BOSTON and SAN MATEO, Calif., Dec. 5, 2019 — Litmus, a leader in email marketing and analytics, has released new testing recommendations to increase campaign performance and enhance collaboration capabilities to facilitate more efficient email creation.
"At Litmus, our focus is to empower marketers to achieve the best possible results from their campaigns in less time," said Erik Nierenberg, CEO, Litmus. "Our new data-driven recommendations remove the guesswork to give marketers the confidence that their campaigns will be successful in creating the right audience experiences."
Litmus' proprietary technology will proactively recommend email client and device testing based on account-specific Email Analytics data. This provides marketers with actual user insights during the pre-send process, which means they can design and test to ensure email campaigns effectively reach their subscribers. Ultimately, this helps improve the overall effectiveness of email campaigns and maintains the right brand experience across marketers' most effective customer engagement channel.
To further simplify the email production process, Litmus has also expanded the capabilities of Litmus Proof, its email workflow collaboration platform that now supports email design files. Using Litmus Proof, marketers can eliminate time-consuming manual reviews, improving collaboration and consolidating feedback in a centralized tool during the design phase, as well as after the email has been coded.
"Proof allows us to collaborate more effectively with all stakeholders, completely streamlining our email production process and reducing our average number of review cycles to just one or two per email," said Jamie Failor, digital developer of marketing strategy, Progressive Insurance. "It lets us be nimble and work on multiple projects at the same time so we can meet all deadlines and hit send with confidence."
Litmus provides the leading email workflow and collaboration platform for marketers. From Pre-Send campaign development and testing that deliver increased subscriber engagement and better collaboration across teams and technologies to Post-Send insights for future program optimization, Litmus helps improve Performance that can impact all marketing channels. Backed by Spectrum Equity, Litmus is used by major global brands across every industry that trust its platform to make their email better, including 80 percent of the Fortune 100, 10 of the top 10 retailers, 9 of the top 10 ecommerce brands and U.S.banks, and 23 of the top 25 U.S. advertising agencies. Learn more about Litmus at litmus.com, subscribe to the Litmus blog, or follow us on Twitter.