2020 State of Email Report: The Beginning of a New Email Decade

It’s 2020 and the beginning of a new decade. What hasn’t changed over the last 10 years? Email continues to reign as the channel of choice for marketing and business communications for consumers in all age groups, long after everyone predicted it would die out.

This year’s edition of our State of Email report details the key information you’ve come to rely on like email client news and key industry updates, but for 2020, we also look into the future with the help of Litmus team members and top thought leaders around the email industry.

A New Email Decade: Webinar Recording + Q&A

Email marketing is notorious for changing frequently—and changing fast. With so many things to keep up with, how do you know what affects your program the most? In this webinar, we took a look at the changes on the email marketing horizon and share our predictions on where email is heading in 2020 and beyond.

Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and slides at any time and read the Q&A here.

Our Secrets to Outstanding Customer Support

We all know the power great customer support can have on a brand-customer relationship. No matter how great a product is, bad service can ruin how your customers view your brand. On the other hand, outstanding customer service helps build trust, increases customer satisfaction, and sets the stage for long-term relationships with your clients.

That’s why here at Litmus, we not only focus on building great products, we also work hard to make sure that the experience you have with our customer support team is nothing but exceptional.

4 Strategies for Upselling Emails You Should Steal

We’ve all heard the stats about how it’s more expensive to attract a customer than retain them, but how exactly is this ongoing relationship so lucrative? Obviously, trust, a great customer experience, and a quality service or product are the bedrock for retaining customers. Ideally, though, your customer’s relationship with your company will expand over time, as opposed to stagnating.

Deciding when to send an upsell email is only a part of the equation for reaching maximum conversions. You also have to figure out what to sell and how to present it. Here are some upsell email best practices to add to your mental toolbox.

Email Marketers, It’s Time to Break Out of Your Silos

After you’ve worked hard on your email campaigns, sent them to your subscribers, and analyzed the results… what’s next?

Email marketers, it’s time to look beyond the email channel on its own. The best email marketers don’t just send great campaigns and evaluate what’s working. They also communicate the power of the email channel across the marketing organization and beyond.

animated GIFs in email

A Guide to Animated GIFs in Email

Email marketers are always looking for that extra something to draw attention to their campaigns. A common and simple way is found with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.

Animated GIFs in Email: 10 Tips for Keeping File Sizes Small

Surprising. Entertaining. Informative. GIFs are all of these things, and marketers and customers alike love these fun email additions. But you know what else GIFs can be? Big. It’s easy for a GIF file size to grow to bloated, behemoth proportions that interfere with email load times. 

Here’s ten tips for how you can optimize your animated GIFs to keep file sizes low.