Email creative has its own unique constraints and opportunities that marketers must master. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration to the popularity of various design elements to redesign schedules.
Email pixel art is the only defensive design technique that allows marketers to include pictures in their emails when images are blocked. We explain how to create them and the design and strategy issues to consider before using them.
Enthusiasm for interactive email is at an all-time high, with marketers declaring 2017 the year of interactive email. Marketers are right to be excited. However, email’s disruptive evolution from static message to mailable microsite presents many challenges.
In this webinar, Research Director Chad White and deliverability expert and Litmus Product Manager Jay Brangiforte discuss the various ways that marketers try to improve their poor email deliverability and which ones work best, sharing findings from Litmus’ 2017 State of Email Deliverability report.
Marketers can be successful in spite of email deliverability problems, but why take the hard path? After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or blacklisted, as well as those that absolutely raise those risks—sometimes dramatically.
Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous email approval process. Here are the factors that can tip the balance of an email approval process toward being too cumbersome or too lax.
Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily lead to mistakes. It doesn’t have to be that way—here are seven ways you can add automation into your email workflow.
In this report, we take a look the overall email marketing salary picture, plus how salaries vary by (1) geographic region, (2) industry vertical, (3) company size, (4) role, (5) team size, (6) agency and freelancer usage, and (7) email program sophistication.