What to Expect When Switching ESPs

What to Expect When Switching ESPs

More than 28% of brands dropped or switched email service providers during 2017, according to a Litmus poll. If you’re thinking of switching ESPs, go into the process fully understanding what’s involved. Here’s what you should expect…

Beyond GDPR: Denmark Makes Email Encryption Mandatory

On the heels of GDPR, Denmark’s Data Protection Agency announced that it will set even tighter rules for emails containing sensitive personal data. The agency has recommended the use of email encryption since 2008, but starting January 1, 2019, encryption will be a requirement for all emails that contain sensitive personal information.

It’s the first time a country has made email encryption mandatory—and another indicator that the protection of subscriber data and privacy can no longer be a second thought for email marketers.

Litmus Live London 2018— A Recap in Tweets

Our first conference of the year has come to a close. Litmus Live London was packed with knowledgeable talks, expert speakers, and awesome attendees. If you weren’t able to attend Litmus Live London—or were there and want to relive the experience—we rounded up our favorite tweets from the conference.