With mobile opens continuing to rise (they now account for 48% of total opens!), and many email clients installed on smartphones and tablets displaying images by default, emails today have become heavily reliant on images. However, while iOS devices display images by default, many others, such as Android and BlackBerry, do not. In addition, many webmail and desktop clients block images by default. In this webinar, Paul Airy, Email Designer and Developer at Beyond the Envelope, will look at the role of typography in email design and development and, in particular, the creative use of HTML text, so that you can make your emails look great without compromising on user experience.
With an email client market share of 25%, Apple’s mobile Mail app is the most popular email client in the world. When Apple released the latest version of their operating system on September 18th, many users wondered how iOS 7 would impact their email experience. What, if any, implications does the new iOS have for the email marketing community?
Litmus has always been focused on building a real community around email. From throwing the only conference devoted to email design to building great new tools for designers, the team at Litmus works hard to better the email design community. I am proud to announce that I have officially joined that team as the new Litmus Community Manager!
The Learning People—a Brighton, UK-based company—converted their emails shortly after launching a new responsive website. See the emails that pushed mobile click rates past 50% and increased conversion rates by 33.35%.
While fall is the perfect time for businesses to kick their marketing into high gear, many maintain the status quo and fail to take advantage of the great opportunity to connect with their subscribers in new, unique ways during the holidays. In this webinar, AWeber’s Crystal Gouldey offered the top holiday marketing trends to try this season, examples from past successful holiday campaigns and quick ideas and tips you can apply immediately to your business. Check out the recording and slides!
The first Email Design Conference in San Francisco was a big success! We heard lots of great feedback and suggestions about speakers, content, and even the food. A common thread we heard from many attendees was a desire to share what they were working on while getting feedback on how they could improve. To that end, we’re pleased to announce the addition of live email optimization sessions during TEDC London and Boston!
Litmus Live San Francisco was a major success! We’re honored to have been surrounded by so many people that are as passionate about email as we are. We can’t wait for the festivities to start in London and Boston! Check out tweets, takeaways and tips from our first event.
While email generates a high ROI due to its inexpensive nature, its easy accessibility and affordability has also resulted in productivity loss and an impact on the environment. Email and other modern communications may be less polluting than their offline alternative—ie. direct mail campaigns—but the gap is not as wide as we may think.
Back in July, we launched a HubExchange app for Litmus in the ExactTarget HubExchange marketplace. With the launch of the HubExchange marketplace, Litmus offers ExactTarget users an affordable and simple way to preview mobile rendering, gather behavioral data and preflight your campaigns. We know that creating a consistent email experience across screen sizes, devices, and […]
Mobile opens continued their climb toward 50% by gaining another percentage point last month. Emails opened on smartphones and tablets now account for 48% of total opens. Of course, that increase in mobile opens always has to come from somewhere: in September, desktop opens increased to 33%, while webmail opens dipped to 19%.