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Wait. What just happened to my email? Webinar Q&A

We recently hosted a webinar with Sendwithus covering some of the most common problems new email designers and marketers are likely to encounter. While we covered a lot, there were still some excellent questions from attendees. Read on to see my answers and check out some excellent resources to getting started in email.

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Data You Should Be Using to Optimize Your Clients’ Campaigns: Webinar Q&A

“It’s ok, we have good open and click through rates.” While helpful, these two metrics rarely give a well-rounded portrait of how subscribers are interacting with their emails (and if they are actually engaged at all!). As part of Digital Agency Day, we hosted a live webinar that covered the “other metrics” that your team should be looking at to optimize emails for your clients. Didn’t have a chance to make it to the webinar? No worries! We recorded the whole thing.

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2016 State of Email Report: The Email Marketer’s Guide to Creating Successful Campaigns

Between the introduction of new email apps and deliverability updates, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2016 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips and advice to keep you on top of your game.

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How Support Teams Can Use Email to Engage Customers

Support emails…we know, we know, they don’t sound very glamorous. Using email beyond the standard promotional or transactional function doesn’t always garner a lot of attention. However, often overlooked support emails are one of the best ways to build relationships and engage your customers. Here’s a round up of tips for making the most out of your support emails.

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7 Design Tips for Building Successful Emails in 2016

It’s crucial to stay on top of the latest updates in the email world, especially when changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. In the 2016 State of Email Report, we round up everything that happened in the email world last year, helping identify major innovations that can have huge implications for your email campaigns.