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Apple Watch Favors Text Version and Breaks Links

The Apple Watch has arrived. As an email marketer or designer, there are four critical things you need to know about how Apple’s new wearable technology will affect your campaigns. The TL;DR? Prepare for plain text to make a big comeback and to be frustrated by lack of insight into traditional email metrics, like opens and clicks.

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Is this the future of email design?

Despite outcries against old markup from decades past, the email world is changing fast. Long gone are the days where email designers were truly limited by the constraints of technology. See what the future has in store for the email world.

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iPhone vs. Android: How to Get Your Email Looking Great on Both Platforms

With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.

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6 Design Tips for Building Successful Emails in 2015

As an email designer, you understand the importance of keeping up with the latest changes in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Unfortunately, that’s not always an easy task, which is why we released our 2015 State of Email Report. In it, we take a look at all of the latest email updates—and their potential effects on your designs.