In all of my Inspiration posts thus far, I have commented on how important it is that an email looks great whether images are enabled or not due to the majority of email clients blocking images by default. I’ve seen numerous tweets and read a few blog posts (by Email Design Review and Campaign Monitor) […]
What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers.
In the infographic below, we’ve outlined eight crucial steps that a subscriber goes through while interacting with your email, along with tips on how to make those interactions successful.
When J.Crew’s email arrived in my inbox, I was very impressed with how it stood out among typical retail emails. I usually find retail emails to be extremely promotional and that they typically include one large image with text over it—nothing too impressive. However, J.Crew’s email pushes the border on retail emails and does so […]
We’re very excited to announce that we now offer Email Testing for two additional mobile operating systems: iOS 6 and Windows Phone 7! iOS 6 (with iPhone 4S and iPad) Apple’s iOS 6, which will be released on Wednesday, September 19th as a free software update, will run on the iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, […]
We’re thrilled to announce that Litmus now offers Email Testing for Apple Mail 6 and Outlook 2011 for Mac! Apple Mail 6 released with Mountain Lion Apple Mail is the 3rd most popular email program in use today, with 10% of subscribers opening emails in this client. Since Apple Mail comes standard with all new installations […]
We can’t say it enough: creating HTML emails is tricky. Even with loads of resources to help fix common issues, the bugs that cause rendering problems can be tough to crack. Introducing Litmus Code Analysis Code Analysis provides a compatibility report addressing client-specific CSS bugs in your email’s HTML. The report—based on Campaign Monitor’s legendary CSS […]
After signing up for Microsoft Office 365 Home Premium Preview at the end of July, we received a series of really great emails and wanted to share them with all of you! The welcome email: Where it all begins The first email I received welcomed me to Office 365 and did so with a bang! […]