Litmus Live 2019 has come to a close, with our last stop in San Francisco last week. As always, we had an incredible two days with email geeks across dozens of sessions, three workshops, and networking opportunities.
Couldn’t make it to San Francisco? We pulled together our favorite takeaways and advice shared on Twitter during Litmus Live SF.
Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs.
But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too.
The most crucial step to successful marketing planning for the year ahead is understanding how your email channel performed over the past months. But what are the key questions you should ask when evaluating your program—and how do you effectively communicate your learnings to all stakeholders? With this free presentation template, putting together your annual email program performance recap just got a whole lot easier.
Last month, we introduced our October Month of Giving, highlighting our company’s core value of “Be Beyond Litmus.” This value highlights our employees’ activity in their communities, both inside and outside Litmus, and includes a Volunteer Time Off (VTO) day every year to volunteer for the organization of their choice.
We’re thrilled that so many of our employees decided to join in and use their VTO day in October to support many different organizations. Curious about those organizations and how the Litmus team supported them? Read on to learn a little bit more about each charity.
At Litmus, we talk a lot about Trust. In fact, Trust is one of our core Litmus principles. Trust permeates everything we do at Litmus. We want Litmus to be a partner you can count on, so we constantly improve the reliability of our product, always focus on having the best customer support, and put privacy and security at the center of everything we do.
Litmus is very proud to have successfully completed the SOC 2 Type 1 examination on August 31, 2019.
Getting an email out the door involves a multitude of steps, tools, and stakeholders. A streamlined process keeps projects moving quickly and ensures high-quality output. A broken or labored process, on the other hand, can be damaging to your program and your team.
But what slows down email workflows—and where do mistakes creep in? For our 2019 State of Email Workflows research, we asked 3,000+ email marketers how they get campaigns out the door and what challenges they face along the way. In this webinar, we shared how you can tackle these pain points head-on and provided actionable advice on how to improve your email workflow. Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.
Earlier this year, we identified animation as one of the top email design trends for 2019. Email marketers everywhere are looking to create dynamic, engaging emails with the help of animations—whether that’s through the use of animated GIFs or code-driven CSS animations.
But to truly take advantage of the power of animations, you have to use them the right way, said Evan Diaz from Lucky Red Pixel in his talk at Litmus Live Boston this year. Unfortunately, marketers don’t always do that. If you’re considering adding animations to your next campaign, make sure you don’t fall for these common mistakes.
“Oh, I’ll just make this one little tweak before we send…” Nope. No. Don’t do it. It may be tempting to make a small change to an email after it’s been approved and tested. Perhaps you want to tweak an image, add another section, or update a link. While it may seem harmless to make these small, last-minute changes, they can trigger a negative chain reaction.
If you find yourself making changes to an email after it’s approved, it’s time to assess the situation.
Here at Litmus, we may seem biased towards email testing, but it’s because we’ve seen what happens when a carefully crafted email goes off the rails in the final moments. Email mistakes are costly (and embarrassing), so you’d think marketers would do whatever they can to avoid them and protect their brands.
But when we surveyed nearly 2,000 marketers about their email testing routines, we were a bit surprised. That’s because a larger percentage of the email community than we expected is risking a bad email experience by not testing their emails every time.
If you work in email marketing, you know that getting a great email out the door isn’t easy. From copywriting to designing, coding, getting feedback from your team, and analyzing results post-send, the process involves a multitude of steps and stakeholders. Keeping on top of all of this can feel like an impossible task.
There’s one secret to keeping the moving pieces together to shape a well-oiled email marketing machine: It’s building a bulletproof workflow with seamless cross-team collaboration. We teamed up with our friends at Trello to bring everything we’ve learned about the perfect email process into a Trello template that you can copy and make your own—and, ultimately, make your email workflow more seamless.