Hotmail and Outlook.com Drop Support for Margin

You may have noticed your emails looking a little cramped in Hotmail and Outlook.com recently. The culprit? Discontinuation of support for the margin property in these email clients. Rather than honoring your carefully spaced paragraphs and images, Hotmail and Outlook.com are now completely stripping margin from paragraph tags, leaving default values (0 for the top, right and […]

Slingshot SEO Inspires With Personalization & Relevancy

Justine recently received an email from Slingshot SEO and was so intrigued by its personalization and relevancy that she not only forwarded it to me, but she also reached out to Slingshot SEO to learn more about their email campaign. Between the email itself and Slingshot’s strategy, this is definitely inspiration-worthy! BEHIND THE SCENES: STRATEGY […]

First B2B Startup Marketing Meetup Hosted at Litmus!

Last Wednesday, we hosted the first Boston B2B Startup Marketing Meeting at our office in Cambridge, MA. About 20 marketers, with various degrees of experience, attended the meetup (we were expecting more but a snowstorm invaded earlier that day!). We spent a little over two hours discussing our challenges, providing tips and identifying the goals that […]