In the 97th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss upcoming changes to Gmail including a redesign and merging some Inbox by Gmail functionality, Yahoo! Mail updates, and research as to why subscribers prefer interactive emails. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs.
In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the State of Email 2018 Report.
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports.
With the GDPR deadline approaching, gaining consent through re-permission campaigns is crucial to keeping subscribers on your active mailing list. But how do you run a successful re-permission campaign to bring your email list up to GDPR standards? Here are six tips, with plenty of examples from brands to draw inspiration from.
I was privileged to be presented with the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year Award. Honestly, I’ve been really overwhelmed with feelings of gratitude toward the industry and everyone I’ve worked with. In preparing the acceptance speech I delivered at the Email Evolution Conference last week, I actually wrote two others. I wanted to share all three with you here.
Ever since Gmail launched its tabbed inbox in 2013, there’s been a lingering perception that the Gmail Promotions tab equals the spam folder, but that’s far from the truth. Learn why having your emails sent to Gmail’s Promotions tab is actually a good thing.
From its earliest days, Litmus Live has been a space for everyone to connect and learn—no matter your experience, race, gender, or age. Creating an environment where everyone feels safe and welcome has always been our goal, and we’re truly proud that it’s not just the great content, but also the inclusive and friendly environment that draws so many people to Litmus Live.
As the conference has grown, we wanted to ensure that Litmus Live stays as inclusive, safe, and welcoming as it has always been. That’s why we decided to do something new: Formalize our thoughts on what type of event we want Litmus Live to be with a code of conduct.
The lack of any sort of coding standard makes creating HTML emails hard. Even something as simple as applying background colors to email elements can be tricky to get right. In fact, there are a number of email clients that display background colors differently depending on how they’re coded.
Read on to get the scoop and find the one bulletproof way to code background colors in email for consistent results across the board.
There are a lot of different design techniques you can use in an email campaign. Although animated GIFs, typography, and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can they be used to help improve an email campaign?
In the latest episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dig into some recent Litmus research, take a look at Google’s latest email client, and review a beautiful email of the week.