Quick Actions Allow Gmail Users to Convert Before Opening

Gmail recently announced a new feature, called “Quick Actions,” that will allow users to perform actions right in their inbox without needing to open emails first. In the mind of an email marketer, this equates to skipping several steps in the conversion process: bypassing the open and going straight for the CTA. Responding to an […]

Email Design Conference: Call for Speakers

We love email so much that we’re throwing not one, not two, but three conferences all about it! While we have curated our pick of speakers and topics, we’d love to hear from you, too! We’re still closing in on the details, but here’s what we know so far… The three conferences will take place in […]

Email Insights Enables Litmus Preview and Analytics Technology in Silverpop Platform

With such a wide array of email clients available, identifying the email programs and devices subscribers use to open emails important. Recognizing the value of identifying these trends, Silverpop recently announced the launch of their Email Insights application. Email Insights is powered by Litmus’ email preview and analytics functionality (and we couldn’t be happier about it!). With Email Insights, […]

Outlook.com Breaks into Email Client Top Ten at #7

While market share stats have mostly held steady over the past few months, there were some exciting changes in April. Not surprisingly, iPhone, Outlook, and iPad continue to top the charts; however, we’ve seen some major changes in the bottom half of the top ten: Yahoo! Mail moved from #7 to #6 Yahoo! Mail Classic […]