Four Amazing (and Useful!) New Products

The development team at Litmus recently spent an entire week focused on a building and launching a product of their choosing. The end result was a lot of hard work, a few late nights, and four amazing new products. 1. Email QA Checklist This tool instantly performs seven quality and best practice checks to ensure […]

Announcing Joyride

Sprint Week was exactly that—a sprint! Last week, each of the developers at Litmus worked hard to design and implement something (anything!) that would help drive business here at Litmus. Eddie also had several ideas for awesome features to add to Litmus, and his decision came down to a concept he had as a Litmus customer. While we’ve […]

Announcing the Email QA Checklist

Sprint Week was exactly that—a sprint! Last week, each of the developers at Litmus worked hard to design and implement something (anything!) that would help drive business here at Litmus. A checklist advocate, Florin never misses an opportunity to document a new procedure or helpful tip. So imagine our shock (ha!) when Florin’s sprint week project […]

Announcing Alkaline for Windows

Sprint Week has been exactly that—a sprint! This week, each of the developers at Litmus have been working hard to design and implement something (anything!) that would help drive business here at Litmus. Brendan had a ton of great ideas, and I imagine it was hard for him to finally choose one to focus on. Since Brendan […]

Announcing the Email Client Leaderboard

Sprint Week has been exactly that—a sprint! This week, each of the developers at Litmus have been working hard to design and implement something (anything!) that would help drive business here at Litmus. While Eddie, Florin and Brendan each had several ideas they were considering, Justin knew exactly what he wanted to build: The email client market […]

It’s Sprint Week at Litmus!

The development team at Litmus wears a lot of hats. They’re constantly making sure existing features are running smoothly, addressing customer tickets, and working on innovative new features. Suffice to say they’re a busy bunch. But, this week is different. All existing projects are on hold and other distractions—tickets, meetings and calls—have been removed (don’t worry, we’ll […]

Do Symbols in Subject Lines Increase Performance?

The usage of symbols (such as hearts and stars) in subject lines has definitely been on the rise in recent months. Recently, Paul (Litmus co-founder and CEO) forwarded one I hadn’t seen before: a coffee cup! Used in the subject line of an email from Tonx, a coffee bean delivery service, it caught his eye […]