Email Design Podcast #95: Litmus Community Q&A Rapid Fire

In the 95th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on CSS inlining, email client market share tracking, iOS 11 scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

Yahoo! Mail Introduces Image Caching—What Marketers Must Know

Yahoo! has quietly changed the way it handles images for Yahoo! Mail users. The inbox provider now caches all images and serves them via their own proxy servers. This has a significant impact on the level of insights marketers can get from Yahoo! Mail users, and it can even impact the reliability of dynamic content.

Here’s a breakdown of everything marketers must know about image caching in Yahoo! Mail.

Email Tactics Customers Hate: Webinar Recording + Q&A

There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.

Topics We’d Love to See at Litmus Live 2018

The 2018 edition of Litmus Live—our annual conference devoted to all things email—is getting closer. We’re working hard on making it the best year yet: full of informational speakers and sessions that help you improve your email campaigns and make your subscribers happy. That’s why we’re calling on you, the email lovers of the world, to submit your proposal for speaking at Litmus Live 2018.

Here are a few topics to inspire you for your own speaking proposal.

PNG, GIF, or JPEG? Which is the Best Image Format for Email?

PNG, GIF, or JPEG? Which is the Best Image Format for Email?

With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of four popular file formats for email: JPEG, GIF, PNG, and SVG.