How to Code HTML5 Video Background in Email

Last week, we sent the launch email for The Email Design Conference. We knew we couldn’t promote THE Email Design Conference with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people couldn’t help but attend the conference to learn about the tricks we used.

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Introducing Kevin, Senior Developer

With over eight years experience as a web developer and a love for working with small teams, Kevin is the perfect addition to Litmus! Alongside Eddie, Jordan, Luca, and Drew, he’ll be working on the product team as a senior developer.

Gmail Continues to Shift the Market Share Landscape

Mobile Gmail apps for both Android and iOS download images automatically and serve them via Google’s caching service. As users update to the new mobile Gmail apps, we’re seeing image caching affect mobile open rates, specifically opens made with the Gmail app on Android. As Gmail open rates rise, there has been a corresponding drop in Android opens. Since January, Android opens have dropped 34%—now representing 8% of opens.

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April Fools’ Email Roundup: Did They Leave Us Laughing or Unamused?

April Fools’ Day gives email marketers (and marketers in general!) the perfect opportunity to show their brand personality through witty and funny techniques. Here at Litmus, we anxiously monitored our inboxes all day (yes, we are email nerds) waiting for the April Fools’ emails to roll in. While there were some awesome ones that made us laugh, the majority left us feeling pretty unimpressed.

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Gmail Does It Again: The New Promotions Tab

If one topic dominated email marketing conversations in 2013, it was definitely Gmail tabs. The auto-organization of consumer inboxes struck general fear and uncertainty in the hearts of email marketers everywhere. Buckle your seatbelts, my friends. Gmail has done it again—displaying messages in a grid format with heavy emphasis on visuals rather than just plain text.

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Behind the Email: Launching Community

Launching the Litmus Community—a hub for any and all conversations about email design, marketing, and code—was an exciting announcement for our team. We didn’t want to launch Community with just any average marketing email. We wanted the message to resonate strongly with users and illustrate the idea that every email marketer and designer has a true home in the Litmus Community. Our Content Designer, Kevin, upped the ante by suggesting we add animation to the email. Find out how we did it!

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Introducing Julie

We’re thrilled to introduce you to the newest member of our team! As a CPA with over 15 years of experience in the wild world of finance and a passion for working with early stage SaaS companies, Julie will be joining us as our new VP of finance.