Introducing Allison

There’s hardly a better way to begin a new year, than to welcome a member to our fantastic team here at Litmus! Meet Allison, Customer Support After taking a break from Boston to live abroad shortly, Allison is joining Litmus as the newest member of our Customer Support team. Before Litmus, she wore many hats. […]

Help Us Build a Better Litmus

2012 was BIG year for us here at Litmus. We launched a bunch of new products, improved on what we already had, gained a lot of fantastic customers and added several members to the Litmus team. And, of course, we had a lot of fun doing it all! In order to make 2013 even more […]

Winter Storm Nemo: Newsjacking & Ad-Hoc Email Templates

Call it the blizzard of 2013, the first Nor’easter of the season, or winter storm Nemo. Whatever it was hit pretty hard here in Boston. The effects of the storm have included a driving ban, a parking ban, our public transit system being shuttered, power outages, two feet of snow, flooding, and even a couple […]

Super Bowl XLVII Emails — A Win or A Loss?

Reflecting back on the marketing efforts during Super Bowl XLVII has left me feeling pretty unimpressed. Marketers spent a ton of money on TV advertisements during the game — CBS was charging between $3.8 to $4 million for a 30-second commercial — but was it worth it? With email marketing having the highest ROI in […]

New Stats: Gmail Opens Grow, Hotmail & Yahoo! Decline

January’s market share stats saw the top 4 spots unchanged with iOS and Outlook maintaining their leads. However, we did see Android rise another notch, landing in the #5 spot. Android’s jump was curious, given that it’s market share has held steady right around 7% for the last several months. Looking closer, the change in […]

Craftsy Inspires With S-Curve Design + Subtle Animated GIF

When Ryan Brandle, Senior Interactive Designer at Craftsy, submitted this email to be featured in our inspiration series, I was really impressed with its infographic-like design & subtle animated GIF! It’s a visually appealing email and compliments the Craftsy brand. Let’s take a look: OBJECTIVE: CREATIVE SEGMENTATION AND COMMUNICATION Before we analyze the design aspects […]