In the 25th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss absolute positioning in email, fixing lines in Outlook 2016, and email marketing salaries. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. We teamed up with our friends at Hubspot in this 45-minute Google Hangout on 10 things you didn’t know about mobile email.
The first half of 2016 has seen plenty of changes in the email world. For an industry that’s constantly fighting rumors of death, there’s a lot of activity happening! Watch the video and read on to get the inside scoop on what went down for the first half of 2016.
Optimizing emails for different time zones is one of the key challenges for email marketers who send to international subscribers. We provide hands-on advice for how to optimize sent times and email content for a global audience.
Between one-off marketing sends, recurring newsletters, transactional emails, and more, there are seemingly countless emails that you’re responsible for building. It can be incredibly time consuming to code each one, even when you use a template. That’s why we created Partials, a method for you to create global, dynamic, reusable blocks of code for your emails.
Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure), reputation (a receiver’s rating of your sending domain and IP addresses), and content. What’s the easiest to control? Your content.
In the 24th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Outlook.com’s new rendering engine, the retiring of the Windows Live Mail email client, and Gmail overtaking the display of email content.
One way to create contextual, relevant email experiences is through live content. Justin Foster, co-founder of LiveClicker, a provider of real-time email solutions, shares his insights on the benefits of live content, its use cases, and how it adds context and relevance to campaigns in this interview.