I recently tuned into a really great webinar presented by Yesmail. Titled “Mobile Email Design: Differences Between Responsive & Mobile Scalable Email Design,” the presentation documents the differences between scalable and responsive design and how to determine which is right for you. With the increase of mobile opens (123% in 18 months!), it’s crucial to start thinking about which mobile strategy is right for you. Yesmail discusses two very prominent mobile optimization techniques in their webinar, which I’ve summarized below.
A few months ago, we started an email inspiration series here at Litmus and we’ve received lots of positive feedback about it. As a special holiday treat to our loyal blog followers, we’re going to vamp up this series for the holiday season and do an inspiration post a day for 25 days — yes, […]
It’s one of the biggest seasons of the year, and for good reason! We’ve waded through thousands of Black Friday and Cyber Monday emails so that you don’t have to. Check out the best (and worst) from this year–so you can rock your holiday email campaigns.
As I was on my way to the airport to catch a flight recently, I received the below email from Delta: Thankful that they caught me (literally) as I was walking out the door, I was impressed with their ability to get timely, relevant and helpful information into my hands. Better yet, they did so […]
I recently posted about one of my key takeaways from Connections 2012 — design for ALL inboxes. In this presentation, Chris Studabaker told us that rather than focusing on creating emails that look great in one particular environment, emails should be optimized for all inboxes. Chris discussed two strategies for effective mobile email optimization: mobile aware and […]
A few weeks ago, we began welcoming our customers & followers to send us their emails to be featured in our inspiration series. iProspect South Africa was the first to send us a few of their emails and — I have to admit — we were pretty impressed! Consistent branding iProspect South Africa sent over […]
There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, it’s undeniable that opens on smartphones are rising rapidly. Our September 2012 email client market share stats show that […]
Transactional emails – they are the welcome emails, shipping notices, order confirmations, etc. that are so important for proper customer support and a positive company reputation. Not only do they give customers peace of mind in knowing that their transactions have been processed properly, but they also provide companies with major opportunities for growth and success.
As always, there’s cool stuff happening here at Litmus. Recently, we’ve made a few updates that we’d like to make you aware of! Internet Explorer 9 For All Webmail Tests Our email testing tool includes screenshots of how your email looks in Internet Explorer, Firefox, and Chrome. There can be differences in rendering for webmail […]
Back in July, Justine blogged about Outlook 2013 and her insights on this newest version of Outlook. Her perceptions were that because Outlook 2013 uses Microsoft Word as its rendering engine, HTML and CSS support has essentially remained unchanged between versions 2007, 2010, and 2013. In addition, here are some other elements that she remarked […]