Marketers and email designers typically focus the majority of their efforts on optimizing their newsletters and promotional emails. The primary goals of these communications are usually new sales, leads, and conversions. However, there is a missed opportunity in engaging and retaining users with order confirmation emails. In this post, we provide tips for optimizing receipt emails and include plenty of examples along the way.
This past month in the Litmus Community, we were treated to some amazing navigation concepts in email and questioned the use of favicons and paragraph tags in campaigns. Check out the recap to find out more.
As an email designer, you understand the importance of keeping up with the latest changes in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Unfortunately, that’s not always an easy task, which is why we released our 2015 State of Email Report. In it, we take a look at all of the latest email updates—and their potential effects on your designs.
For our second Community Contest, we challenged people to explore creative navigation in email. Check out the winning entry to see how Justin Khoo solved a tricking scrolling problem on mobile.
In the tenth episode of The Email Design Podcast, our intrepid hosts talk about the state of Microsoft Outlook, its steady demise, and the impressive fixes coming out of Yahoo.
In our Responsive Email 101: HTML and CSS Basics webinar, we took a look at the mobile email landscape, the foundations of creating responsive emails, and why these techniques are crucial to improving the subscriber experience. We also covered email client support and demonstrated how to code a responsive email from scratch. We had a full house for the webinar, so while we tried to answer as many questions as we could during the Q&A portion, we weren’t able to get to them all. In this post, we round up some of the most commonly asked questions.
The email landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new iPhones, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2015 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips to keep you on top of your game.
In the ninth episode of The Email Design Podcast, your intrepid hosts talk about how responsive emails and testing affect clicks, Microsoft’s surprisingly good new email client, and the first Community Contest.
The need for HTML tables in email can be confusing for those just getting started or coming from the web design world. In this post, we answer the question, ‘Why does email design require tables?’.
In the eighth episode of The Email Design Podcast, we chat about what’s in store for email designers in the new year. Tune in as we reveal our top five predictions for 2015.