Responsive & Scalable Email Design: What’s the Difference?

I recently tuned into a really great webinar presented by Yesmail. Titled “Mobile Email Design: Differences Between Responsive & Mobile Scalable Email Design,” the presentation documents the differences between scalable and responsive design and how to determine which is right for you. With the increase of mobile opens (123% in 18 months!), it’s crucial to […]

25 Days of Inspirational Emails

A few months ago, we started an email inspiration series here at Litmus and we’ve received lots of positive feedback about it. As a special holiday treat to our loyal blog followers, we’re going to vamp up this series for the holiday season and do an inspiration post a day for 25 days — yes, […]

Timely and Urgent Emails Deserve the Mobile Treatment

As I was on my way to the airport to catch a flight recently, I received the below email from Delta: Thankful that they caught me (literally) as I was walking out the door, I was impressed with their ability to get timely, relevant and helpful information into my hands. Better yet, they did so […]