How to Recover from Email Marketing Mistakes: Webinar Q&A

“I’ve made an email marketing mistake. Now what?” We recently hosted a webinar where we shared a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put that framework into action, applying it to 10 real-life case studies of email marketing errors made in recent years. Check out the slides and recording, as well as the Q&A.


The Ultimate Guide to Using Snippets in Email Design

When it comes to email design, time is of the essence and putting a development workflow in place is crucial. In order to keep up with the rapidly changing demands of email design, it’s increasingly important to make your workflow as efficient as possible. So, what can you do to optimize your workflow? One word: Snippets.


Introducing Amir, Content Designer

Hello! My name is Amir and I’m the Content Designer here at Litmus. As Content Designer my role is to visualize all of the marketing team’s efforts, such as blog post images, infographics, and ebooks, as well as further develop the Litmus brand.


How to Turn Prospects Into Lifelong Customers: Webinar Q&A

Want to turn prospects into lifelong customers? You can with email. Through cart abandonment emails, first-time customer welcome series, win-back campaigns, and more, you can trigger marketing communications for maximum impact. We joined forces with Rejoiner’s Mike Arsenault for a guest webinar on how to optimize all of these email opportunities and build a powerful customer acquisition plan. Check out the slides and recording, as well as a Q&A with Mike.


How to Recover from Email Marketing Mistakes

To help you determine the right response to any email marketing mistake, we created a decision framework consisting of 6 straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps along the way.