Litmus Behind the Scenes: The First Engineering Team Retreat

Litmus’ Engineering team, like the rest of our company, has grown a lot over the past couple of years. That growth combined with the fact that most Engineering team members work remotely means that we have to create opportunities to get to know each other and to work side-by-side whenever we can. That’s why in 2018, Litmus’ Engineering team decided to hold its first annual Engineering Retreat Week in Portsmouth, New Hampshire!

The retreat week was one part hackathon, one part team identity building, and one part time to socialize. Here’s what we learned.

#NoFailMail: 5 Copywriting Fails You Should Avoid

Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we’ve seen every copywriting fail: typos, “blah” writing, “meh” calls to action, and other misfires that turn email potential into missed opportunity. Here are the 5 biggest copywriting fails that you should avoid.

New: Integrate Litmus with Salesforce Marketing Cloud

We know that switching back and forth between tools can be a hassle, so we’re working hard to help you integrate Litmus with the email tools you use most. Today, we’ve got exciting news for everyone who uses Salesforce Marketing Cloud to develop and deploy marketing campaigns. With our brand new integration, you can now access Litmus right within Email Studio, Salesforce Marketing Cloud’s email marketing solution, to view real-time previews of your emails in 70+ popular email clients and devices—all without ever leaving Salesforce Marketing Cloud.

Security at Litmus: How We Keep Your Data + Assets Safe

Here at Litmus, we maintain the highest levels of confidentiality, privacy, and security for our customers’ data. We dedicate time, money, and resources to safeguard Litmus and our customers from data loss and theft. That is why we’re excited to introduce the brand-new Enterprise Security features in the Litmus Creative Platform that will help you better protect your account and your data, and fulfill even your most unique security requirements.