Why are most email teams less productive than they’d like to be? We teamed up with the productivity experts from Trello to look at the biggest mistakes that kill team productivity and share what you can do to help your team create better emails, faster.
Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and slides at any time and read the Q&A here.
Where should you focus your email marketing efforts? For their 2020 Marketing Trends report, HubSpot asked us to take a deep-dive into the data and trends that highlight where you can improve your email marketing in 2020. Here’s a sneak peek at what we cover for email marketing.
Your email service provider is the beating heart of your email program. It’s what connects your team’s ideas with your customer’s inbox, and it’s usually a big budget decision. There are scenarios when two—or three, or four—ESPs are better than one.
In our latest State of Email Service Providers Report, we explored how teams of all sizes and structures send their emails. What we found were some scenarios that just might do better with multiple ESPs.
Microsoft Outlook has been around for decades. Although it’s gone through countless iterations, it remains one of the most popular email clients around, currently placing #4 in our email client market share. The latest update to Outlook on desktop, made available to users of Microsoft’s Office 365 subscription, continues in the same vein as prior versions but introduces a few challenges for email marketers, especially around Dark Mode.
Curious what Outlook for Office 365 has in store? Read on to learn more about Microsoft’s latest release.
In this post, we’ll look at some methods on how to hide content from screen readers and when and where to use them. Then we’ll look at real-life use cases that we’ve encountered in our own emails, so you can get some ideas for practical applications in yours.
Last year, we released the new, redesigned Litmus, helping you build, test, review, and analyze every email in one seamless view. The new platform has the power to bring your email process to the next level, but we know that transitioning to a new workflow isn’t always easy. Catch up on our webinar all about the new Litmus and how to transition your team—plus get the answers to the questions we received.
Nobody wants to submit an order online only to be met with radio silence or the bare minimum communication at best. Order, shipping, and delivery confirmation emails allow you to make the most of each sale. Here’s what they can and should do—and some great examples for inspiration.
Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support. Bright designs can create a very jarring experience when viewed in Dark Mode, so designers have started to consider a “Dark Mode first” approach, crafting inspirational creative that looks great for all subscribers, no matter which color scheme they set their inboxes to.
Which brands do dark email designs well, you ask? Get inspired by these beautiful examples.
For some email marketers, the email approvals process is too burdensome. On average, marketers spend 4.2 hours gathering reviews and approvals for a single email, which is usually longer than it took to code it. Others may be struggling with an email review workflow that’s too lax, leading to errors slipping through the cracks.
Does it really have to be this way? Let’s explore.