How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
We’ve asked about your biggest email mistakes before, and because we’ve learned so much from your stories, we’re revisiting the topic for our latest Community Contest. We want to hear about your biggest email fails and how you’re preventing them from happening again.
This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. It’s supported in all email clients that support preview text.
We know that switching back and forth between tools can be a hassle, so we’re working hard to help you integrate Litmus with the email tools you use most. Today, we’ve got exciting news for everyone who uses Salesforce Marketing Cloud to develop and deploy marketing campaigns. With our brand new integration, you can now access Litmus right within Email Studio, Salesforce Marketing Cloud’s email marketing solution, to view real-time previews of your emails in 70+ popular email clients and devices—all without ever leaving Salesforce Marketing Cloud.
Email marketing campaigns can be felt in the short-term—as well as cumulatively over the long-term as part of your overall email program. Our Holistic Email Metrics Matrix helps you see the short- and long-term impacts of your campaigns on your business, on your subscribers, and on inbox providers.
Here at Litmus, we maintain the highest levels of confidentiality, privacy, and security for our customers’ data. We dedicate time, money, and resources to safeguard Litmus and our customers from data loss and theft. That is why we’re excited to introduce the brand-new Enterprise Security features in the Litmus Creative Platform that will help you better protect your account and your data, and fulfill even your most unique security requirements.
Following on the heels of GDPR and in the wake of the Facebook-Cambridge Analytica scandal, the California Consumer Privacy Act (CCPA) will significantly strengthen privacy in the U.S. when it goes into effect on Jan. 1, 2020. The law affects all large companies that market to Californians or have data about consumers in California.
Testing is one of your fastest routes to achieve #NoFailMail. But, every day, we see emails in our inboxes with fails that are so obvious, it’s clear nobody took a second look before hitting “send.” Here are five email fails that we see too often—and hands-on advice for how to avoid them.
Marketers who describe their email programs as successful spend more time on every facet of email production compared to those at less successful programs. The only exception is reviews and approvals, which both groups spend the same amount of time on. Let’s look at why the email review and approval process appears to be different from other email workflow stages.
Executing successful email campaigns is a complex process that involves many people, technologies—and often sensitive content and data. With Litmus’ new single sign-on with SAML integration, you can leverage your company’s Okta, OneLogin, or custom identity provider to ensure that your account is protected and only accessible by approved users.