If you’ve ever failed at email, you’re not alone. Litmus has made mistakes, and others have too.
In our #NoFailMail community contest, dozens of email geeks shared their email fail stories, giving us all the chance to learn from the mistakes of others and put better systems and checks in place at your company to minimize the frequency and scope of future email marketing mistakes. Here are the common themes we saw, some valuable advice from the community, and the winner announcement.
What’s better than going to Litmus Live? Going to Litmus Live for free! Our generous patrons at Taxi for Email, Sparkpost, and MessageGears are offering up free tickets to Litmus Live Boston to 3 lucky winners. Will one of them be you? Read on to find out how to enter.
Between Justine Jordan, Jason Rodriguez, and me, we’ve given well over a hundred presentations and webinars. Along the way, there have been high points and there have been low points. Here are some presentation tips from the hard lessons we’ve learned over the years…
Every year leading up to our conferences, we hold a Golden Ticket Giveaway. It’s our way of giving the community a chance to score free tickets to Litmus Live. Just as the Golden Ticket contest has become a tradition at Litmus, so has the email that announces it. Learn what we did this year, and who the lucky winners are.
Design failures can prevent your readers from viewing and acting on your messages, and affect your brand reputation. In this post, you’ll learn about five common email design fails that plague email and how to fix each and every one of them.
Litmus users run the gamut. Everyone from freelancers to huge companies, agencies to non-profits, use Litmus to send better email campaigns every day. And every user has their own needs when it comes to managing who has access to their account.
See how Litmus for Enterprise makes user control and team management easy, regardless of how your team, company, or clients are structured.
The blurring of lines between different kinds of email-sending tools and the confusion around company and product brands means that ESPs are becoming a state of mind and not so much a discrete business or business unit even. Litmus saw ample evidence of this in the responses to our third annual State of Email Survey.
A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at the ESP marketplace to better understand the pace of consolidation in the industry and its causes; the most popular ESPs across various sectors; and the functionality provided by ESPs.
Today, we’re thrilled to announce an update that will make running a Spam Test easier than ever. Thanks to our brand-new ESP integration for Spam Testing, you can now start a Spam Test without the hassle of switching back and forth between Litmus and your ESP—and without setting up manual lists for each spam test.