A Snapshot of an Email Team

A Snapshot of an Email Team

Email marketing is a team sport. Based on Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, this presentation looks at the three email team components—internal team member, external team members, and business stakeholders. It also examines how email team sizes may change during 2018. See how your own email marketing team compares.

How to create an "add to calendar" link for your emails

How to Create an “Add to Calendar” Link for Your Emails

Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.

Litmus Gives Back with Team Volunteering

At Litmus, we care deeply about our customers and the email community, and we’re working hard to make the email world a little better every day. But we also believe that our involvement shouldn’t stop at the end of the work day or be limited to the email community. We’re proud that many of our team members are engaged in their communities beyond Litmus, and as a brand, we believe that it’s our responsibility to do the same. That’s why Litmus offers Volunteer Time Off (VTO)—paid time away from work that employees can use to volunteer at an organization of their choice. Plus, volunteering has become part of our bi-annual team get-togethers.

What’s New in Litmus Builder

Create Builder projects more easily, customize Builder to your coding preferences, build emails faster, make troubleshooting easier, and seamlessly integrate Builder into your workflow with these brand new features in Litmus Builder.