A customer’s interaction with a brand rarely happens in a single touch or even in just one channel. In this interview, Kyle Christensen, VP of Marketing at Invoca, shares his insights on tying click-to-call functionality into your email marketing strategy and measuring its return on investment.
Designing emails is hard. With Code Analysis by Litmus you can see any unsupported HTML and CSS in your code. Troubleshooting has never been easier.
The Email Design Conference is thiiiiiiis close to selling out. A few generous email geeks want to help make all of your (email) dreams come true by offering free ticket giveaways! Whether you’re looking to attend London (July 26-27th), Boston (August 15-17th), or San Francisco (September 15-16th), we’ve got you covered.
Marketers often view social media and email as competitors, not partners, and are thus missing out on powerful opportunities to connect with their audiences. Don’t fall for this mistake! In this post, we cover how to integrate the two channels successfully.
After hearing the case for single opt-in and double opt-in and polling marketers on the issue, we’ve come to the following three opinions regarding finding the optimal email permission practices for your brand.
The art of mastering deliverability has become a borderline mythical craft. With algorithms and filters constantly changing, it’s difficult to determine what to do to stay in the inbox.
Things are further complicated by the perpetuation of many myths around spam and deliverability. Consider these seven common deliverability myths busted.
The contributors to our “Email Marketing in 2020” report predicted changes that have the potential to fundamentally change the job of email marketer. Here are some steps you can take now to prepare yourself for three of the most disruptive changes coming to our industry…
Microsoft’s announced $26 billion acquisition of LinkedIn could affect email users and email marketers in these five ways.
The contest between SOI and DOI is clearly one of great public interest, judging by the number of people who have testified by commenting and by the reactions of people on Twitter and elsewhere. Let the voice of the people be heard!
In the quest to reduce the time between brainstorm and send, email marketers are on the hunt for tools to speed up their workflows. In this post, we look at how a tool called Emmet can help email designers code their campaigns faster than ever before.