Today, thousands of iPhone fans will make their trip to the Apple store to pick up their brand new iPhones. Plus, even more will update their phones to iOS 13—Apple’s newest mobile OS—over the next couple of days. If your subscribers are among them, will that impact how your emails look like?
While screen sizes and resolutions for the new iPhones remain the same (that’s great news for email marketers!), there’s one thing you must be aware of: With iOS 13, Apple introduces dark mode to its mobile phones, including the native iOS Mail app—and that might impact how your emails display for your clients.
Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill.
Don’t get me wrong; I don’t think you have to be an expert coder. But being able to make simple changes to existing emails without looping in an email developer can help significantly speed up your email production. You don’t need to ping a developer every time you’d like to swap out a link, fix a typo, or update a UTM parameter. I’ll walk you through the absolute basics you’ll need to keep your email engine running so you can make little changes yourself—and get your next campaigns out the door, faster.
You’re bound to have some growing pains when expanding your email marketing program. When your company grows, so more and more teams turn to you for email support and you’re asked to deliver an increasing number of campaigns, your email team will grow too. But how do you structure your team for long-term success?
The two main email team structures you’ll need to choose between are centralized versus decentralized. But what does that mean—and how do you know which is best? We have data to help you sort out the decision.
We are so excited to bring the email community together for a premier opportunity to learn the latest in email marketing, and with a little bit of luck, you can be a part of it too—for free! If you missed out on our giveaway with Boston patron Taxi for Email earlier this month, you’ve got another chance: Constant Contact is teaming up with us for a Litmus Live Boston ticket giveaway.
Here at Litmus, we work hard to help you create great emails by integrating with the tools you use most. Last year, we announced an integration with Salesforce Marketing Cloud to streamline your email testing and production without switching back and forth between tools.
With the latest updates to Salesforce Marketing Cloud, we’re excited to announce that our integration improved as well. Here’s how those updates will help you get flawless emails out the door even faster.
Sending great email isn’t easy. But sending great email at scale is a whole different challenge. How do you set up your program to handle more—and more complex—campaigns, all while keeping your brand voice and email quality consistent?
In this webinar, experts from Litmus and Salesforce share the secrets to growing your email program the right way and talk through the three pillars that make the foundation of a scalable email program: people, processes, and tools.
Didn’t have a chance to watch the webinar live? We’ve got the full recording and Q&A for you.
Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. Like so often in email development, something that sounds so simple—adding a bulleted list can’t be rocket science, can it?—turns out to be trickier than you might think.
If you’re looking to include bulleted lists in your emails in a way that makes them accessible and bulletproof across email clients, we have the fix for you.