preventing unwanted images in email

Responsive & Scalable Email Design: What’s the Difference?

I recently tuned into a really great webinar presented by Yesmail. Titled “Mobile Email Design: Differences Between Responsive & Mobile Scalable Email Design,” the presentation documents the differences between scalable and responsive design and how to determine which is right for you. With the increase of mobile opens (123% in 18 months!), it’s crucial to start thinking about which mobile strategy is right for you. Yesmail discusses two very prominent mobile optimization techniques in their webinar, which I’ve summarized below.

25 Days of Inspirational Emails

A few months ago, we started an email inspiration series here at Litmus and we’ve received lots of positive feedback about it. As a special holiday treat to our loyal blog followers, we’re going to vamp up this series for the holiday season and do an inspiration post a day for 25 days — yes, […]

Timely and Urgent Emails Deserve the Mobile Treatment

As I was on my way to the airport to catch a flight recently, I received the below email from Delta: Thankful that they caught me (literally) as I was walking out the door, I was impressed with their ability to get timely, relevant and helpful information into my hands. Better yet, they did so […]

transactional emails

Transactional Emails: A Frequently Missed Opportunity

Transactional emails – they are the welcome emails, shipping notices, order confirmations, etc. that are so important for proper customer support and a positive company reputation. Not only do they give customers peace of mind in knowing that their transactions have been processed properly, but they also provide companies with major opportunities for growth and success.

Product Updates: IE9 For All Webmail Tests & New Litmus Login

As always, there’s cool stuff happening here at Litmus. Recently, we’ve made a few updates that we’d like to make you aware of! Internet Explorer 9 For All Webmail Tests Our email testing tool includes screenshots of how your email looks in Internet Explorer, Firefox, and Chrome. There can be differences in rendering for webmail […]

Outlook 2013 Junk Email Filter

Back in July, Justine blogged about Outlook 2013 and her insights on this newest version of Outlook. Her perceptions were that because Outlook 2013 uses Microsoft Word as its rendering engine, HTML and CSS support has essentially remained unchanged between versions 2007, 2010, and 2013. In addition, here are some other elements that she remarked […]