Accessibility vs. Inclusion: What it Takes to Create More Inclusive Email Marketing Experiences

With so much of a focus on accessibility, it’s easy to think that a lot of the hard work in email is done. After all, once our email templates pass a suite of accessibility checks, what’s left to do beyond sending more emails? But, even with the most accessible HTML template, there’s still a ton of work to do to take emails to the next level: creating truly inclusive email experiences.

Trending in Email Design: Bold Typography

Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography—and this trend is now hitting our inboxes, too.

Here are some examples of brands getting their message across with typography that’s big, bold, and beautiful.

5 Troubling Signs of a Broken Email Process

If you’re looking to scale your email program, getting the process right is crucial. A watertight email process keeps projects moving quickly, helps keep stakeholders in the loop, and ensures high-quality output. A broken process, on the other hand, can be damaging to your program—and your team.

How do you know if your workflow needs improvement? Here are a few telling signs that show your email process needs some love.

Wasting time getting your emails approved? Here’s how to fix it.

Are you happy with your current email approval process? If you’d jump to improve the way you do things now, you aren’t alone. Email reviews and approvals can be painful, time intensive processes. But email is a team sport by necessity—you need to make sure each email meets the requirements set by the various stakeholders.

Litmus Proof is here to be your silver lining. If you consider yourself new to Proof, we have some tips and tricks to make sure you can take full advantage of every feature and streamline approvals.

5 Email Testing Myths You Shouldn’t Fall For

We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. And when we dig into the why, there are a few myths that we hear over and over again.

Do you want to create the perfect email experience with every send, in every inbox? Then don’t fall for these myths.