As with most email trends, bringing abstractions to your layout helps your email stand out, elevating your messaging within busy inboxes. Going off-grid makes your creative unpredictable, builds curiosity, and demands attention which entices your subscribers to engage with your content.
Check out these brands that let their emails break free from rigid grid layouts to create truly unique email experiences.
We are so excited to bring the email community together for a premier opportunity to learn the latest in email marketing, and with a little bit of luck you can be a part of it too—for free! We are happy to share that this year’s patrons are here to offer you a chance to win your way to Litmus Live London!
Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. But they’re tough to do right. How do you design a newsletter that’s so dang good it engages your audience week to week or month to month?
In this webinar, email geeks from Litmus and Really Good Emails look at the brands that have mastered the art and mad science of sending awesome newsletters. Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and the emails we reviewed and read the Q&A here.
Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing. So it’s surprising how many email marketers heavily rely on metrics that only scratch the surface of the subscriber experience.
Introducing: Litmus’ very first State of Email Engagement report.
We’ve been fielding a lot of questions about the agendas for Litmus Live 2019. As you can imagine, it’s a lot of work to go through dozens and dozens of submissions from an incredibly smart group of email marketers. While it’s been a long time coming, we’re thrilled to release the (mostly complete) agendas for all three Litmus Live conferences this year!
When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren’t optimizing the channel are leaving money on the table with every send.
Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Here’s how.
One of the best ways to learn from experts at Litmus Live is our exclusive workshops. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. And they cover a range of topics, from design and development to email marketing strategy and professional development.
Curious what Litmus Live 2019 has in store for workshop attendees? Read on to learn more about this year’s amazing workshops in Boston and San Francisco.
We know that building an email and testing it across different environments is hard, but Litmus Builder—our code editor made for email developers—makes it a whole lot easier. And of course, we use it in our own email process, too!
Here’s a behind-the-scenes look at how we use Builder to test and troubleshoot our own emails before we send them.
Almost every brand relies on transactional emails like shipping confirmations, payment reminders, or password resets to keep their business running. Automated emails like these are a crucial component of your subscriber experience—and they often generate a significant share of a brand’s email revenue.
Still, many brands focus their email optimization and testing efforts only on one-off marketing campaigns. Transactional and triggered emails—even though they are so crucial to email marketing success—are often set up and then forgotten. Here’s why you should regularly review and test your transactional emails.