Webinar: Creative Typography in Email

With mobile opens continuing to rise (they now account for 48% of total opens!), and many email clients installed on smartphones and tablets displaying images by default, emails today have become heavily reliant on images. However, while iOS devices display images by default, many others, such as Android and BlackBerry, do not. In addition, many webmail and desktop clients block images by default. In this webinar, Paul Airy, Email Designer and Developer at Beyond the Envelope, will look at the role of typography in email design and development and, in particular, the creative use of HTML text, so that you can make your emails look great without compromising on user experience.

Introducing Jason

Litmus has always been focused on building a real community around email. From throwing the only conference devoted to email design to building great new tools for designers, the team at Litmus works hard to better the email design community. I am proud to announce that I have officially joined that team as the new Litmus Community Manager!

How to Make Your Holiday Email Campaigns a Success: Webinar Recap + Slides

While fall is the perfect time for businesses to kick their marketing into high gear, many maintain the status quo and fail to take advantage of the great opportunity to connect with their subscribers in new, unique ways during the holidays. In this webinar, AWeber’s Crystal Gouldey offered the top holiday marketing trends to try this season, examples from past successful holiday campaigns and quick ideas and tips you can apply immediately to your business. Check out the recording and slides!

live email optimization

Get Your Email Reviewed at Live Email Optimization Sessions at Litmus Live

The first Email Design Conference in San Francisco was a big success! We heard lots of great feedback and suggestions about speakers, content, and even the food. A common thread we heard from many attendees was a desire to share what they were working on while getting feedback on how they could improve. To that end, we’re pleased to announce the addition of live email optimization sessions during TEDC London and Boston!


Tweets, Takeaways and Tips from #TEDC13 in San Francisco

Litmus Live San Francisco was a major success! We’re honored to have been surrounded by so many people that are as passionate about email as we are. We can’t wait for the festivities to start in London and Boston! Check out tweets, takeaways and tips from our first event.

Bulletproof Email QA: Litmus in the HubExchange

Back in July, we launched a HubExchange app for Litmus in the ExactTarget HubExchange marketplace. With the launch of the HubExchange marketplace, Litmus offers ExactTarget users an affordable and simple way to preview mobile rendering, gather behavioral data and preflight your campaigns. We know that creating a consistent email experience across screen sizes, devices, and […]