If you are anything like us, you are swimming in a sea of data. As marketers and designers, you are forever surrounded by data points, charts, graphs, and visualizations. But, which of these stats matter? Guest blogger Jesse Littlewood discusses the difference between vanity and actionable metrics—and what data is most valuable to focus on.
With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of the three most popular file formats for email: JPEG, GIF, and PNG.
2013 was an extraordinary year for the Litmus team—we processed more than 3 million tests and over 8 billion opens. But that’s just the tip of the iceberg! We also added thousands of users, replied to tons of tickets, and nearly doubled in size. The infographic below features highlights from app usage and engagement statistics, customer support and marketing metrics, as well as the growth of the team. We believe in a culture of openness, and that extends to sharing stats about our performance, too.
Email design is hard. Finding ways to connect with other designers and learn more about email has, until recently, been even harder. Today, we are excited to announce the launch of the Litmus Community—a place for email marketers to connect, learn, and discuss all things email.
With nearly 50% of emails opened on mobile devices, it’s important to keep small screens in mind. We offer plenty of mobile optimization tips, inspiration and resources on the Litmus blog—and starting today, we’re also offering 7 pre-tested and bulletproof responsive templates for your next campaign.
Add More Users to Your Account, New Mobile Clients Available for Testing + Additional Product Updates
Behind the scenes, we’re constantly working to improve the Litmus experience through feature requests and product updates. Recently, we’ve racked up quite the list of enhancements to share with you!
Last fall, we brought together the greatest minds in email marketing for two days chock-full of inspiration, networking, and countless actionable takeaways to bring back to the office. If you weren’t able to join us, don’t worry—we recorded every amazing second of it! We’ve crafted three packages of videos, swag, stats, and more to recreate the experience for you.
Last month, Justine and KISSmetrics teamed up for two great webinars: “How to Create Great Emails that Get Opened and Clicked” and “3 Strategies for Awesome Mobile-Optimized Emails.” If you weren’t able to tune in, don’t worry—the slides and recordings are now available!
After seeing an increase in mobile subscribers, Chalk and Pixel, a full service digital creative agency, revamped one of their client’s newsletters to be more mobile friendly. Their client, Auto Trader, was sending out a monthly newsletter to approximately 250,000 subscribers and continually seeing more of those subscribers opening on mobile devices. Alongside the redesign, they also revamped their content strategy with the goal of becoming the go-to source of information for motoring enthusiasts and car owners.
The new year has brought plenty of new changes to email client market share. In January, we saw continued impact to Gmail open rates, a drop for Android and mobile return to pre-holiday rates.