Every marketer is looking to make data-driven decisions for their respective channel or program, so they can get the best possible results—and chances are that your entire marketing organization will benefit from subscriber insights. Here are a handful of scenarios where you could share subscriber insights across your team—and even across other departments—to help with strategy.
Email rendering is complex, with as many as 15,000 variations out there, so how should you decide which email clients are a priority? Here are three different ways you can approach your email testing and troubleshooting process and the benefits and drawbacks that come with each.
Ask any email marketer or developer: Creating an email from scratch is tedious. So when it comes to your emails, we want to make the creation process as easy as possible. Enter: our new Design Library!
Is your email team suddenly forced to work from home and you’re not quite sure how to stay on top of your email tasks without the ability to collaborate in person? Luckily, there’s a whole set of tools out there that can help your email team feel connected and get work done when you can’t meet face-to-face—and Slack is probably one of the most popular tools powering remote teams.
Here are our top 5 tips and tricks from our fully remote email team and the community on how your email team can use the power of Slack to get campaigns out the door faster, stay in sync with the rest of your team, and feel less alone when you can’t be together in person.
At Litmus we may not all work on the email dream team, but we all surround ourselves with everything email daily—and we love it! While everyone has a great story to tell, for Women’s History Month we thought this would be the perfect time to highlight some of the women behind Litmus and hear their career journeys to email. Read on to relate to some amazing women and feel inspired to be a part of this wonderful email world.
Interactivity continues to be one of the hottest trends in email design—and interactive hotspots are one of the most popular interactive elements in a marketer’s toolkit. Hotspots let your subscribers uncover additional information when they hover or click on an item in your email—and allow marketers to provide an additional layer of detail to your emails without making your email design feel too crowded.
Read up on the details of how we designed and coded our hotspots in a recent email with this step-by-step guide.
In this episode of Delivering, host Jason Rodriguez interviews an average subscriber (his wife, Valerie Jackson) about how she’s reacting to the flurry of COVID-19-related emails in her inbox. See how a non-marketer is getting value from companies in a time of crisis.
We’ve been fielding a lot of questions about what COVID-19 means for Litmus Live 2020 and wanted to take this opportunity to address some of those questions as well as invite you into the conversation to see how we can support your learning during this unprecedented time.
Thanks to the newest updates to Litmus, it’s never been easier to produce high-performing, on-brand emails quickly without sacrificing quality—even if your team is distributed. Here’s what’s new.
While it’s easy to feel overwhelmed by the current crisis, it’s more important to stay connected to your community and continue learning from and helping each other. With that in mind, Whitney and Jason wanted to take some time to reflect on what they learned from our email friends at the UNSPAM conference.