How-to-Write-Email-Copy-Like-A-Human

Don’t Be A Robot: How To Write Email Copy Like A Human

When we receive an email in our inboxes, we view it as a two-way method of communication. You email, I respond. Yet when it comes to many email marketing campaigns, it doesn’t feel that way to subscribers. Instead, they see marketing message after marketing message with little personal connection. If you want to take advantage of the personal, 1:1 nature of email, then you’ll have to start making your email copy more human.

microsoft-announcement

Litmus and Microsoft Partner to Make Email Better

Litmus and Microsoft are teaming up to make email better for thousands of email marketers—and the hundreds of millions of people who use Microsoft email products. Learn more about this exciting historic partnership. Through the partnership, we’ll help Microsoft prioritize email rendering bugs in Outlook, identify issues faster, and announce improvements and fixes to the community.

[FEATURED-IMAGE]Optmize-Email-Production-Workflow

How to Optimize Your Email Production Workflow [Infographic]

Every brand’s email production process is unique, with different planning, development, and approval processes. With data from our 2016 State of Email Production report and insights from Movable Ink, we’ve teamed up to put together an infographic that distills the best tips and tools to optimize your workflow. From goal-setting to content creation to email development and post-send reporting, we cover the email creation process from start to finish.