PizzaExpress Inspires With Images-Off Email Optimization

In all of my Inspiration posts thus far, I have commented on how important it is that an email looks great whether images are enabled or not due to the majority of email clients blocking images by default. I’ve seen numerous tweets and read a few blog posts (by Email Design Review and Campaign Monitor) […]

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8 Email Design Factors That Influence Action

What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers.

In the infographic below, we’ve outlined eight crucial steps that a subscriber goes through while interacting with your email, along with tips on how to make those interactions successful.

New Mac Email Clients Now Available!

We’re thrilled to announce that Litmus now offers Email Testing for Apple Mail 6 and Outlook 2011 for Mac! Apple Mail 6 released with Mountain Lion Apple Mail is the 3rd most popular email program in use today, with 10% of subscribers opening emails in this client. Since Apple Mail comes standard with all new installations […]

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Identify Problems and Troubleshoot Your Email with Code Analysis

Code Analysis is new and improved! We’ve listened to your feedback and re-introduced Code Analysis with some brand new features. Troubleshooting your email just got easier. See what’s new → We can’t say it enough: creating HTML emails is tricky. Even with loads of resources to help fix common issues, the bugs that cause rendering […]