Email marketing is a team sport. Based on Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, this presentation looks at the three email team components—internal team member, external team members, and business stakeholders. It also examines how email team sizes may change during 2018. See how your own email marketing team compares.
Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.
Every year at Litmus Live, we identify the biggest challenges facing the industry and invite the brilliant email marketers that are facing those challenges to share their hard-won insights with attendees. Topics run the gamut from workflows and email creation to strategy, automation, communication, and more.
Here’s a sneak peak at what we’re planning for Litmus Live 2018.
At Litmus, we care deeply about our customers and the email community, and we’re working hard to make the email world a little better every day. But we also believe that our involvement shouldn’t stop at the end of the work day or be limited to the email community. We’re proud that many of our team members are engaged in their communities beyond Litmus, and as a brand, we believe that it’s our responsibility to do the same. That’s why Litmus offers Volunteer Time Off (VTO)—paid time away from work that employees can use to volunteer at an organization of their choice. Plus, volunteering has become part of our bi-annual team get-togethers.
Today, we’re thrilled to announce a new partnership with Movable Ink, the global leader in contextual email technology. Their users now have the ability to test their emails directly within the Movable Ink platform, equipping even more email marketers and designers with the resources to start building better email.
As a full service digital agency, Whereoware knows that when it comes to providing email services, quality matters. So, what’s Whereoware’s secret to building customizable templates that looks great everywhere? The team relies on Litmus Builder to develop and thoroughly test every code snippet before it’s made available to their clients. Read their story.
Create Builder projects more easily, customize Builder to your coding preferences, build emails faster, make troubleshooting easier, and seamlessly integrate Builder into your workflow with these brand new features in Litmus Builder.
One of the biggest causes of broken emails is the varying levels of support for CSS across different email clients. That’s why inlining CSS has been the status quo for email developers for years. But is inlining your CSS still necessary today?
Marketers are using task runners and static site generators more in their email development workflows, according to our 2017 State of Email Workflows report. Lee Monroe of Mailgun by Rackspace explains how these tools can help email marketers.
In the 98th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss what you need to know for email design foundations in 2018 along with common myths and unnecessary practices that have persisted in the email community. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.