Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing’s ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case…
Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Americans between 18 and 33 will have $200 billion in buying power by 2017, according to the Harvard Business Review. That has marketers desperate to understand millennials, including how best to communicate with them. You’ll need to adapt to reach this generation. Here’s how.
I’m thrilled to announce that we’ve made our first post-investment acquisition to help further this vision. Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters.
Email and video are two of the most engaging ways to interact with your audience. Put them together and that’s where the real magic happens. We joined Wistia for a webinar on the power of video and email, discussing best practices for designing great video campaigns in your email, without losing functionality. Check out the slides, recording, and a Q&A.
Hi, I’m Kayla, the new Marketing Coordinator here at Litmus. Get to know me and what I do to help make email better!
There’s a lot of confusion around what designers mean when they talk about responsive and hybrid HTML emails. This post looks at the differences between the two techniques, and weighs the pros and cons of each.
We live in the age of mobile. We’re constantly checking our smartphones and other devices for news and updates to stay connected with the world. Email is no exception: with mobile opens jumping to Litmus Community Templates—a collection of elegant, pre-tested templates that cover a range of uses, from account management and e-commerce to launching and marketing products.
Think back to the most important email you sent last month. What comes to mind? It could’ve been a newsletter or promotion, but it’s also possible that the most important email you sent last month was actually written months ago—in the form of a transactional email.
Many factors affect email deliverability, but spam traps are one of the biggest and most misunderstood of them all. We take a look at what spam traps are and give advice for how to keep them off your mailing list.
Hey, I’m Bettina! Originally from a small town close to Berlin, I moved to Boston for grad school. While there, I kickstarted my Litmus career with an internship. Now, back in Germany, I support the Litmus marketing team with all things international.