in a third-party app or via webmail in a mobile browser. While these choices are great for smartphone users, it can offer quite the headache for email designers. Today, we’re excited to announce a new addition to that list: the Android Gmail app.
Six months after Gmail’s tabbed inbox was announced, opens have continued to decline. The effect of this decrease was seen in our top ten for October, as Gmail moved down a notch to the #9 spot in the top ten. Overall, Gmail opens are down a full percentage point since May, or a 27% change.
Re-live the moments from London in our video recap to get a glimpse of the event and hear what attendees had to say! Also, check out all of the Twitter love and takeaways that Litmus Live attendees left with.
Since mobile users value efficiency, speed and ease of use, a clearly organized and well-designed mobile email is the logical choice over a text-based page devoid of imagery, links or clear hierarchy. Mobile has grown fast, and while addressing emails on mobile devices can be challenging, linking to a plain-text version is a bandaid solution at best. Now that mobile device email opens represent 48% of all email opens, it’s time to abandon this practice.
Litmus has always been focused on great design (we’re even hosting three conferences dedicated to it!). After nearly five years, we knew it was time to take our website and application to the next level. Over the summer, we did a major overhaul of our marketing site and blog. The feedback was amazing. With helpful ongoing feedback from our customers and the Litmus team, our designers and developers began an update on the Litmus application. After months of work, it’s finally ready to launch later this week. And, not to brag, but we think it’s pretty amazing.