Integration News: Pardot Users To Access Engagement & Device Usage Data

Longtime Litmus partner Pardot recently announced the addition of an Email Analytics integration to their platform. The integration allows users with Pardot’s advanced email package to view engagement stats, print and forward data, along with email client and device usage. An example of Pardot’s email client/device report “Knowing what devices or email clients your prospects use can clue […]

BirchBox Does April Fools’ Day with Style (and an Animated GIF!)

When companies add personality and life into their emails, subscribers are able to see that there are actual people behind the brand they are interacting with. Furthermore, it helps foster relationships between subscriber and brand. And, isn’t that exactly what companies aim to do when sending email — build relationships with their subscribers in order […]

Webinar: Mobile Email (Why, What, and How)

Thanks to everyone that joined my webinar on Tuesday! With 43% of emails now being opened on a mobile device, it’s important to understand the options available for making emails that render well and perform better. I covered a lot of ground in an hour: Various mobile email design approaches: responsive, fluid, scalable and aware […]

Introducing Ed

We’re excited to introduce you to Ed — the newest member of the Litmus gang! WELCOME ED, SENIOR DEVELOPER Ed is a software developer who has lived in the Boston area his entire life. While he graduated from U-Mass Lowell, he prefers to think that most of his education as a software developer came from […]