Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year. In our CMO’s Guide to Email Marketing ROI, we analyze email programs and ROI figures from hundreds of brands to examine which factors correlate with high email marketing returns—and which don’t—and provide actionable advice on how you can help your team see measurable ROI improvements, faster.

Supercharge Your Transactional Emails: Webinar Recording + Q&A

Do you want to create the perfect transactional email? In this webinar, special guest Becs Rivett-Kemm and the Litmus team reviewed transactional emails from your peers and provided hands-on design feedback, copywriting suggestions, and strategic takeaways that you can apply to your own campaign. Catch up on the webinar recording and read our Q&A!

Faux Video: A Fallback for Video in Email

There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. It’s more emotional. It lets you communicate within seconds what would have taken paragraphs to describe in writing. So it’s no surprise that many email marketers are interested in including video in their emails—only to learn that most email clients don’t offer support for videos.  

But while real videos aren’t supported in most clients, that doesn’t mean you have to say goodbye to the idea of adding video-like interactions to your campaigns. Enter: faux video!

Understanding Structured Data in Email Marketing

The typical email marketing campaign includes a lot of information. From subject lines to unsubscribe links, hero images to headlines, copy and calls-to-action, it’s a lot for a subscriber to take in. With so much data floating around a campaign, why would email marketers send even more?

What is BIMI and why should email marketers care?

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox.

Why You Shouldn’t Send Image-Only Emails

We’ve all been there: your boss or client just asked you to set up an email that’s almost entirely made out of images. At first glance, sending image-only emails might sound like a great idea, but now it’s on you to convince your team that those emails come with a poor subscriber experience—and can ultimately hurt your brand.

Here’s why you shouldn’t be sending image-only emails—and a few tips for how you can utilize the power of imagery while keeping your emails accessible.

Litmus + Asana: Keep Your Team In The Loop And Projects On Track With Our New Partnership

Getting a great email out the door isn’t easy. Not just because mastering the channel itself is hard—mastering the process is, too! So it’s no surprise that more than 70% of email marketers rely on project management software to help juggle deliverables, stakeholders, and processes. Today, we’re excited to share that Litmus now integrates with one of the most popular project management tools: Asana.

The Trends & Strategies That Will Shape Your Email Program in 2019: Webinar Recording + Q&A

The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task. That’s why in this webinar, we brought together leading industry experts that broke down key insights from Litmus’ 2019 State of Email report, explained the trends that are changing the industry, and provided practical advice on what those changes mean. Didn’t have a chance to watch the webinar live? You can access the slides and the full recording and read our answers to the most popular questions in this post.