The Apple Watch has arrived. As an email marketer or designer, there are four critical things you need to know about how Apple’s new wearable technology will affect your campaigns. The TL;DR? Prepare for plain text to make a big comeback and to be frustrated by lack of insight into traditional email metrics, like opens and clicks.
Despite outcries against old markup from decades past, the email world is changing fast. Long gone are the days where email designers were truly limited by the constraints of technology. See what the future has in store for the email world.
We’re thrilled to introduce the Litmus Job Board—the best place to find email-related jobs for designers, developers, marketers, and more. Read on to learn more about the Litmus Job Board.
With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.
In the eleventh episode of The Email Design Podcast, we take a look at some cutting-edge CSS shapes in email and discuss how to ensure that our emails load quickly, no matter the device.
Managing subscriptions, reporting, and analytics across these two distinct platforms presents a unique challenge. Curated founder, Dave Verwer, found that utilizing standard open racking and ESP analytics wasn’t an option—they’d be missing out on crucial push notification data. Faced with the option of creating their own email tracking platform, or integrating with an existing solution, Curated decided that the Litmus Email Analytics API was their best solution.
Marketers and email designers typically focus the majority of their efforts on optimizing their newsletters and promotional emails. The primary goals of these communications are usually new sales, leads, and conversions. However, there is a missed opportunity in engaging and retaining users with order confirmation emails. In this post, we provide tips for optimizing receipt emails and include plenty of examples along the way.
This past month in the Litmus Community, we were treated to some amazing navigation concepts in email and questioned the use of favicons and paragraph tags in campaigns. Check out the recap to find out more.
As an email designer, you understand the importance of keeping up with the latest changes in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Unfortunately, that’s not always an easy task, which is why we released our 2015 State of Email Report. In it, we take a look at all of the latest email updates—and their potential effects on your designs.
For our second Community Contest, we challenged people to explore creative navigation in email. Check out the winning entry to see how Justin Khoo solved a tricking scrolling problem on mobile.