When we receive an email in our inboxes, we view it as a two-way method of communication. You email, I respond. Yet when it comes to many email marketing campaigns, it doesn’t feel that way to subscribers. Instead, they see marketing message after marketing message with little personal connection. If you want to take advantage of the personal, 1:1 nature of email, then you’ll have to start making your email copy more human.
Keeping up with international anti-spam laws is hard! Practices that are completely legit in one country could be absolutely off-limits somewhere else and might result in hefty fines. We’ve teamed up with newsletter2go and put together this overview to help you navigate through international email requirements.
Frustrations with email rendering in Outlook run deep. They date back to 2007 when Microsoft switched its Outlook rendering engine from Internet Explorer to Word, which had—and still has—poor support for HTML and CSS. Those frustrations boiled over in the FixOutlook.org Project. Here’s what’s changed since then.
It’s our biggest event of the year: The Email Design Conference in Boston. With more attendees, workshops, and speakers than ever before, this year we had a blast geeking out over email right in Litmus’ backyard (our HQ is across the river in Cambridge, MA.)
In the 28th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into an SVG timer countdown clock, the webmail rendering of GMX and Web.de, and retina images in email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Litmus and Microsoft are teaming up to make email better for thousands of email marketers—and the hundreds of millions of people who use Microsoft email products. Learn more about this exciting historic partnership. Through the partnership, we’ll help Microsoft prioritize email rendering bugs in Outlook, identify issues faster, and announce improvements and fixes to the community.
Every brand’s email production process is unique, with different planning, development, and approval processes. With data from our 2016 State of Email Production report and insights from Movable Ink, we’ve teamed up to put together an infographic that distills the best tips and tools to optimize your workflow. From goal-setting to content creation to email development and post-send reporting, we cover the email creation process from start to finish.
Industry experts from PowerInbox and LiveIntent share their best practices and use cases for incorporating ads into your email marketing campaigns.
In the 27th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into email production and development trends at large in the industry. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
80% of brands haven’t started planning their holiday email marketing campaigns yet. Here are 4 reasons marketers should plan further out for peak-season emails…