Surprise! Millennials Love Email Just As Much As Everybody Else

Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Americans between 18 and 33 will have $200 billion in buying power by 2017, according to the Harvard Business Review. That has marketers desperate to understand millennials, including how best to communicate with them. You’ll need to adapt to reach this generation. Here’s how.


The Power of Video and Email: Webinar Recording

Email and video are two of the most engaging ways to interact with your audience. Put them together and that’s where the real magic happens. We joined Wistia for a webinar on the power of video and email, discussing best practices for designing great video campaigns in your email, without losing functionality. Check out the slides, recording, and a Q&A.


25 Free Responsive, Hybrid + Mobile-Aware Email Templates

We live in the age of mobile. We’re constantly checking our smartphones and other devices for news and updates to stay connected with the world. Email is no exception: with mobile opens jumping to Litmus Community Templates—a collection of elegant, pre-tested templates that cover a range of uses, from account management and e-commerce to launching and marketing products.